Melissa Doudna
Director Marketing and Communications at United Way of East Central Iowa- Claim this Profile
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Bio
Mel is a shining gem. She is detail driven, incredibly talented and always kind. Not only is she one of the most organized people whom I've had the pleasure to work with, Mel also excels at developing a good rapport with her clients. She does this by responding to requests and questions with accuracy and speed. I always feel more confident when Mel is on my account team. I know that I can rely on her work to be ahead of schedule and accurate the first time. She is truly an asset to any team!
Mel is truly the best of the best, with a well-rounded balance of strengths in just about every area. Mel is extremely organized, with strong attention to detail that always made my life so much easier. She has strong follow-through and never lets a client request slip through the cracks. Mel is incredibly friendly and kind, great at forming lasting relationships with clients and always a thoughtful coworker. She has a depth of knowledge of the marketing industry that enables her to work alongside our digital strategy team to make excellent strategic recommendations. Mel is a team-player who always go out of her way to assist her colleagues. Beyond all of this, she is just an absolute ray of sunshine, and I am delighted to have had the opportunity to work with her.
Mel is a shining gem. She is detail driven, incredibly talented and always kind. Not only is she one of the most organized people whom I've had the pleasure to work with, Mel also excels at developing a good rapport with her clients. She does this by responding to requests and questions with accuracy and speed. I always feel more confident when Mel is on my account team. I know that I can rely on her work to be ahead of schedule and accurate the first time. She is truly an asset to any team!
Mel is truly the best of the best, with a well-rounded balance of strengths in just about every area. Mel is extremely organized, with strong attention to detail that always made my life so much easier. She has strong follow-through and never lets a client request slip through the cracks. Mel is incredibly friendly and kind, great at forming lasting relationships with clients and always a thoughtful coworker. She has a depth of knowledge of the marketing industry that enables her to work alongside our digital strategy team to make excellent strategic recommendations. Mel is a team-player who always go out of her way to assist her colleagues. Beyond all of this, she is just an absolute ray of sunshine, and I am delighted to have had the opportunity to work with her.
Mel is a shining gem. She is detail driven, incredibly talented and always kind. Not only is she one of the most organized people whom I've had the pleasure to work with, Mel also excels at developing a good rapport with her clients. She does this by responding to requests and questions with accuracy and speed. I always feel more confident when Mel is on my account team. I know that I can rely on her work to be ahead of schedule and accurate the first time. She is truly an asset to any team!
Mel is truly the best of the best, with a well-rounded balance of strengths in just about every area. Mel is extremely organized, with strong attention to detail that always made my life so much easier. She has strong follow-through and never lets a client request slip through the cracks. Mel is incredibly friendly and kind, great at forming lasting relationships with clients and always a thoughtful coworker. She has a depth of knowledge of the marketing industry that enables her to work alongside our digital strategy team to make excellent strategic recommendations. Mel is a team-player who always go out of her way to assist her colleagues. Beyond all of this, she is just an absolute ray of sunshine, and I am delighted to have had the opportunity to work with her.
Mel is a shining gem. She is detail driven, incredibly talented and always kind. Not only is she one of the most organized people whom I've had the pleasure to work with, Mel also excels at developing a good rapport with her clients. She does this by responding to requests and questions with accuracy and speed. I always feel more confident when Mel is on my account team. I know that I can rely on her work to be ahead of schedule and accurate the first time. She is truly an asset to any team!
Mel is truly the best of the best, with a well-rounded balance of strengths in just about every area. Mel is extremely organized, with strong attention to detail that always made my life so much easier. She has strong follow-through and never lets a client request slip through the cracks. Mel is incredibly friendly and kind, great at forming lasting relationships with clients and always a thoughtful coworker. She has a depth of knowledge of the marketing industry that enables her to work alongside our digital strategy team to make excellent strategic recommendations. Mel is a team-player who always go out of her way to assist her colleagues. Beyond all of this, she is just an absolute ray of sunshine, and I am delighted to have had the opportunity to work with her.
Experience
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United Way of East Central Iowa
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director Marketing and Communications
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May 2021 - Present
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Converge - Digital Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Client Services Director
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Feb 2018 - Mar 2021
Recently acquired by RNL, Converge is the data-driven, digital agency for higher education—offering best-in-class enrollment marketing, communications, and data analytics to leading higher ed brands across the country. From startup to a market leader, Converge propels the New & Next. • Managed digital advertising projects for a portfolio of over 100 undergraduate and graduate programs across many clients—organizing, planning, communicating, presenting, delivering, etc.• Trusted with the most complex/high-value contracts and clients. • Developed and maintained valuable relationships with clients through effective communication and strong interpersonal skills. • Collaborated internally with digital strategists, analysts, and creative teams to develop and implement effective solutions and address campaign needs.• Held weekly client meetings to analyze digital performance and provide strategies to impact campus enrollments.• Managed delivery of all contract services effectively and timely to ensure client satisfaction, retention, and renewal with a 100% client retention rate.• Increased enrollment by as much as 30% across portfolio.• Recommended strategic marketing services, upselling to 100% of portfolio.
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Crystal Group
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Georgia
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Leasing Non-residential Real Estate
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1 - 100 Employee
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Digital Marketing Specialist
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May 2009 - Feb 2018
Crystal Group designs & manufactures rugged, high-reliability computing solutions for military computers & industrial applications.- At Crystal Group primary role was digital marketing.- Main responsibilities included maintaining and optimizing website, writing press releases and maintaining social media accounts.
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Education
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University of Iowa - Henry B. Tippie College of Business
Master of Business Administration (M.B.A.) -
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Loras College
Bachelors, Marketing, Public Relations
Community
