Director of Pre-Construction

• Mar 2021 - Present

Spearhead the comprehensive management of 12-13 concurrent home remodeling projects, encompassing sales, marketing, design, and production processes. Foster collaborative relationships with external providers, facilitating the generation of architectural renderings for project design. ▪ Serve as a liaison between external designers and production team, ensuring onsite coordination, validation of design materials, and adherence to scope of work specifications. ▪ Deliver instrumental pre-sales support, including the development of detailed scope of work, material, and labor cost projections. ▪ Coordinate project teams for finishing plans, material selections, and specifications, ensuring a harmonized approach towards project completion. ▪ Maintain strict oversight on order tracking, troubleshooting processing issues, and managing deliveries to client locations, ensuring timely completion of projects. ▪ Develop robust communication channels with clients, suppliers, and subcontractors, fostering an environment of transparency and promoting a goal of 100% client satisfaction. ▪ Secure accurate material pricing for millwork, countertops, tile, and cabinetry based on final drawings, subsequently uploading these as Purchase orders to Buildertrend®. ▪ Support the strategic creation and posting of engaging social media content across platforms including Instagram and Facebook, promoting brand awareness. Show less

VP SALES & MARKETING

• Jul 2018 - Present

MARKETING DIRECTOR/GRAPHIC DESIGNER

• Jul 2020 - Mar 2021

Recruited to deliver strategic direction to the comprehensive marketing initiatives of a growing brand. Implemented a streamlined infrastructure for product marketing and led a team of professionals in crafting creative marketing solutions that align with the sales goals of the company. * Lead a team of stakeholders in the development, design, and launch of a $6,500 website with integrated SEO optimization and customized landing pages for improved client funneling to sales team. * Launch new brands for the organization, serving as the internal brand manager for the go-to-market strategy of new products. * Gather and define marketing requirements for new products, source and select outside marketing vendors, establish project scopes, and manage marketing milestones for vendor services. * Devise and execute the organization’s marketing budget ($50K/annually) coordinating, creating, and scheduling content, compelling designs, as well as periodic updates to company website. * Develop collateral such as display, marketing, and packaging materials that support product- branding strategies. * Manage all phases of new product development, including conceptualizing designs, managing milestones, and incorporating customer feedback. Show less

PROMOTIONAL PRODUCT PROJECT MANAGER/GRAPHIC DESIGNER|

• Aug 2016 - Jul 2020

Secured a leadership role in the company, developing and executing compelling and tailored product marketing strategies for promotional products. • Aligned sales, marketing, and promotional teams towards IOS’s strategic vision and delivered strategies and translated communications into actions to meet goals and help the company succeed. • Implemented a pragmatic marketing framework and Value Selling strategies through all facets of new promotional product launch and go-to-market delivery. • Crafted content strategies for products that directly led to the acquisition of key enterprise accounts, including the Minnesota Vikings NFL organization. • Introduced the gift card line of products, served as the gift card manager, and implemented all steps of the launch which resulted in a new $500K revenue stream. • Successfully secured multiple large clients during sales tenure, including the $60K launch of SmartThings as a client and was promoted to project manager role due to sales performance. Show less

MARKETING/GRAPHIC DESIGN/HOSPITALITY SPECIALIST

• Mar 2003 - Aug 2016

Hired by organization to build business, identify qualified prospects, generate new leads, cultivate relationships, close sales, and retain customers. • Promoted long-term customer relationships, demonstrated clear ROI through product lines and strategies, and managed 250 accounts with 25 key accounts. • Contributed to success in a fast-paced sales environment that supported sales with tailored strategies, messaging, materials, and communications targeting client need. • Provided ongoing support to clients throughout gift card sales life cycle and created $750K/year revenue pipeline that grew an average of 125% annually. • Bolstered customer retention by creating and offering unique discount options and inspiring interest in new product lines; maintained a client retention rate of 90%. • Leveraged technical acumen and creative design strengths to develop internal graphics and logos for website, logo, and product illustration. • Surpassed sales goals through implementation of effective marketing strategies. Show less