Melissa Hlidek
Senior Director at Backbone Media- Claim this Profile
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Topline Score
Bio
Ned Gallop
During my time working with Melissa, it was abundantly clear that she is smart, organized, and very knowledgeable about the digital marketing industry. She always came prepared for our calls with a detailed agenda and followed up on every single item we discussed so nothing was lost or forgotten. We implemented several new strategies and channels during our work together and always gave honest and actionable feedback when faced with a big decision. She is one heck of a go-getter and a valuable resource that any team would be lucky to have!
Ryan Dumoulin
Melissa is one of my all time favorite clients! Her deep knowledge of the adtech space is combined with a true passion for developing strategies that consistently exceeds her client's expectations. She is a true partner to the vendor community and always pushes us to bring the biggest and best ideas to the table. Melissa would be a true asset to any team she's a part of!
Ned Gallop
During my time working with Melissa, it was abundantly clear that she is smart, organized, and very knowledgeable about the digital marketing industry. She always came prepared for our calls with a detailed agenda and followed up on every single item we discussed so nothing was lost or forgotten. We implemented several new strategies and channels during our work together and always gave honest and actionable feedback when faced with a big decision. She is one heck of a go-getter and a valuable resource that any team would be lucky to have!
Ryan Dumoulin
Melissa is one of my all time favorite clients! Her deep knowledge of the adtech space is combined with a true passion for developing strategies that consistently exceeds her client's expectations. She is a true partner to the vendor community and always pushes us to bring the biggest and best ideas to the table. Melissa would be a true asset to any team she's a part of!
Ned Gallop
During my time working with Melissa, it was abundantly clear that she is smart, organized, and very knowledgeable about the digital marketing industry. She always came prepared for our calls with a detailed agenda and followed up on every single item we discussed so nothing was lost or forgotten. We implemented several new strategies and channels during our work together and always gave honest and actionable feedback when faced with a big decision. She is one heck of a go-getter and a valuable resource that any team would be lucky to have!
Ryan Dumoulin
Melissa is one of my all time favorite clients! Her deep knowledge of the adtech space is combined with a true passion for developing strategies that consistently exceeds her client's expectations. She is a true partner to the vendor community and always pushes us to bring the biggest and best ideas to the table. Melissa would be a true asset to any team she's a part of!
Ned Gallop
During my time working with Melissa, it was abundantly clear that she is smart, organized, and very knowledgeable about the digital marketing industry. She always came prepared for our calls with a detailed agenda and followed up on every single item we discussed so nothing was lost or forgotten. We implemented several new strategies and channels during our work together and always gave honest and actionable feedback when faced with a big decision. She is one heck of a go-getter and a valuable resource that any team would be lucky to have!
Ryan Dumoulin
Melissa is one of my all time favorite clients! Her deep knowledge of the adtech space is combined with a true passion for developing strategies that consistently exceeds her client's expectations. She is a true partner to the vendor community and always pushes us to bring the biggest and best ideas to the table. Melissa would be a true asset to any team she's a part of!
Experience
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Backbone Media
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United States
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Marketing Services
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100 - 200 Employee
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Senior Director
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Jul 2023 - Present
An agency dedicated to the active lifestyle space managing media and communications for blue chip clients. Agency services include paid media (e-commerce, performance and brand awareness), analytics, SEM, SEO, affiliate, PR, organic social, influencer management, content development and creative. Focused on strategic business development and operations by working cross-functionally to create integrated communication strategies and integrate effective measures for enhancing campaign efficiency and impact. Identify and develop processes and organizational structures to support integrated executions. Map effective ways of translating business and brand objectives into a media and communications strategy leveraging the power of integrated marketing and media. Show less
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Media Director
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Mar 2020 - Jul 2023
Provide senior leadership and strategic guidance for performance marketing and brand media functions, media planning, buying, analytics, search marketing, paid and organic social, influencer, affiliate marketing, and PR. Drive emerging business initiatives through close collaboration with key stakeholders while representing the needs of clients and customer experience.
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Associate Media Director
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Sep 2018 - Mar 2020
Successfully directed the agency's largest accounts, leveraging expertise in brand and performance e-commerce media to oversee strategy development, omnichannel execution, and reporting. Standardized and streamlined key processes for complex budget management and reconciliation, paid media deliverables, new business onboarding, employee training, internal continued education services, AP/AR, and digital media reporting. Anticipated complex and dynamic client needs by leading solid paid media strategy and tactic development efforts; secured new business growth opportunities by cultivating strategic relationships with staff, clients, and vendors. Show less
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Sr. Media Planner
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Sep 2017 - Sep 2018
Entrusted with the largest company accounts and led end-to-end media planning and buying operations including audio and podcasts, paid social, video (CTV, Digital, Broadcast and Cable), out-of-home (traditional and non-traditional), custom and sponsored content, digital, print, etc. Secured, onboarded, trained, and retained the industry’s best talent. Worked collaboratively with creative teams and external agencies to achieve clients’ objectives.
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Team Summit Colorado
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United States
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Non-profit Organizations
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1 - 100 Employee
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Head Coach, Moguls
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Oct 2012 - Jul 2023
Serve as the lead coach for a non-profit youth mogul ski team and provide extensive coaching and mentoring to 27 athletes aged 9 to 18. Undertake responsibility for managing team/family communications, scheduling, athlete management, and event organization/coordination. Mastered solid communication and people management skills. Serve as the lead coach for a non-profit youth mogul ski team and provide extensive coaching and mentoring to 27 athletes aged 9 to 18. Undertake responsibility for managing team/family communications, scheduling, athlete management, and event organization/coordination. Mastered solid communication and people management skills.
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EMICO Media
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United States
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Advertising Services
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1 - 100 Employee
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Media Planner & Buyer
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Jan 2013 - Sep 2017
Led all aspects of media buying operations including invoice processing, co-op client media management, budget management, and campaign reconciliation. Proficiently managed dynamic client relations within a highly fast-paced and demanding environment including Vail Resorts, Vail Resorts Retail, Connect for Health Colorado, HealthONE Family of Hospitals, United for SCFD Ballot Issue, Brakes Plus and Massage Envy. Led all aspects of media buying operations including invoice processing, co-op client media management, budget management, and campaign reconciliation. Proficiently managed dynamic client relations within a highly fast-paced and demanding environment including Vail Resorts, Vail Resorts Retail, Connect for Health Colorado, HealthONE Family of Hospitals, United for SCFD Ballot Issue, Brakes Plus and Massage Envy.
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Great Big Color
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Denver, CO
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Marketing Coordinator
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Aug 2011 - Jan 2013
Provided expertise in leading company rebranding efforts consisting of full business suite and logo design. Coordinated key marketing campaigns to facilitate the relaunch. Provided expertise in leading company rebranding efforts consisting of full business suite and logo design. Coordinated key marketing campaigns to facilitate the relaunch.
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Jeremy Bloom's Wish of a Lifetime
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Denver, Colorado, United States
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Wish Fulfillment Specialist
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2011 - 2011
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Education
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Harvard Business School
Financial Accounting -
University of Colorado at Denver
Bachelor of Science (BS), Marketing
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