Experience

Harver

• United States
• Software Development
• 100 - 200 Employee

• Senior Product Marketing Manager

  • Dec 2022 - Present

  Boston, Massachusetts, United States



Houghton Mifflin Harcourt

• United States
• E-Learning Providers
• 700 & Above Employee

• Product Marketing Director

  • Jul 2022 - Dec 2022

  Boston, Massachusetts, United States



Renaissance Learning

• United States
• Primary and Secondary Education
• 700 & Above Employee

• Senior Manager Product Marketing

  • Jan 2021 - Aug 2022

  Craft and integrated, compelling market narrative supported by market insights and analysis -Created thought-leadership content in the form of blogs, webinars, videos, websites, and presentations, including a company-wide initiative to infuse our brand pillars into all messaging. -Led development of compelling marketing content for multi-product solution selling aligned to various stages of the sales cycle, including sales decks, brochures, web pages, and videos. -Shaped strategic… Show more Craft and integrated, compelling market narrative supported by market insights and analysis -Created thought-leadership content in the form of blogs, webinars, videos, websites, and presentations, including a company-wide initiative to infuse our brand pillars into all messaging. -Led development of compelling marketing content for multi-product solution selling aligned to various stages of the sales cycle, including sales decks, brochures, web pages, and videos. -Shaped strategic initiatives and product direction by bringing an understanding of the market, our customers, and our competitors to cross-functional teams.

• Product Marketing Manager

  • Nov 2018 - Jan 2021

  Create and communicate the value of products and solutions -Developed full portfolios of product marketing collateral that support GTM strategies, including messaging, sales decks, training tools, videos, printed collateral, and web pages for assessment, professional development, and blended solution products. -Collaborated with cross-functional product management, customer success, and sales teams to develop and execute successful GTM strategies and ensure sales readiness for product… Show more Create and communicate the value of products and solutions -Developed full portfolios of product marketing collateral that support GTM strategies, including messaging, sales decks, training tools, videos, printed collateral, and web pages for assessment, professional development, and blended solution products. -Collaborated with cross-functional product management, customer success, and sales teams to develop and execute successful GTM strategies and ensure sales readiness for product releases. -Led company-wide initiative to capture, catalog, and communicate the voice of the customer and market trends throughout the product lifecycle through surveys, focus groups, events, and research -Drove new and renewal business through campaigns that tie revenue goals, product strategy, and sales strategy to market trends and customer needs.

• Organizational Development Consultant

  • Nov 2017 - Nov 2018

  Wisconsin Rapids, Wisconsin Deliver interventions that facilitate change in culture, leadership, and talent. -Transformed teams and individuals by developing and instituting a team effectiveness strategy that behavioral assessments as a tool for building strong talent, teams, leaders, and organizations. -Identified opportunities for improvement and drove change initiatives to adjust organizational strategy, structure, and culture to reach or sustain peak performance. -Researched and rolled out an enterprise… Show more Deliver interventions that facilitate change in culture, leadership, and talent. -Transformed teams and individuals by developing and instituting a team effectiveness strategy that behavioral assessments as a tool for building strong talent, teams, leaders, and organizations. -Identified opportunities for improvement and drove change initiatives to adjust organizational strategy, structure, and culture to reach or sustain peak performance. -Researched and rolled out an enterprise performance management process based on best practices. -Coached new and emerging leaders to succeed in their pivotal role. -Created and delivered learning solutions to best fit learner and organizational needs on topics such as goal setting, managing underperformance, developing talent through on-the-job learning, influencing without authority, leadership evaluation, and behavioral interviewing.

• Product/Services Alignment Manager

  • Jul 2017 - Nov 2017

  Wisconsin Rapids, WI Supervise department processes to maximize efficiency and meet strategic goals. -Developed, implemented and managed the instructional design and work-intake processes used throughout the department. -Mentored and coached leaders and instructional designers within the development teams. -Developed criteria and evaluation process for the Senior Instructional Designer role. -Managed and maintained department backlog of work.

• Instructional Design Manager

  • Nov 2015 - Jul 2017

  Wisconsin Rapids, WI Manage, build, and develop teams to create effective learning solutions. -Created and promoted the vision, roadmap, and design templates for blended-learning solutions that unified educational trends, corporate goals, and instructional design principles. -Cultivated instructional design teams to develop award-winning eLearning to high standards of engagement, functionality, and accuracy. -Researched instructional design best practices and led others in applying them. -Evaluated the… Show more Manage, build, and develop teams to create effective learning solutions. -Created and promoted the vision, roadmap, and design templates for blended-learning solutions that unified educational trends, corporate goals, and instructional design principles. -Cultivated instructional design teams to develop award-winning eLearning to high standards of engagement, functionality, and accuracy. -Researched instructional design best practices and led others in applying them. -Evaluated the impact of learning then identified and implemented solutions to expand the effectiveness.

• Senior Product Consultant

  • Jun 2013 - Nov 2015

  Wisconsin Rapids, WI Formulate and execute product strategy and disseminate across the business. -Built and oversaw comprehensive curriculum of professional development including online eLearning, face to face, blended, and remote options. -Devised and evangelized organization-wide the educational best practices in assessment and data analysis as a subject matter expert. -Trained internal employees on new product features and how to successfully deliver and facilitate learning solutions. -Served on… Show more Formulate and execute product strategy and disseminate across the business. -Built and oversaw comprehensive curriculum of professional development including online eLearning, face to face, blended, and remote options. -Devised and evangelized organization-wide the educational best practices in assessment and data analysis as a subject matter expert. -Trained internal employees on new product features and how to successfully deliver and facilitate learning solutions. -Served on assessment whole product committee representing the professional services functional area.

• Writer/Product Developer

  • Jun 2008 - Jun 2013

  Wisconsin Rapids, WI Design, develop, and evaluate learning solutions that deliver results. -Created instructor guides, presentations, graphic organizers, job aids, and sales tools for live in-person and webinar professional development delivery. -Designed, developed, and implemented a train-the-trainer learning academy that blends live in-person, remote, and eLearning training. -Authored a facilitation guide for data analysis protocols complemented by national educational experts.



Mukwonago Area School District

• Primary and Secondary Education
• 700 & Above Employee

• Elementary School Teacher

  • Sep 2003 - Jun 2008

  Fourth-grade teacher, fifth grade teacher, fourth/fifth combination teacher, technology mentor



Northcentral Technical College

• United States
• Education Administration Programs
• 300 - 400 Employee

• Adjunct Instructor

  • Jan 2003 - Sep 2003

  Wausau, Wisconsin Area Taught adult English literacy and technology.



USD 457

• Elementary School Teacher

  • Aug 1996 - Dec 2002

  First-grade teacher, fourth grade bilingual teacher, fourth grade ESL teacher, six-trait writing teacher, technology mentor