Melissa Bailes

Senior Pursuit Manager at Hedrick Brothers Construction
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Currently learning Japanese -

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Marie Papa

I have worked with Melissa for about two years now and I can say wholeheartedly she is one of the most committed, talented, and knowledgeable marketing strategists I have had the pleasure to work with and befriend throughout my career. Her work is on trend and impeccably thought out. Her dedication to a perfect end product shines through on every piece of material she produces. I would recommend her in a heartbeat.

Edwin Perkins

I have worked with Melissa at Moss for several years. She has helped brand our Solar group into a nationally recognized company. Melissa is a top-notch marketing specialist who brings a creative perspective to every project.

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Experience

    • Senior Pursuit Manager

      Managing the marketing pursuit team as they work with business development throughout the proposal and presentation processes. Managing the marketing pursuit team as they work with business development throughout the proposal and presentation processes.

    • United States
    • Construction
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2020 - Present

    • United States
    • Construction
    • 700 & Above Employee
    • Senior Marketing Specialist
      • May 2017 - Sep 2020

      • Facilitates the preparation for various pursuits with strategic thought and creative vision• Leads team to write, design & produce proposals, submittals and presentations• Serves as main marketing/production contact for Solar division• Mentor to Marketing Coordinator• Ensures and enforces branding standards• Researches, writes, designs & produces award submittals• Performs research of a/e/c competitors and partners• Participates in brainstorming sessions• Designs advertisements and brochures

    • Production Specialist
      • May 2014 - May 2017

      • Facilitated the preparation for various pursuits with strategic thought and creative vision• Lead team to write, design & produce proposals, submittals and presentations• Served as main marketing/production contact for Solar division• Served as either Editor or Proofer in company’s E & P process• Ensured and enforced branding standards• Researched, wrote, designed & produced award submittals• Performed research of a/e/c competitors and partners• Participated in brainstorming sessions• Designed advertisements and brochures• Maintained current information and graphics for Qualification Books – National and all “sectors”• Ensured Business Development team’s material is up-to-date and dispersed across the country• Served as overall graphic support – Photo editing and miscellaneous collateral production

    • United States
    • Real Estate
    • 700 & Above Employee
    • Marketing Coordinator
      • Oct 2011 - May 2014

      • Developed, implemented and administered marketing programs and materials • Developed and produced customized proposals, offering memorandums and presentations • Maintained brand/product/client messaging and consistency by applying templates to produce marketing materials including flyers, proposals, tour books, maps, floor plans and qualification packages in MindMatrix • Served as the Marketing “STAR” for South Florida - A marketing professional which helps out the national property management team on all PM proposals in their market (and other markets as needed) • Orchestrated client events for various business lines and/or regional quarterly or bi-annual events • Maintained and updated property listings using Costar and Loopnet • Developed and maintained best-in-class marketing and proposal document library • Coordinates regular updates with Corporate Marketing to ensure website content was accurate • Managed the weekly email campaigns of property listings, property management business development and the national research department’s “Research Dashboard” • Selected and worked with external vendors such as designers, photographers and printers on assigned projects • Maintained and ran the operations of the Boca Raton office • Has had several designed templates released nationally on our Marketing Automation Software, MindMatrix, two of which were featured at the national convention

  • Self Employed
    • Boca Raton, FL
    • Designer & Business Development Consultant
      • May 2008 - Jul 2011

      Freelance work was intermittent from July 2011 – October 2011, January 2009 – November 2010, January 2008 – May 2008 • Worked with professional service firms in the building industry • Procured new business through presentations and RFP submittals • Created marketing materials, advertisements and stationary packages • Represented companies at meetings and events Freelance work was intermittent from July 2011 – October 2011, January 2009 – November 2010, January 2008 – May 2008 • Worked with professional service firms in the building industry • Procured new business through presentations and RFP submittals • Created marketing materials, advertisements and stationary packages • Represented companies at meetings and events

