Chief Sales & Marketing Officer

• Nov 2019 - Present

Marketing Director

• Apr 2013 - Nov 2019

Development and implementation of the Brand strategy.Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.Working closely with the Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentationsGuiding the day to day activities of the marketing team.Manage social media presence and direct programs to improve social media reputation and recognition.Developing and delivering marketing and communications strategies for the UniversityUndertake continuous analysis of competitive environment and consumer trends

Marketing Director

• Mar 2019 - Present

Assist in managing creative briefs and track the execution of marketing strategies. Identify opportunities to build awareness and interest through new and innovative tactics Work with agencies and partners to build media strategies and analyze content performance Work with agencies and partners to build creative that resonates, addresses multiple layers of the marketing funnel and drives consumers to reconsider the brand Track internal KPIs and metrics against our overall brand objectives Oversee internal meetings, managing the agenda and deliverables each week Manage multiple projects with quick turn deadlines.

Content Manager

• Sep 2012 - Sep 2013

Overseeing all content creation activities for the website. Creation of a content marketing calendar to ensure regular content on the website throughout the year. Writing entertaining and informative search engine optimised copy. Targeting keywords set by the online marketing manager and basing articles around them. Keeping up to date with industry best practice and monitoring content activities of competitor websites. Creation of entertaining and informative video content for the website. Working alongside the social media manager to create content for the different social media channels. Updating all sections of the website including homepage and all other categories.

Recruiter Coordinator

• Feb 2012 - May 2013

• Responsible for the entire recruitment process • International recruitment approach and negotiation. • Strategic Staffing/Assessment Center. • Execution of brand activations and job fairs. • Use of different job boards to head hunt candidates • Responsible for the entire recruitment process • International recruitment approach and negotiation. • Strategic Staffing/Assessment Center. • Execution of brand activations and job fairs. • Use of different job boards to head hunt candidates

Marketing Consultant

• Mar 2006 - Dec 2011

• Educational Advisor for online colleges in the United States • Floor support and training delivery for new agents. • Marketing research for different accounts including banks and advertising agencies. • Sales Experience • Educational Advisor for online colleges in the United States • Floor support and training delivery for new agents. • Marketing research for different accounts including banks and advertising agencies. • Sales Experience