Melinda LaFollette

Senior Communications Manager at Musicians On Call
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Location
Nashville, Tennessee, United States, US

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Nancy DeKalb

Melinda is someone you definitely want on your team! She's creative, thoughtful, a problem solver and a good listener. She has good graphic design and digital media skills, coupled with a wonderful sense of humor. I thoroughly enjoyed working on projects with her.

Aileen Katcher

Melinda is like a breath of fresh air. She is creative, talented, professional, flexible and always goes the extra mile. She is my "go to" resource any time I have a social media or website question or need. She does an exceptional job working with clients, writing, planning and implementing and has done an amazing job managing our internal marketing efforts. And, she always has a smile on her face.

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Senior Communications Manager
      • Jan 2021 - Present

      Responsible for developing and managing external messaging around MOC campaigns and mission; strategizing and executing press initiatives with broadcast, print and digital media outlets on a national level and within local markets; securing recognition for MOC's program impact through awards programs and public speaking opportunities.Media and award successes include: People Magazine, TODAY Show, NBC Nightly News: Kids Edition, Forbes, Billboard, Southern Living, CMT, The Kelly Clarkson Show, Modern Healthcare, iHeart Media, Fast Company's World Changing Ideas Awards, Zoomtopia Innovation Awards (2 years), The NonProfit Times' Best Nonprofits to Work For list (4 years), Anthem Awards. Show less

    • Senior Manager of PR & Events
      • Jan 2019 - Jan 2021

    • PR & Events Manager
      • Feb 2018 - Jan 2019

      On the events side I am responsible for the logistical planning of our fundraising events in cities across the country, including Los Angeles, New York, Nashville, Chicago, Denver and more. I am also the main PR contact for the organization, fielding requests from media contacts and pitching stories about our organization to local and national media.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Manager
      • Nov 2015 - Feb 2018

      As Account Manager I was responsible for public relations strategy, account management and task completion for clients in the financial services, technology and healthcare industries. I was the point of contact for my accounts, ensuring their needs were well communicated to our team internally and that they were kept updated with the status and completion of our projects. My regular tasks included: - Media planning and research - Writing and pitching press releases and story ideas to local, national and trade publications - Writing byline articles for publication - News monitoring - Completing and submitting award applications - Writing and editing monthly/weekly blog posts - Social media strategy, content creation and management - Building reports of press hits and task updates - Managing teams of 2-4, delegating tasks and supervising progress Successfully placed stories with: the Nashville Post, Nashville Business Journal, Tennessean, The Nashville Pride, The Tennessee Tribune, Nashville Medical News, Nashville Today, Williamson Herald, Crain’s Nashville, Indianapolis Star, Black Enterprise, USA Today, U.S. News & World Report, Forbes, Health Data Management, Multiplesclerosis.net, BenefitsPRO, SmallBizDaily, WKYC (Cleveland), CBS 4 Indy, Fox 59 (Indianapolis), WKRN, WSMV, Fox 17 and Newschannel 5 in Nashville. Hired as Senior Account Executive, promoted to Account Manager January 2017. Show less

    • Media Buyer
      • Aug 2013 - Sep 2015

      Responsible for creation, implementation and analysis of digital and social media campaigns; content development for websites, digital ads and email campaigns; evaluation and completion of social media audits; professional presentations on social networks and business uses; management of social advertising campaigns. Work done for a variety of clients in the tourism and restaurant/retail industries, and higher education. Other roles held at agency: Media Content Specialist, Social Content Specialist Show less

    • Account Executive
      • Mar 2011 - Jul 2013

      Began as an Associate Account Executive, promoted to Account Executive in December 2012. Served as part of a team responsible for the planning and implementation of strategic communication strategies for a variety of clients in the healthcare and civic development industries. Main focuses included: social media and digital communications, website development, graphic design, media coordination and monitoring and event planning. Began as an Associate Account Executive, promoted to Account Executive in December 2012. Served as part of a team responsible for the planning and implementation of strategic communication strategies for a variety of clients in the healthcare and civic development industries. Main focuses included: social media and digital communications, website development, graphic design, media coordination and monitoring and event planning.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Manager
      • Nov 2008 - Dec 2010

      Responsible for the development of Foundation marketing materials, communications, branding, and media relations. Developed the content and copy for the Enewsletter, website, promotional advertising, and social media. Also responsible for all press releases and media coverage, and served as the media liaison for all Foundation events. Responsible for the development of Foundation marketing materials, communications, branding, and media relations. Developed the content and copy for the Enewsletter, website, promotional advertising, and social media. Also responsible for all press releases and media coverage, and served as the media liaison for all Foundation events.

    • Construction
    • 1 - 100 Employee
    • Marketing & Public Outreach Coordinator
      • Mar 2007 - Nov 2008

      Served as organization's sole marketing and public relations professional, responsible for all: community outreach, graphic design, media relations, market research, and special event planning. Also completed processes for a number of award and grant applications. Served as organization's sole marketing and public relations professional, responsible for all: community outreach, graphic design, media relations, market research, and special event planning. Also completed processes for a number of award and grant applications.

    • Special Events Intern
      • May 2006 - Dec 2006

      Worked directly with the Special Events Manager. Assisted with daily publicity activities and planning of internal fundraising events including the chapter’s largest event of the year, Night of the Iguana. Worked directly with the Special Events Manager. Assisted with daily publicity activities and planning of internal fundraising events including the chapter’s largest event of the year, Night of the Iguana.

Education

  • University of South Florida
    B.A., Mass Communications, Public Relations
    2002 - 2006
  • University of Aberdeen
    Accounting for Business, Sociology, Scottish Literature
    2005 - 2005
  • West Potomac High School
    1999 - 2002

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