Melissa Dodd (Bell)
Direct Marketing Manager at WaterAid Australia- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Certificate in Fundraising
-
Experience
-
WaterAid Australia
-
Australia
-
Non-profit Organizations
-
1 - 100 Employee
-
Direct Marketing Manager
-
May 2019 - Present
Management and implementation of fundraising campaigns for the Individual Giving program across multiple channels including direct mail, telemarketing, face to face, and online. Management and implementation of fundraising campaigns for the Individual Giving program across multiple channels including direct mail, telemarketing, face to face, and online.
-
-
-
Plan International Australia
-
Australia
-
Non-profit Organizations
-
1 - 100 Employee
-
Cash Giving Manager – Appeals
-
Jul 2017 - Jul 2019
Developing and managing a comprehensive General Appeals fundraising program for Plan International Australia, This includes end to end management of Major Appeals, strategic product journey development, operalisation, and analysis of Appeal products. As well as developing and managing the General Appeals product experience to ensure retention and growth of single cash giving, management and implementation of emergency cash appeals and development and implementation of a content collection strategy.
-
-
Fundraising Campaigns Manager
-
Oct 2016 - Jul 2017
Management of production of fundraising campaigns, including acquisition and renewal appeals, retention campaigns, and conversion campaigns across all channels while delivering the best possible supporter experience.This included development of direct marketing campaigns and appeals from concept to implementation for existing supporters. ● Regularly incorporating relationship fundraising principles by analysing data and tailoring communications.● Development of Regular Giving (RG) Retention strategy based on clear, data-driven insights and delivery of the best supporter experience to increase retention.● Identified and implemented new retention initiatives based on data driven analysis.● Developed campaign of cash appeals with Cash Giving team, Regular Giving Team, Donor Operations team.● Coordinated with stakeholders across Plan to ensure campaigns are aligned to organisational strategy.● Design and recommended donor experience pathways for individual groups of donors.● Successful management of multiple projects concurrently, delivered against set timelines and within budget.● Manage supplier and internal relationships.Implementation of innovative and engaging fundraising tactics to deepen supporter engagement and lifetime value. Worked with the programs team on themes for direct marketing communications.
-
-
Marketing Retention
-
Aug 2014 - Oct 2016
-Implementing and maintaining the Supporter Experience across Child Sponsorship, Supporter of Change and Children in Crisis Champions.-Providing supporter experience expertise to the Fundraising Appeals portfolio-Redevelopment and maintenance of the Gifts of Hope online shop integrated campaign across DM and digital-Optimise the Regular Giving products design for retention-Development of RG on boarding experience
-
-
-
-
Marketing Coordinator
-
Dec 2011 - Sep 2014
- Assist in the development, management and promotion - Research and recommend prospective companies and products to participate in the SC program- Administer contracts and risk management documents - Research, recommend and develop new initiatives and marketing opportunities.- Assist with the development and implementation of the business plan - Coordinate the approval of artwork from current program partners. - Produce and distribute regular SC Newsletters- Develop and implement online and web promotions- Manage the SC website in co-operation with the Communications Manager- Coordination and distribution of media activities including CSA TVCs.
-
-
Senior Program Coordinator
-
Dec 2009 - Jan 2012
Coordinating GPAHPAREP projects and training seminars with presenters and participants across Australia.
-
-
-
-
Melbourne Jeep Jamboree 2010 Steering Committee
-
2010 - Oct 2010
In 2010 the Melbourne Jeep Owners Club hosted the Annual Jeep Jamboree. This event was held over four days at Lardner Park, Victoria. As a member of the Steering and Organising Committee, I worked closely with the Event Director to deliver this event. My responsibilities included being 2IC for the Jamboree, management implementing the onsite registration process, Volunteer Management, coordinating social events as well as overall event and stage management for the Children's Family Day and the Presentation Dinner. As part of the committee we worked together to set the bar for the best Jamboree yet.
-
-
-
Essendon Football Club
-
Australia
-
Spectator Sports
-
100 - 200 Employee
-
Marketing Services Event Coordinator
-
Apr 2007 - Oct 2009
Event and Project management including planning, organising, implementing, marketing and reporting success, as well as on-site event management, including income generation and cost control responsibilities. Event and Project management including planning, organising, implementing, marketing and reporting success, as well as on-site event management, including income generation and cost control responsibilities.
-
-
-
Atlantic Group ®
-
Australia
-
Hospitality
-
1 - 100 Employee
-
Event Logistics Manager
-
2002 - 2006
-Event Management for all social and corporate events -End to end Event management for Atlantic Group [v] events -Initial meeting with clients to develop a timeline for their events -Project management of logistics to deliver clients events -Event Management for all social and corporate events -End to end Event management for Atlantic Group [v] events -Initial meeting with clients to develop a timeline for their events -Project management of logistics to deliver clients events
-
-
Education
-
2009 - 2012
Swinburne University of Technology
Master of Business, (Marketing) -
1995 - 2000
Glenroy College
High School -
FIA
Fundraising
Community
