Associate Team Director, Paid Social

• Jun 2021 - Present

Senior Director, Digital Media

• Apr 2018 - Jun 2021

Lead, coach & train team of Digital Media PlannersFormulate and present media proposals for prospective clients to grow account listAnalyze campaign performance data and recommend optimizations to increase resultsResponsible for quarterly and yearly department forecasting and revenue projections Internal/external process development to increase department efficiency and organizationOversee client relationships for tier 1 accounts Communicate latest digital media trends & send out weekly media newsletterExecute multi-channel paid media campaignsExperience in the Sports & Entertainment, Sponsorship and Brand IndustryMulti-channel strategy, planning, campaign management and, optimization for: B2B & B2C Campaign Objectives: Conversion, Data Acquisition, Lead Generation, Awareness & Brand RetentionAd Platforms: Facebook, Instagram, Twitter, Snapchat, YouTube, Google Display & Google Search.Proficiency in Excel, Salesforce, Asana, Google Suite, Keynote, Facebook Ads Manager, Google Ads, Twitter, LinkedIn, Snapchat, pixel placement & troubleshooting

Director Digital Media Services

• Apr 2018 - May 2018

(Umbel & MVPindex merge)

Digital Media Buyer/ Planner

• Aug 2017 - Apr 2018

Lead the strategic direction and planning of online ad campaignsFormulate, write and present campaign/media recommendations including budget allocation and media flighting to meet a variety of performance goals, including but not limited to: data acquisition, awareness, lead generation, direct response, etc.Manage the research, execution, optimization, reporting, and analysis for cross-channel digital advertising campaigns.Monitor, analyze and report on campaign results and make regular recommendations on how to optimize campaign performance.Investigate creative, innovative approaches to reach each client’s unique target consumer through the the leveraging of first-party data insights via the Umbel platform as well as knowledge of industry trends and best practices, and regularly present those recommendations to clients.Assist with monthly billing process; reconcile billing discrepancies and process invoices for payment.Set up and managed campaigns for 16 clients across the following platforms: Facebook, Instagram & Twitter

Digital Media Buyer

• Dec 2015 - Aug 2017

Responsible for all stages of the digital media buying process including: strategizing, planning, budgeting, buying, monitoring, optimizing, reporting and billing. Experience buying digital ads across several platforms including paid search, Instagram, Facebook, YouTube, Yahoo, Twitter, desktop display banners, pre-roll video and mobile display banners. Proficient in Strata,SBMS and Sizmek platforms

Media Coordinator

• Oct 2012 - Aug 2017

Assisted with traditional media buys including out-of-home elements. Monitored performance and added value for each placement. Created detailed reports for clients at the end of each campaign. Executed a statewide out-of-home campaign.

Assistant Media Buyer

• Feb 2010 - Sep 2010

Contacted radio/television stations to discuss rates for media Created media buys based on budgets given In charge of invoicing clients monthly Developed good relationships with radio/TV stations Utilized excel worksheets to create organized information for the client Helped with charity event to support MS Society Worked with team to develop media plan for Captain D's Monitored and Created weekly clearance reports for all markets Converted client goals into detailed budget/buy guidelines Ran weekly post logs for each marketProficient in Strata Programs