Melinda Coyne
Strategic Communication Director at Bunch Group- Claim this Profile
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Topline Score
Bio
Auriol Clarke
Melinda is an accomplished communications professional. Her communications and planning expertise is coupled with great awareness of change management principles, having worked in world class environments with best practice processes. I have been constantly impressed with Mel's warm professional style and ability to build relationships quickly. She's naturally inquisitive and a firm believer in continuous learning, always questioning and challenging, and proactively coaching colleagues. Mel is generous with her time and thorough in her approach, seeking to fully understand the problem to be solved, so she can deliver the best outcomes. It's been enriching working Mel. I've managed her directly for one year, and found there's always something to learn from her. She's added a huge amount of value to the business, and fun to the team. I hope there's an opportunity to work together again in the future.
Meg Yeates
I have been very fortunate to have worked with Mel at CPA Australia. She brings great energy to an organisation with her warm, empathetic and engaging personality. She is a skilled and widely respected communications professional with the ability to quickly sum up an opportunity or challenge and develop a strategic plan to keep a program moving forward. I was impressed with how she coached and guided executives on strategic alignment and what good communication looks like. Mel is a strategic thinker who is not afraid to politely push back and ask the hard questions to get better results. Mel always looks at outcomes that support the delivery of the organisation’s business goals. Mel demonstrates true leadership in the way she shows up every day at work, and the way she thinks about issues and people. She builds genuine connections with stakeholders and colleagues. Mel is a warm, empathetic and engaging personality who likes to have fun. She is curious about everything and likes to ‘join the dots’ to make things better for organisations. I would relish the opportunity to work with Mel again in the future.
Auriol Clarke
Melinda is an accomplished communications professional. Her communications and planning expertise is coupled with great awareness of change management principles, having worked in world class environments with best practice processes. I have been constantly impressed with Mel's warm professional style and ability to build relationships quickly. She's naturally inquisitive and a firm believer in continuous learning, always questioning and challenging, and proactively coaching colleagues. Mel is generous with her time and thorough in her approach, seeking to fully understand the problem to be solved, so she can deliver the best outcomes. It's been enriching working Mel. I've managed her directly for one year, and found there's always something to learn from her. She's added a huge amount of value to the business, and fun to the team. I hope there's an opportunity to work together again in the future.
Meg Yeates
I have been very fortunate to have worked with Mel at CPA Australia. She brings great energy to an organisation with her warm, empathetic and engaging personality. She is a skilled and widely respected communications professional with the ability to quickly sum up an opportunity or challenge and develop a strategic plan to keep a program moving forward. I was impressed with how she coached and guided executives on strategic alignment and what good communication looks like. Mel is a strategic thinker who is not afraid to politely push back and ask the hard questions to get better results. Mel always looks at outcomes that support the delivery of the organisation’s business goals. Mel demonstrates true leadership in the way she shows up every day at work, and the way she thinks about issues and people. She builds genuine connections with stakeholders and colleagues. Mel is a warm, empathetic and engaging personality who likes to have fun. She is curious about everything and likes to ‘join the dots’ to make things better for organisations. I would relish the opportunity to work with Mel again in the future.
Auriol Clarke
Melinda is an accomplished communications professional. Her communications and planning expertise is coupled with great awareness of change management principles, having worked in world class environments with best practice processes. I have been constantly impressed with Mel's warm professional style and ability to build relationships quickly. She's naturally inquisitive and a firm believer in continuous learning, always questioning and challenging, and proactively coaching colleagues. Mel is generous with her time and thorough in her approach, seeking to fully understand the problem to be solved, so she can deliver the best outcomes. It's been enriching working Mel. I've managed her directly for one year, and found there's always something to learn from her. She's added a huge amount of value to the business, and fun to the team. I hope there's an opportunity to work together again in the future.
