Experience

Cascadia Coffee Roasters

• United States
• Restaurants
• 1 - 100 Employee

• Marketing & Development Specialist

  • Mar 2019 - Present

  • Establish and maintain online ordering system for wholesale accounts; oversee new account onboarding; manage billing. • Lead weekly marketing and operations meetings with leadership team and consultants. • Expand ecommerce strategy to expand market share and increase profit; manage ecommerce store and company websites. • Develop COG tables and develop strategies to reduce expenses, increase margins, and scale operations. • Shape solutions and approaches by leveraging trends in customer marketplace and diversifying sales and marketing strategies. Show less



Portland Ashwagandha Farm

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Operations & Development Consultant

  • Jun 2017 - Feb 2021

  • Organized company records, finances, and obligations to prioritize expenses to reduce fees. • Created payment calendar and provided bookkeeping services and ad-hoc reporting. • Construct and maintain spreadsheets to track, analyze, and report on performance and sales data. • Organized company records, finances, and obligations to prioritize expenses to reduce fees. • Created payment calendar and provided bookkeeping services and ad-hoc reporting. • Construct and maintain spreadsheets to track, analyze, and report on performance and sales data.



Rawan Isaac Furniture

• Portland, Oregon, United States

• Business Operations & Brand Development Consultant

  • Feb 2018 - May 2019

  • Managed brand launch of internationally acclaimed interior designer’s debut furniture collection at High Point Market, the industry’s largest trade show in America with 75,000 attendees. • Leveraged interpersonal skills to build and maintain positive and productive relationships with key stakeholders; developed timelines, set check-in milestones, communicated assigned responsibilities, and streamline practices of all team members. • Worked with Founder to pivot from resale model to creation of original designs to bring 12 products from concept to market. Show less



pursoma

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Director of Operations & Development

  • Feb 2015 - Mar 2018

  Provided executive and creative leadership for growing $1M international beauty wellness brand; leading long-term strategy and day-to-day operations. • Optimized sourcing of ingredients and packaging and negotiated new production and distribution contracts to increase wholesale margins from 20–30% up to 65–85% across product offerings. • Oversaw the three-fold increase of B2B sales from 2015 to 2017, growing from 51 accounts (2015) to 160+ today including multi-location accounts like Anthropologie, Nordstrom, and The Detox Market. • Directed the development of 14+ products from concept through launch. Products include retail goods and professionals line featuring bespoke spa programs for properties such as The Greenwich Hotel, Canyon Ranch, and The Standard Hotel. • Coordinated strategic shift from B2B to B2C to increase profit and expand market share. • Responsible for all standards and strategies for operations, sales, marketing, billing, branding, production, distribution, market expansion, and client satisfaction. Show less



Tonic: Now Material

• United Kingdom
• Market Research
• 1 - 100 Employee

• Senior Account Executive

  • 2013 - 2015

  • Set up, recruited for, and managed long-term and short-term online communities for clients including General Mills, Gap, Delta, and Vans. • Selected and directed recruitment providers to efficiently meet research standards and timelines. • Designed research tasks and methodologies ranging from quick, quantitative surveys to qualitative deep-dives and develop original content for engagement forums to encourage participation amongst community members. • Moderated research tasks, analyzed qualitative responses and developed creative output with actionable insights and recommendations for challenging business issues. • Monitored and reconciled project finances from initial budget development, ad-hoc project costing, participant incentives, vendor payments, and client invoicing. • Expertise in research on branding, strategic development, positioning, concept development and testing, value proposition exploration, creative diagnostics, package testing, category and channel expansion opportunities, and new product development. • Regular client interaction throughout all stages of the community, including development of proposals and presentations for potential clients, managing recruiting expectations, research task design and final report delivery and presentation. (LRWTonic was known as Tuned In Research then Tonic Insight during my tenure.) Show less



Ruff Club

• United States
• Hospitality

• Director of Operations & Member Services

  • 2012 - 2013

  • Worked with founders to launch and grow a dog-friendly social club offering daycare, boarding, and a place for members to gather. • Established brand strategy and designed graphic collateral. • Maintained and expanded social and traditional media presence. • Constructed and oversaw data systems - applications, accounts, calendars, and contacts. • Managed relationships with veterinarians, community organizers, members, and vendors, and produced events (lectures, charitable fundraisers, and workshops). • Curated and implemented retail program. Show less



Panther Media Group

• Greater New York City Area

• Marketing Branding Consultant

  • 2010 - 2012

  • Collaborated with founders to establish group identity; developed brand strategies; evaluated expansion and diversification opportunities. • Assessed venues, brands, and sponsors for Cutdrop.com and Taco Tuesday. Coordinated production of Taco Tuesday events in New York and worked with sponsors to develop and implement additional charitable fund raising activities staged during events. • Managed all aspects of email and social media marketing including database management, graphic design, copywriting, and blast strategy, scheduling, and posting. Show less



SB Architects

• United States
• Architecture and Planning
• 100 - 200 Employee

• Marketing Business Development Manager & Executive Assistant

  • 2007 - 2009

  • Managed new business development via lead identification; RFP response preparation; client and investor presentations; and contract execution. • Cultivated firm image and brand through the creation of integrated proposal-qualifications packages; refinement of marketing collateral and presentation aesthetic; coordination of conference and speaking engagements; production of networking events; and award submittals. • Executive Assistant to the two firm Principals; managed new business development for Miami office of world-renowned architecture firm via lead identification; RFP response preparation; client presentations; and contract implementation. • Supervised weekly, bicoastal marketing meetings to assess the status of leads, proposals, and current projects; and to review event, publicity, and branding opportunities. • Ensured client satisfaction through subconsultant coordination via RFP distribution; proposal review; firm qualification assessment; fee and schedule negotiation; and contract execution. • Created and managed client, consultant, developer, operator, vendor, and project databases. • Pursued alternative revenue sources through the preparation of investor briefings for clients with distressed projects and organized the lease of office space to television and commercial production companies. Show less



VOSS Water

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Sales & Marketing Coordinator, Executive Assistant to CEO & President

  • 2005 - 2007

  • Administrative support including oversight of domestic accounting; sales activation; consumer relations; expense reports; performance tracking; meeting coordination; and distributor correspondence. • Oversaw progressive initiatives including the summer ambassador program; distributor incentives; grassroots, guerrilla marketing campaigns; blogger engagement efforts; social media strategy; and co-branded promotions programs. • Developed marketing and selling materials; provided support; and prepared proposals, reviews, mailings, and presentations for executive and sales teams of Voss USA and G Pure Energy, Inc. • Responsible for all aspects of administrative support including interoffice communication; sales activation; consumer relations; expense reports; performance tracking; meeting coordination; and distributor correspondence. • Worked with international CFO to maintain and ensure accuracy of billbacks and accruals; monthly reporting; billings and payments; and budget management. Show less