Experience

Benjamin Moore & Co.

• United States
• Manufacturing
• 200 - 300 Employee

• Associate Manager, Program Marketing

  • Feb 2022 - Present



The Vitamin Shoppe

• United States
• Retail
• 700 & Above Employee

• Associate Project Manager, Marketing Operations

  • Oct 2019 - Feb 2022

  • Act as administrator for Workfront Project Manager System.• Determine when updates to job intake process are needed and roll out to organization.• Serve as the point of contact for all creative needs, facilitating communication between job requestors and creative team.• Intake, vet and evaluate new project requests from cross-functional teams, assessing team bandwidth vs level of priority.• Work closely with the creative team to ensure deliverables are consistent with Vitamin Shoppe's voice & style guide. • Set up cross-functional kick off meetings as needed for key campaigns.



Macy's

• United States
• Retail
• 700 & Above Employee

• Assistant Manager, Project Manager

  • Jul 2018 - Oct 2019

  • Primary account owner and go-to person for assigned merchant divisions of Beauty & Center Core. • Lead digital product turn-in process to ensure compliance with creative requirements, and oversee the standardization of how merchandise is photographed appropriately as intended by the merchant and photography teams. • Partner with internal image, design, studio, copy, sample room, and merchant teams, confirming complete information has been provided to meet workflow benchmarks. • Communicate status of projects to supervisors. • Maintain issue logs by quickly partnering with cross-functional teams to understand and troubleshoot site issues related to product photography, retouching, colorization, swatch presentation, and page approvals. • Review, coordinate, and process all vendor-provided photography submitted by vendors; communicate rejected images to merchants in a timely manner and facilitate resubmissions. • Route all expedited requests to management for approval and facilitate production accordingly.



Toys"R"Us

• United States
• Retail
• 700 & Above Employee

• Assistant Manager, Brand Marketing

  • Jan 2018 - May 2018

  • Develop the strategy for Toys “R” Us promotional plans across all channels (in-store, digital, direct mail and media) by partnering with Merchants, Store Operations, CRM, Creative and Legal teams to develop and manage effective marketing programs.• Plan email initiatives leveraging Movable Ink technology to provide dynamic email support vs. static deployment driving efficiencies.• Develop and present campaign briefs that provide alignment across all channels inclusive of print, email, website, mobile, visual and media.• Create high-level strategic plans to align our brand with new market trends and consumer purchase behaviors in-store.• Responsible for the plan and execution of the Clearance, Cyber and Omni Promotional Campaigns through email and media channels.

• Assistant Manager, Integrated Marketing

  • Feb 2016 - Jan 2018

  • Led the Toys “R” Us 2017 Print and Digital Big Book Holiday Campaign. Provided project management across all facets of the activation. Responsible for proofreading all content submissions for accuracy and consistency prior to print publication and electronic deployment. As recognition received The Toys “R” Us Rising Star Award for on time delivery.• Plan promotional marketing initiatives for the Tech and Action ($1.5B) division.• Partner with Persado and Epsilon to deploy email using subject line testing strategy to ensure 9% open rate. Increased click through rates by 5% and brand awarenessthrough sole ownership and strategic implementation of Cyber and Omni emails.• Provide overall project management including triaging cross-functional team andexternal vendor partner tasks for promotional campaigns. Responsibilities include routing through the Aptaris, Media Compass and Media Bank Gold systems. Ensured that all projects were on track and met deployment dates.• Facilitate weekly Turn-in meetings for assigned ad events to establish clear offer submissions, financials, photography, product confidentiality, legal disclaimers, copy direction and overall project vision.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Consumer Service Advisor

  • Jun 2014 - Feb 2016

  • Answer inquiries and resolve consumer issues via phone, email and social media channels. Met call direction metric of six minutes or less. Insure consumer digital inquires syndicated to retail partners using the BazaarVoice Workbench toolset.• Utilize online knowledgebase to access correct response.• Document all contacts in the Salesforce consumer response system.• Cross-sell products across the Unilever portfolio of brands spanning Home, PersonalCare, Foods and Refreshment categories.• Brief the extended consumer call center team on upcoming product innovation.Share feedback with the brand teams on consumer inquires and product usage.



CUMULUS MEDIA

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• 95.5 WPLJ Promotions Intern

  • May 2013 - Sep 2013

  • Provide event, concert and remote broadcast planning and execution.• Work side-by-side with the promotions team at Tri-State Area events such asconcerts, movie screenings, promotional events and live broadcasts.• Assist press managers in the creation of PSA announcements and show pressmaterials. • Provide event, concert and remote broadcast planning and execution.• Work side-by-side with the promotions team at Tri-State Area events such asconcerts, movie screenings, promotional events and live broadcasts.• Assist press managers in the creation of PSA announcements and show pressmaterials.



Centenary University

• United States
• Higher Education
• 300 - 400 Employee

• Note Taker

  • Sep 2010 - May 2013

  • Capture and prepare notes for students with learning disabilities allowing for anequal learning opportunity. • Capture and prepare notes for students with learning disabilities allowing for anequal learning opportunity.