Experience

Igniting Souls Publishing Agency

• Marketing Manager

  • Feb 2021 - Present

  ● Serve as the central point of contact for marketing and promotional items. ● Manage the company’s Promotional Calendar including tracking of multiple projects simultaneously. ● Assist the Chief Marketing Officer with planning online promotional events. ● Serve as a liaison between the Marketing Team and support staff. ● Implement and manage projects in Basecamp that includes project files, templates, assigning project tasks, and deadlines. ● Collaborate with the Marketing Team to create and implement the company’s Marketing Plan, including generating qualified leads, reducing customer acquisition cost, and increasing profitability. ● Coordinate with external vendors and clients. ● Work with internal program directors to leverage sales skills and capabilities. ● Lead, manage, and hold the Marketing Team accountable. Show less



Weatherables

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Manager

  • Nov 2014 - Dec 2020

  • Marketing and communications leader on the Weatherables Leadership Team - participating in weekly Level 10 meetings and quarterly planning sessions. • Own & implement the marketing plan and all customer facing marketing. • Create, develop, and implement B2B and B2C product marketing initiatives including setting and tracking success metrics. • Ensure all marketing creative meets the established brand standards. • Managed the development of the Weatherables binder- a sales toolkit provided to Home Depot Pro Desks. • Create B2B and B2C email marketing campaigns - including weekly newsletters. Determine content, develop the creative and manage the delivery and the success of campaigns using NetSuite & MailChimp. Combined audience of over 15,000. Average open rate of 19.6%. • Create and update sales literature and brochure and own the print production process (printer selection, cost, quantities and proofing). • Write internal/external communication and advertising copy. • Write online product descriptions and edit images using PhotoShop for product listings on homedepot.com- 3140% increase in sales from 2014 to 2020. • Design flyers, tradeshow banners, website homepage banners, landing pages, signage etc. • Designed packaging for products currently sold in store at select Home Depot locations. • Worked with a third party agency to develop installation videos for each fencing panels. • Worked with internal and external partners to launch a new Magento e-commerce website. • Developed the Weatherables Pro Program and the Customer Referral Program to engage customers and grow sales. Show less



Huntington National Bank

• United States
• Banking
• 700 & Above Employee

• Marketing Operations Specialist

  • Jan 2004 - Oct 2014

  Marketing Operations Specialist (Jan. 2010-Oct. 2014) • Established/managed the Welcome Box - delivering marketing materials to 600+ branches. • Wrote and procured content for the company-wide monthly marketing newsletter. • Oversaw the creative development, production, and distribution of all merchandising. • Managed the department forecasting and reconciliation process for a +$20M budget. • Managed the selection, design, and distribution of the Huntington pen- over 5.6M thru 2014. • Established a marketing toolkit to leverage efficiencies/best practices for branch openings. • Managed the Refer a Friend program including developing an automated audit, development and implementation of merchandising,to fulfillment. Resulted in 18,500 new accounts in 2009: 35% increase in balances/13% decrease in 90 day attrition/ 16% new to bank households growth over 2008. • Coordinated the update of template print ads to ensure brand consistency and maximize cost efficiencies. Marketing Assistant (Jan. 2006-Feb. 2009) • Managed the Huntington logo merchandise program. • Contributed to high visibility marketing initiatives including merchandising and grand openings. • Assisted the Chief Marketing Officer and often interacted with senior management. Process Administrator for Direct Bank Operations (June 2004-Dec. 2005) • Opened new accounts and processed forms submitted by Direct Bank Specialists and online customers. • Ordered departmental supplies and account disclosures. Direct Bank Specialist (Jan. 2004-May 2004) • Provided potential and current clients with account information and sold bank products and services. • Aided in the training of new Direct Bank Specialists and Directory Assistance Operators. Show less



Delve

• United States
• Software Development

• Executive Interviewer for a Marketing Research Organization

  • May 2003 - Dec 2003

  • Recruited over 150 participants for 60 studies. • Selected to serve as a team leader overseeing recruitment on selected projects. • Recruited over 150 participants for 60 studies. • Selected to serve as a team leader overseeing recruitment on selected projects.