Melinda Spaulding
Co-Founder at Practical Marketing Skills- Claim this Profile
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Bio
Jenny Larner Brown
Throughout four years of working with Melinda in various capacities at G & S Research, I was regularly awed by her talent for turning a business need into data that revealed relevant information for real issues ... and her remarkable ability to explain it! Yet I am even more impressed by her genuine commitment to positive outcomes for the people around her, including colleagues, clients, support staff and others. Melinda has sharp insight to people and processes and is able to foresee a range of possible benefits and obstacles in order to plan well -- for herself and others. She is approachable, thoughtful and a great example of how a highly capable professional can balance a successful career with a thriving family ... and still make time for those who seek her counsel.
Paula Reck
Melinda has a fantastic ability to understand the research details without losing focus of the true business question. I have always been impressed by her ability to analyze problems and get to the core of the issue to go on to develop a solid research plan. She is also a strong influencer and has had significant success in influencing large groups of senior leaders to align around a decision.
Jenny Larner Brown
Throughout four years of working with Melinda in various capacities at G & S Research, I was regularly awed by her talent for turning a business need into data that revealed relevant information for real issues ... and her remarkable ability to explain it! Yet I am even more impressed by her genuine commitment to positive outcomes for the people around her, including colleagues, clients, support staff and others. Melinda has sharp insight to people and processes and is able to foresee a range of possible benefits and obstacles in order to plan well -- for herself and others. She is approachable, thoughtful and a great example of how a highly capable professional can balance a successful career with a thriving family ... and still make time for those who seek her counsel.
Paula Reck
Melinda has a fantastic ability to understand the research details without losing focus of the true business question. I have always been impressed by her ability to analyze problems and get to the core of the issue to go on to develop a solid research plan. She is also a strong influencer and has had significant success in influencing large groups of senior leaders to align around a decision.
Jenny Larner Brown
Throughout four years of working with Melinda in various capacities at G & S Research, I was regularly awed by her talent for turning a business need into data that revealed relevant information for real issues ... and her remarkable ability to explain it! Yet I am even more impressed by her genuine commitment to positive outcomes for the people around her, including colleagues, clients, support staff and others. Melinda has sharp insight to people and processes and is able to foresee a range of possible benefits and obstacles in order to plan well -- for herself and others. She is approachable, thoughtful and a great example of how a highly capable professional can balance a successful career with a thriving family ... and still make time for those who seek her counsel.
Paula Reck
Melinda has a fantastic ability to understand the research details without losing focus of the true business question. I have always been impressed by her ability to analyze problems and get to the core of the issue to go on to develop a solid research plan. She is also a strong influencer and has had significant success in influencing large groups of senior leaders to align around a decision.
Jenny Larner Brown
Throughout four years of working with Melinda in various capacities at G & S Research, I was regularly awed by her talent for turning a business need into data that revealed relevant information for real issues ... and her remarkable ability to explain it! Yet I am even more impressed by her genuine commitment to positive outcomes for the people around her, including colleagues, clients, support staff and others. Melinda has sharp insight to people and processes and is able to foresee a range of possible benefits and obstacles in order to plan well -- for herself and others. She is approachable, thoughtful and a great example of how a highly capable professional can balance a successful career with a thriving family ... and still make time for those who seek her counsel.
Paula Reck
Melinda has a fantastic ability to understand the research details without losing focus of the true business question. I have always been impressed by her ability to analyze problems and get to the core of the issue to go on to develop a solid research plan. She is also a strong influencer and has had significant success in influencing large groups of senior leaders to align around a decision.
Experience
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Practical Marketing Skills
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United States
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Marketing Services
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1 - 100 Employee
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Co-Founder
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Jan 2023 - Present
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Practical Insights, Inc.
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United States
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Market Research
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1 - 100 Employee
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President
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Sep 2007 - Present
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Sr. Vice President
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2003 - 2007
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Eli Lilly and Company
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Research Consultant
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1999 - 2003
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Education
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University of Georgia - Terry College of Business
MMR -
The University of Georgia
MMR