Meg Yeates
I have been very fortunate to have worked with Mel at CPA Australia. She brings great energy to an organisation with her warm, empathetic and engaging personality. She is a skilled and widely respected communications professional with the ability to quickly sum up an opportunity or challenge and develop a strategic plan to keep a program moving forward. I was impressed with how she coached and guided executives on strategic alignment and what good communication looks like. Mel is a strategic thinker who is not afraid to politely push back and ask the hard questions to get better results. Mel always looks at outcomes that support the delivery of the organisation’s business goals. Mel demonstrates true leadership in the way she shows up every day at work, and the way she thinks about issues and people. She builds genuine connections with stakeholders and colleagues. Mel is a warm, empathetic and engaging personality who likes to have fun. She is curious about everything and likes to ‘join the dots’ to make things better for organisations. I would relish the opportunity to work with Mel again in the future.
Auriol Clarke
Melinda is an accomplished communications professional. Her communications and planning expertise is coupled with great awareness of change management principles, having worked in world class environments with best practice processes. I have been constantly impressed with Mel's warm professional style and ability to build relationships quickly. She's naturally inquisitive and a firm believer in continuous learning, always questioning and challenging, and proactively coaching colleagues. Mel is generous with her time and thorough in her approach, seeking to fully understand the problem to be solved, so she can deliver the best outcomes. It's been enriching working Mel. I've managed her directly for one year, and found there's always something to learn from her. She's added a huge amount of value to the business, and fun to the team. I hope there's an opportunity to work together again in the future.
Meg Yeates
I have been very fortunate to have worked with Mel at CPA Australia. She brings great energy to an organisation with her warm, empathetic and engaging personality. She is a skilled and widely respected communications professional with the ability to quickly sum up an opportunity or challenge and develop a strategic plan to keep a program moving forward. I was impressed with how she coached and guided executives on strategic alignment and what good communication looks like. Mel is a strategic thinker who is not afraid to politely push back and ask the hard questions to get better results. Mel always looks at outcomes that support the delivery of the organisation’s business goals. Mel demonstrates true leadership in the way she shows up every day at work, and the way she thinks about issues and people. She builds genuine connections with stakeholders and colleagues. Mel is a warm, empathetic and engaging personality who likes to have fun. She is curious about everything and likes to ‘join the dots’ to make things better for organisations. I would relish the opportunity to work with Mel again in the future.
Credentials
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IABC Gold Quill Award 2022 Evaluator Training
IABCJan, 2022- Nov, 2024 -
Change Management Foundations
LinkedInNov, 2019- Nov, 2024 -
Scrum: The Basics
Lynda.comMar, 2019- Nov, 2024 -
Scrum: Advanced
Lynda.comFeb, 2019- Nov, 2024 -
Enterprise Agile: Changing Your Culture
Lynda.comJun, 2018- Nov, 2024 -
The Neuroscience of Learning
Lynda.comJun, 2018- Nov, 2024 -
Communicating in Times of Change
Lynda.comMar, 2018- Nov, 2024 -
Insights for Innovation
IDEO UJun, 2016- Nov, 2024
Experience
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Bunch Group
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Australia
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Professional Services
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1 - 100 Employee
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Strategic Communication Director
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Apr 2022 - Present
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IABC APAC Region
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Director APAC Conference and Leadership Institute (voluntary role)
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Nov 2020 - Present
Co-Director of Professional Development for IABC APAC. My primary role is to develop strategic communicators across the Asia Pacific region and advocate for the communication industry. The International Association of Business Communicators (IABC) is a global professional association of diverse and multi-disciplinary communication professionals, with about 8000 members worldwide. Our purpose is to advance the profession, create connection and develop strategic communicators. In the Asia Pacific region, we support 13 local chapters in 8 countries and our members at large, providing leadership, delivering professional development, creating connections and sharing best practices. Show less
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CPA Australia
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Australia
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Accounting
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700 & Above Employee
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Integrated Marketing Communications Lead
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Mar 2021 - Apr 2022
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VicTrack
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Australia
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Government Administration
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300 - 400 Employee
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Change Communications Specialist
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Feb 2020 - Jan 2021
VicTrack owns Victoria’s transport land, assets and infrastructure and works to protect and grow the value of the portfolio, to support a thriving transport system, and make travel and living better for Victorians. With much of the asset portfolio dedicated to transport – our lands, infrastructure, trams and trains, and telecommunication networks – VicTrack’s focus is strategic asset management and supporting the delivery of better transport solutions. With a strong commercial focus, VicTrack invests back into transport and communities, and supports other non-commercial activities like community projects and environmental and heritage preservation. Core functions Victoria’s Transport Integration Act 2010 sets out the objectives for each transport sector agency, and as the asset owners, VicTrack’s role is to manage the assets consistent with transport system objectives. VicTrack’s core functions include: • Telecommunication services and network infrastructure that supports public transport • Managers of land set aside for transport purposes, including the development and sale of land no longer required for transport • Project management and civil engineering services for rail infrastructure upgrades • Transport facilities and asset management, including the open access Dynon Rail Freight Terminal and heritage, buildings and environmental preservation. Show less
