Melissa Grady

Vice President at Resplendent Agency
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English -

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Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Vice President
      • Aug 2019 - Present

      My primary role as Vice President is to implement agency and client strategy, new business development, team leadership and mentorship while driving growth.

    • Account Director
      • Aug 2018 - Aug 2019

    • Account Executive
      • Sep 2017 - Aug 2018

      -Executed food + beverage campaigns on a local national level-Developed campaign goals with the client and managed execution -Created social content for clients and developed copy for websites-Served as the media point-of-contact for clients

    • Account Coordinator
      • Jan 2015 - Sep 2017

      -Drafted press materials including press releases, fact sheets and press kits-Developed and maintained a strong relationship with media, influencers and organizations

    • United States
    • Retail
    • 700 & Above Employee
    • Public Affairs Intern
      • Aug 2013 - May 2014

      Supported national public relations campaigns through social media, press releases and content development / Pitched press releases / Point-of-contact to the media for CarMax grand openings and announcements / Developed content for social media channels and monitored platforms using Radian6 / Created media lists using Cision Supported national public relations campaigns through social media, press releases and content development / Pitched press releases / Point-of-contact to the media for CarMax grand openings and announcements / Developed content for social media channels and monitored platforms using Radian6 / Created media lists using Cision

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Intern
      • May 2013 - Aug 2013

      Created a social media plan and managed Alliance's Facebook and Twitter accounts / Developed social media plans for clients and managed their platforms / Prepared campaign materials (flyers, logos, signs, etc.) Created a social media plan and managed Alliance's Facebook and Twitter accounts / Developed social media plans for clients and managed their platforms / Prepared campaign materials (flyers, logos, signs, etc.)

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Event Coordinator Intern
      • Jan 2013 - May 2013

      Organized special events (i.e. Elby Awards and Artful Weddings / Worked with food editor to review local restaurants / Researched best social media practices Organized special events (i.e. Elby Awards and Artful Weddings / Worked with food editor to review local restaurants / Researched best social media practices

Education

  • Virginia Commonwealth University
    Bachelor's degree, Public Relations/Image Management
    2008 - 2013

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