Experience

Cars.com

• United States
• Internet Publishing
• 700 & Above Employee

• Director, Site Analytics

  • Nov 2020 - Present

• Senior Manager, Site Analytics

  • Sep 2019 - Nov 2020

• Manager, Site Analytics

  • Jun 2017 - Aug 2019

• Senior Site Analyst

  • Mar 2015 - Jun 2017

  - Manage analysis and measurement of the largest revenue and visitor generating portfolio of the Cars.com business - Executed deep-dive analysis of consumer engagement across all site channels, identified under-performing segments, and presented the results to senior executives to inform the company’s 2016 traffic growth strategy- Automated multiple Tableau dashboards through custom SQL data extracts and advanced data visualizations- Utilize Teradata SQL and R programming on a regular basis to extract, cleanse, and analyze large data sets

• Site Analyst

  • Jun 2013 - Feb 2015

  - Analyzed A/B and multivariate tests, measured performance of new product releases, and completed multiple opportunity analyses with the behavioral data of millions of users- Completed an advanced mobile behavior study used to create the Cars.com mobile strategy roadmap- Trained multiple teams throughout the organization on Adobe Analytics and Clicktale as a the subject matter expert

• Campaign Specialist

  • Jun 2012 - Jun 2013

  - Forecasted display and native ad impression availability for our advertisers, with goal of maximizing revenue yield- Performed in-depth campaign analyses utilizing audience segmentation, historical performance, and forecasted inventory data

• Senior Account Manager - Major Accounts

  • Sep 2011 - May 2012

  - Retained and supported two of the nation’s largest dealer groups, comprised of over 200 dealer customers- Nominated as a finalist for the Dealer Experience Group Employee of the Year award

• Account Manager

  • Jun 2010 - Aug 2011

  - Managed over 160 dealer customers through ongoing consultation on their Cars.com ad package- Analyzed dealership performance metrics and market data, and compile into reports used to retain and coach dealer customers



Insight Consulting Group

• United States
• Market Research
• 1 - 100 Employee

• Market Research Intern

  • Jun 2009 - Aug 2009

  - Analyzed extensive qualitative data on a major theme park corporation- Recommended strategies to re-position the brand, segment their consumers, and accelerate sales - Analyzed extensive qualitative data on a major theme park corporation- Recommended strategies to re-position the brand, segment their consumers, and accelerate sales