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NAB
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Australia
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Banking
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700 & Above Employee
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Communications Manager, End to End Lending Transformation
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Sep 2019 - Oct 2019
One of the largest transformation programs at NAB, delivering to 3,000 business bankers and other parts of the Business and Private Banking (B&PB) teams. End to End Lending Transformation is about reducing the complexity in the lending process, by building world class E2E Business Lending Capability for NAB customers and NAB valued B&PB teams (i.e. front line business bankers, Assessment and Credit teams).
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Communications Manager, Consumer Banking Transformation Program
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May 2019 - Aug 2019
Communications Manager for the NAB VoiceID Program. NAB VoiceID is a fast, simple and secure way NAB Consumer Bankers will be able to authenticate a customer when they call without having to ask security questions or send SMS codes. This means our bankers can spend less time on authentication and more time helping customers. This program will roll out to 1,200 bankers. I sat on the Executive Steering Committee to provide updates on the communications strategy. I also developed and managed the integrated communications plan that included external and internal communications divisions and platforms, and marketing. I also wrote the copy for the NAB customer website, and internal channels. Show less
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Telstra
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Australia
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Telecommunications
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700 & Above Employee
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Ways of Working Engagement Manager
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Jun 2018 - Apr 2019
Mobilised and lead Telstra Ambassadors globally for Ways of Working: Agile, Lean, Human Centred Design and DevOps. Developing and delivering communications and engagement programs for the Ways of Working team. The Ways of Working team overall is responsible for leading the development and adoption of Telstra's new ways of working: mindset shifts, the development and implementation of new tools, practices, capability and technology across the entire organisation.
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IT Capability Specialist | Business Enablement | Digital Markets
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May 2017 - Jun 2018
My role, as a member of the Business Enablement team, is to uplift the capability of our IT teams to shift our business and partner relationships to become more strategic and dynamic. By uplifting capabilities we also provide a pathway for professional and career development for our talent so that they can be world class.Background to the team:Our Business Enablement Team provides the Digital Markets and NBN IT Business Engagement teams with leadership and guidance on portfolio management, finances, and operations. We also enable a high performance team culture by uplifting capability with coaching, tailored training programs, and knowledge transfer activities.We lead and guide our teams on capital and operational program planning, compliance reporting, WIP capitalisation and project closures; and coaching on Telstra’s finance systems.We provide the tools to build high performance teams, so our team members have a common commitment and purpose, performance goals, mutual accountability, and complementary skills which enable them to collaborate, innovate, and produce consistently superior results. Show less
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Communications Lead, OCM, SIP Trunking over ASP
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Oct 2016 - Apr 2017
Contract role - Communications Lead in an Organisational Change Management Team on the SIP Trunking Program for Telstra as a Consultant.The SToA Program was recognised as pioneering the delivery of a highly complex product involving transformation across multiple operational areas. This involved a large number of stakeholders from IT; Operations; Networks; Product and multiple delivery channel teams into small businesses and large organisations alike. Through digitisation and the implementation of straight-through processing, it enabled customers to have greater control to manage the transition from a legacy product to the new world of NBN. With approx.100 team members both onshore and offshore and a budget of approx. $50m, the SToA Program successfully enabled the organisation to deliver the key strategic benefits of market retention and market growth Show less
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Jemena
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Australia
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Utilities
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700 & Above Employee
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Communications Manager (contract), Business Transformation Program
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Jul 2016 - Oct 2016
Contract role - Communications Manager, Business Transformation Program (BTP) at Jemena. This was an enterprise program, working closely with a change team, leading the enterprise communications. I was brought on in the lead up to the business readiness phase. The BTP program lay the foundation capabilities to be embedded through Jemena: 1. Strengthening the link between business strategy and performance 2. Embedding Jemena’s customer processes 3. Refinements to key executive governance forums. Show less
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Consultant
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Sep 2013 - Jun 2016
While at SMS Management and Technology, I had a number of various client engagements, across many diverse industries including National Australia Bank, Carlton United Breweries, nbnCo and Justice Health. While at SMS Management and Technology, I had a number of various client engagements, across many diverse industries including National Australia Bank, Carlton United Breweries, nbnCo and Justice Health.
