Eigenaar & Designer

• Feb 2021 - Present

How About Design is een Branding & Design studio voor betekenisvolle merken. Werkend vanuit een holistische aanpak, maak ik jouw verhaal strategisch onderbouwd, visueel zichtbaar en functioneel bruikbaar. How About Design is een Branding & Design studio voor betekenisvolle merken. Werkend vanuit een holistische aanpak, maak ik jouw verhaal strategisch onderbouwd, visueel zichtbaar en functioneel bruikbaar.

Freelance Brand Designer

• Sep 2021 - Present

Brand- & Graphic design for all visual communication for Het Nederlands Studenten Orkest from 2022, till today. * Theme concept & branding * Visual identity, typography, color & images * Posters & Flyers * Program booklet * Social media posts * Merchandise Brand- & Graphic design for all visual communication for Het Nederlands Studenten Orkest from 2022, till today. * Theme concept & branding * Visual identity, typography, color & images * Posters & Flyers * Program booklet * Social media posts * Merchandise

Freelance Graphic Designer

• Jun 2022 - Present

Freelance Brand designer & Graphic designer

• Sep 2022 - Present

Freelance UX/UI Designer

• Aug 2023 - Sep 2023

Freelance Brand Designer

• Mar 2023 - Sep 2023

Freelance UX Designer

• Apr 2023 - Jun 2023

Freelance Brand Designer

• Mar 2023 - May 2023

Freelance UX- & Brand Designer

• Feb 2022 - Jul 2022

Freelance UX Coach

• May 2021 - Jul 2021

Guidance and support with the rebranding project, with focus on translating the new positioning into a great online brand experience. Client website: www.frankabouttea.nl Portfolio link: https://howabout.design/werk/frank-about-tea.html Guidance and support with the rebranding project, with focus on translating the new positioning into a great online brand experience. Client website: www.frankabouttea.nl Portfolio link: https://howabout.design/werk/frank-about-tea.html

Freelance UI Designer / Visual Designer

• May 2021 - Jul 2021

Freelance UX/UI Designer

• Mar 2021 - May 2021

Instore App design for the Rituals Mind Spa, which is part of House of Rituals in Amsterdam. From mapping the complete flow to creating wireframes and prototypes and creating the visual designs for all screens. About the Mind Spa: Experience a refuge of relaxation combining innovative, effective and science-based techniques with the ancient wisdom of meditation and mental stress relief. Client website: www.rituals.nl Instore App design for the Rituals Mind Spa, which is part of House of Rituals in Amsterdam. From mapping the complete flow to creating wireframes and prototypes and creating the visual designs for all screens. About the Mind Spa: Experience a refuge of relaxation combining innovative, effective and science-based techniques with the ancient wisdom of meditation and mental stress relief. Client website: www.rituals.nl

UX Design Lead at Philips Hue

• Jan 2020 - Mar 2021

Leading the UX team responsible for design and copywriting for the website, e-mail and social media. Responsibilities included:- Vision and Strategy: creating and connecting a long-term view with what happens on a daily basis. Implement this in the roadmap.- Art direction: create/have a clear design vision that's aligned on brand. Guide designers to contribute to a consistent and outstanding digital and customer experience.- Quality control: think beforehand on what we need (input) and make sure the output is delivered in the way needed.- Project + team coordination: making sure everything and everyone works together smoothly and efficiently.- Team planning: make sure the roadmap topics will be worked on and will be delivered on time.- Initiate, plan and conduct workshops and co-creation sessions with users and other stakeholders.- Main UX contact for key stakeholders and markets.- Briefing: receive a briefing and edit it into a clear design brief for the team. Create a briefing myself based on learnings for improvements. Show less

Visual Design Lead at Philips Hue

• Mar 2019 - Mar 2021

In lead to create, set and give design direction for Philips Hue web.

Senior UX/UI Designer at Philips Hue / via Hike One

• Mar 2018 - Mar 2019

UX Designer with Visual Design as specialty for Philips Hue web.

Icon Designer at Philips Hue / via Hike One

• Sep 2017 - Mar 2019

Designed over 100 completely branded icons for Philips Hue app, product packaging and online communications.

Senior UX/UI Designer

• Sep 2017 - Mar 2019

As a UX designer with a specialty in Visual Design, at Hike One I was a designer for digital products such as user interfaces for physical products, as well as mobile apps and websites. I worked together in a team with over 70 design specialists. Hike One operates from Amsterdam, Rotterdam and Eindhoven. What I did at Hike one: - Designing new digital products from scratch - Improving existing digital products and services - Icon design - Research in ethics and behavioural design - Give workshops and guest lectures at Universities Client I worked for: Signify - Philips Hue www.hike.one Show less

UX/UI Designer

• Dec 2016 - Sep 2017

Netvlies is a full service digital agency. As a User Interface and User Experience Designer at Netvlies my activities were: - Concepting & Branding - Interaction design - Visual design - Working in Scrum teams together with clients. Some clients I worked for: Holland Dance Festival, Kärcher, Koninklijke Bibliotheek www.netvlies.nl Netvlies is a full service digital agency. As a User Interface and User Experience Designer at Netvlies my activities were: - Concepting & Branding - Interaction design - Visual design - Working in Scrum teams together with clients. Some clients I worked for: Holland Dance Festival, Kärcher, Koninklijke Bibliotheek www.netvlies.nl

Graphic Designer

• Mar 2013 - Dec 2016

As an all-around Graphic Designer at Wakkr, previously known as Aart & van Breensma, my activities were: - Concepting & Branding - Editorial design - Interaction design - Web design - Packaging design - Logo & identity design - I managed all of my own clients. Clients I worked for: de Brandweer (Dutch Fire department), University of Technology Eindhoven (TU/e) and Theater De Schalm. www.wakkr.com As an all-around Graphic Designer at Wakkr, previously known as Aart & van Breensma, my activities were: - Concepting & Branding - Editorial design - Interaction design - Web design - Packaging design - Logo & identity design - I managed all of my own clients. Clients I worked for: de Brandweer (Dutch Fire department), University of Technology Eindhoven (TU/e) and Theater De Schalm. www.wakkr.com

Visual Designer

• Jul 2012 - Mar 2013

As visual designer at iBizz I worked together in multidisciplinary teams within the company. My daily activities were: - Concepting - Interaction design - Visual web design - Branding - I managed some of my own clients. Clients I worked for: ANWB, Thebe and Union bikes. www.ibizz.nl As visual designer at iBizz I worked together in multidisciplinary teams within the company. My daily activities were: - Concepting - Interaction design - Visual web design - Branding - I managed some of my own clients. Clients I worked for: ANWB, Thebe and Union bikes. www.ibizz.nl

Visual Designer

• Jul 2011 - Sep 2011

After my internship at Freshheads I worked here for three months as a Designer, until my senior year at school started.My daily activities were:- Concepting- Visual design (on- and offline)Clients I worked for: Emerce, Werkspot and Eén Vandaag.www.freshheads.com

Visual Designer

• Sep 2010 - Jul 2011

As a Graphic Design intern I was able to participate and also work independently on various projects for almost a year. I worked together with various disciplines within the company. I have gained experience in designing for different platforms and devices, I also learned how to handle briefings and give presentations to clients.My daily activities were:- Concepting- Visual design (on- and offline)Clients I worked for: Emerce, Werkspot and Eén Vandaag.www.freshheads.com Show less