  • RLC Architects
    • Boca Raton, FL
    • Marketing & Business Development Manager
      • May 2008 - Feb 2009

      • Responsible for both marketing and business development efforts • Rebrand/overhaul of all the firm’s marketing material • Streamlined design and production so it could be printed in-house • Researched, developed and produced proposals & presentations • Wrote press releases, maintaining relationships with media outlets, vendors, consultants and clients • Researched leads as well as maintained the company’s presence at events and professional organizations • Responsible for both marketing and business development efforts • Rebrand/overhaul of all the firm’s marketing material • Streamlined design and production so it could be printed in-house • Researched, developed and produced proposals & presentations • Wrote press releases, maintaining relationships with media outlets, vendors, consultants and clients • Researched leads as well as maintained the company’s presence at events and professional organizations

  • PQH Architecture & Engineering
    • Jacksonville, Florida Area
    • Director of Marketing
      • Sep 2000 - Sep 2002

      • Represented the company to the public and handled business development for all • Researched, developed and produced proposals & presentations • Designed all collateral materials used for advertising and marketing purposes • Worked closely with each department to ensure that clients were satisfied from project inception to completion • Researched company image as viewed by both internal and external customers, competing businesses, and the public • Created a marketing plan through research and Principals input • Driving force behind the firm’s new corporate image • Implemented new company image thru campaigned, the complete revamp of materials and a new website • Commissioned with creating a “marketing friendly” office interior, ensuring that our space could be used to reinforce our message and serve as a portfolio for our clients • Served on the board of directors for the local Society for Marketing Professional Services (SMPS)

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Graphic Designer & Business Development
      • 1998 - 2000

      • Worked with Principal and team to research and write proposals • Designed & produce proposals, submittals and presentations • Design and produced all firm collateral and marketing • Aided in the design of the new website • Redesigned and marketed new corporate image • Worked with Principal on business development • Maintained archives of all photographic imagery • Wrote press releases • Maintained the ISP account and email addresses, etc. for firm • Worked with Principal and team to research and write proposals • Designed & produce proposals, submittals and presentations • Design and produced all firm collateral and marketing • Aided in the design of the new website • Redesigned and marketed new corporate image • Worked with Principal on business development • Maintained archives of all photographic imagery • Wrote press releases • Maintained the ISP account and email addresses, etc. for firm

  • Green Mountain Corporation
    • Fort Lauderdale, FL
    • Graphic Designer & Marketing Assistant
      • 1997 - 1998

      • Duties included design, placement, quotation and production of all print advertising and collateral material • Designed the company’s media kit, as well as, the quarterly customer and employee newsletters • Aided in the marketing and implementation of the 1997 Southeast Winter Sports Shows in Florida and Georgia • Aided in the marketing and promotions for Peter Glenn Ski & Sport and National Ski & Sports stores • Duties included design, placement, quotation and production of all print advertising and collateral material • Designed the company’s media kit, as well as, the quarterly customer and employee newsletters • Aided in the marketing and implementation of the 1997 Southeast Winter Sports Shows in Florida and Georgia • Aided in the marketing and promotions for Peter Glenn Ski & Sport and National Ski & Sports stores

  • Palm Beach Illustrated Magazine
    • West Palm Beach, Florida Area
    • Publication Production Manager
      • 1995 - 1997

      • Worked primarily on the Palm Beach Illustrated as well as the Palm Beach Charity Register • Liaison between advertisers, pre-press house, printer and the magazine • Designed layouts for advertisements and collateral materials as well as schedule printing of the publications • Trafficked ads, artwork, film and match prints from the magazine to the printer • Developed an efficient way to store and catalog artwork and film • Charged with the upkeep and installation of programs for the design studios computer systems • Trained personnel on computer programs and served as mentor for art and production interns

Education

  • Florida State University
    Bachelor of Science in Communications, Major in Advertising, Minor in Art
    1991 - 1995
  • Boca Raton Community High School
    High school diploma, General Studies
    1987 - 1991

Community

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