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IABC Victoria
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Australia
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Public Relations and Communications Services
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1 - 100 Employee
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Professional Member
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2013 - 2016
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Contracting
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Melbourne, Australia
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Marketing Communications and Online Advisor
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Jan 2013 - Aug 2013
Developing marketing and communications strategies, including digital: social and web. Development of e-commerce platforms. Scoping technical and functional requirements of websites for small business. Briefing and managing suppliers. Project management. Copywriting across all channels. Measuring and reporting on metrics. Developing marketing and communications strategies, including digital: social and web. Development of e-commerce platforms. Scoping technical and functional requirements of websites for small business. Briefing and managing suppliers. Project management. Copywriting across all channels. Measuring and reporting on metrics.
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Australia Post
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Australia
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Consumer Services
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700 & Above Employee
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Digital Marketing Campaign Specialist
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Jan 2012 - Jul 2012
Deliver digital marketing campaignsImplement digital marketing strategyDrive customer centric communications
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Senior Communications Consultant
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Dec 1999 - Jan 2012
Key Responsibilities•Provide marketing and communications services to senior stakeholders in Corporate Services which comprises eight different areas.•Repositioning and rebranding the Postnet site (Corporate Services) to align with the Future Ready business model. This includes developing the approach, scoping and driving the project team forward to deliver this program.•Recommend, drive and implement a new Post IT Finance and Commercial intranet site.•Edit formal documentation for Post IT Project Management Office to assist project managers and business analysts.•Recommend best practice approaches to ensure a more efficient and effective engagement model and key deliverables for the Communications team and our stakeholders.•Write/edit communications material for staff newsletters, senior management reports, internal publications, the web, as required.•Liaise and manage external consultants/suppliers as required. Show less
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Marketing, International
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Apr 2009 - Jan 2010
Key Responsibilities•Develop marketing and communication strategies for international services•Develop and implement advertising campaigns and marketing collateral to support international services with a focus on the online delivery channel: Click and Send www.clickandsend.com.au•Establish benchmarks for success and measure and report on campaign success •Liaise and manage external consultants and suppliers i.e. advertising agency, printers, mail- house, and public relations agency•Consult with internal stakeholders on brand and online guidelines and processes. Show less
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HoGallery
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St Kilda
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Director, HoGallery
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Feb 2007 - Oct 2009
HOGALLERY, St Kilda VIC (this was a not-for-profit non paid position) Unique and intimate art gallery that acts as a community hub for local and emerging artists and creates a creative focus for the wider community. 10 solo exhibitions per year, plus several charity exhibitions for local projects. Key Responsibilities •Develop business opportunities for the gallery •Network and locate artists for exhibitions •Develop and implement marketing and public relations strategies to raise the gallery profile and that of artists and their exhibitions. •Establish community opportunities for charities such as Sacred Heart Mission, St Kilda •Liaise and manage relationships with all stakeholders and suppliers including artists and Port Phillip Council (e.g discussing community issues such as green polices). •Perform all administration tasks, including managing the gallery database. Show less
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Education
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Monash University
Post Grad, Business and Marketing -
La Trobe University
Bachelor of Arts (BA) Politics Major, BA (politics major) -
Star of the Sea College
HSC -
Brighton High School