Melissa Grady
Vice President at Resplendent Agency- Claim this Profile
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Bio
Experience
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Resplendent Agency
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Vice President
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Aug 2019 - Present
My primary role as Vice President is to implement agency and client strategy, new business development, team leadership and mentorship while driving growth.
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Account Director
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Aug 2018 - Aug 2019
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Account Executive
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Sep 2017 - Aug 2018
-Executed food + beverage campaigns on a local national level-Developed campaign goals with the client and managed execution -Created social content for clients and developed copy for websites-Served as the media point-of-contact for clients
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Account Coordinator
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Jan 2015 - Sep 2017
-Drafted press materials including press releases, fact sheets and press kits-Developed and maintained a strong relationship with media, influencers and organizations
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CarMax
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United States
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Retail
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700 & Above Employee
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Public Affairs Intern
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Aug 2013 - May 2014
Supported national public relations campaigns through social media, press releases and content development / Pitched press releases / Point-of-contact to the media for CarMax grand openings and announcements / Developed content for social media channels and monitored platforms using Radian6 / Created media lists using Cision Supported national public relations campaigns through social media, press releases and content development / Pitched press releases / Point-of-contact to the media for CarMax grand openings and announcements / Developed content for social media channels and monitored platforms using Radian6 / Created media lists using Cision
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Alliance Group Ltd.
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern
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May 2013 - Aug 2013
Created a social media plan and managed Alliance's Facebook and Twitter accounts / Developed social media plans for clients and managed their platforms / Prepared campaign materials (flyers, logos, signs, etc.) Created a social media plan and managed Alliance's Facebook and Twitter accounts / Developed social media plans for clients and managed their platforms / Prepared campaign materials (flyers, logos, signs, etc.)
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Richmond magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Event Coordinator Intern
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Jan 2013 - May 2013
Organized special events (i.e. Elby Awards and Artful Weddings / Worked with food editor to review local restaurants / Researched best social media practices Organized special events (i.e. Elby Awards and Artful Weddings / Worked with food editor to review local restaurants / Researched best social media practices
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Education
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Virginia Commonwealth University
Bachelor's degree, Public Relations/Image Management