Melissa Adams

Key Account/National Distribution Manager at Black Button Distilling
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Contact Information
us****@****om
(386) 825-5501
Location
Rochester, New York, United States, US
Languages
  • English -

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Credentials

  • ServSafe
    -

Experience

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Key Account/National Distribution Manager
      • Feb 2021 - Present

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Sales Manager
      • May 2019 - Feb 2021

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Group Sales Manager
      • Feb 2018 - May 2019

    • Marketing and Events Specialist
      • Dec 2016 - Mar 2018

      -Plan all awards and networking events including: booking the facilities, arranging catering, and working with our production company, visiting various locations to find competitive pricing and provide the best location for our guests, select entertainment, arrange the room layout, assign seating.-Track all expense and revenue in the general spreadsheet and provide the forecast monthly. Suggest ways to reduce cost and increase revenue. Grow our profit margin.-Identify event judges, create timelines, distribute materials and compile the final scores. Facilitate the in-person judging sessions. Create all of the digital and print marketing pieces and gain approval from the event team.-Manage the epsilon registration process by working with our vendor. Manage the process of inputting tickets sales in Epsilon and APT.-Handle all event communication internally and externally.-Run the weekly event meeting. Create the weekly event report and confirm all data is accurate showing revenue sales and expenses. Manage the general spreadsheet for each event including winner and sponsor info, revenue and expense actuals and projections, timelines, winners contact, sales progress, judges, etc.-Meet with the Publisher on a regular basis to review event details and come up with new ideas to grow attendees, sponsors and profitability.-Check every vendor invoice and manage event expenses.-Analyze every event and make sure we continue to provide the best experience possible for guests, winners and sponsors.-Work closely with the Content Producer to create digital marketing. This can include: mailings, social media, leads research, trade shows, telemarketing, etc.

    • Sales Manager
      • Jun 2015 - Dec 2016

      -Responsible for selling guest rooms, meeting space, and other Hilton services to Client’s within different market segments-Identify, qualify and solicit new business to achieve hotel revenue goals for the Strathallan Hotel and Century Club of Rochester-Manage and maintain existing accounts-Up-sell each business opportunity to maximize revenue-Build professional relationships with Client’s within different market segments, with a strong focus on Corporate and Association business-Respond to business opportunities in a timely manner-Work closely with hotel operations and culinary team to ensure events are executed correctly, while achieving a high level of customer service

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Event Sales Manager
      • Feb 2013 - Jun 2015

      -Responsible for selling guest rooms, meeting space, and other Marriott services to Client’s within different market segments-Identify, qualify and solicit new business to achieve hotel revenue goals for two full service hotels-Manage and maintain existing accounts-Work closely with VisitRochester to uncover Association business in Rochester, NY-Up-sell each business opportunity to maximize revenue-Build professional relationships with Client’s within different market segments, with a strong focus on Corporate and Association business-Respond to business opportunities in a timely manner-Work closely with hotel operations and culinary team to ensure events are executed correctly, while achieving a high level of customer service

    • United States
    • Hospitality
    • 200 - 300 Employee
    • Meeting Connections Manager
      • Jul 2010 - Aug 2012

      • Used my experience in the sales process to sell guest rooms, meeting space, and other Hyatt services to customer groups• Managed Accounts• Built strong relationships with customers• Conducted site inspections with current and future customers• Prospected for future business opportunities (30-50 calls per day)• Conducted ten (10) outside sales calls per week to local businesses• Prepared proposals, contracts, and other customer service materials• Utilized Hyatt systems and maintained organized documentation and reports• Worked closely as a team member with the Sales & Catering and administrative staff

    • Group Sales Coordinator - Opening Team
      • Feb 2009 - Jul 2010

      • Assisted the Director of Sales and Marketing throughout the pre-opening phase of the resort• Conducted hard hat site tours when the hotel was under construction to potential customers• Supported two Group Sales Managers with administrative work such as fax, email leads, contracts, proposals, turnovers, actuals• Researched hotel availability and qualify business• Quoted group rates• Conducted site inspections with potential customers outlining the features and benefits of the hotel• Collected and distribute databases• Made prospecting calls targeting future business• Managed, qualify and distribute all electronic leads

Education

  • Niagara University
    Bachelor’s Degree, Hospitality & Tourism Management
    2004 - 2008

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