Melinda Mets

Digital Marketing Strategy Officer at CNB Bank
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Contact Information
us****@****om
(386) 825-5501
Location
Buffalo-Niagara Falls Area

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Agnes Snyder

Melinda is a very detail-oriented, analytical Digital Marketing professional who is extremely articulate, forward-thinking, and strategic mindset with excellent implementation skills. Her interpersonal skills are surpassed only by her strong relationship building skills. Melinda is a true team player who gets the job done right the first time! She would be an asset to any organization looking for a digital marketing specialist.

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Credentials

  • Content Marketing Certification
    HubSpot Academy
    Oct, 2020
    - Nov, 2024
  • Inbound Marketing Certification
    HubSpot Academy
    Oct, 2020
    - Nov, 2024
  • Social Media Marketing Certification
    HubSpot Academy
    Jul, 2020
    - Nov, 2024
  • HubSpot Marketing Software Certified
    HubSpot
    Jan, 2021
    - Nov, 2024

Experience

  • CNB Bank
    • United States
    • Banking
    • 200 - 300 Employee
    • Digital Marketing Strategy Officer
      • Jul 2021 - Present

  • Renoun Creative
    • Buffalo-Niagara Falls Area
    • Digital Content Specialist
      • Oct 2020 - May 2021

      Write, review and update content for client websites, blogs, marketing materials, and similar platforms utilizing Customer Relationship Management (CRM) software. Support inbound marketing strategy by posting and monitoring social media and optimizing SEO. Write, review and update content for client websites, blogs, marketing materials, and similar platforms utilizing Customer Relationship Management (CRM) software. Support inbound marketing strategy by posting and monitoring social media and optimizing SEO.

  • Fisher-Price, Inc.
    • United States
    • Manufacturing
    • 500 - 600 Employee
    • Ecommerce Strategy and Merchandising Manager
      • 2018 - 2020

      Defined website strategy and merchandised product catalog to optimize UX / user experience. Participated in design, planning and execution of major website migration from multiple legacy systems to single Adobe platform.

    • Digital Marketing Manager
      • 2016 - 2018

      Led planning and implementation of FP business strategies on web to ensure creative and messaging supported brand and company priorities. Managed $1.5M budget, set schedules, allocated resources and reprioritized projects in response to budget fluctuations.

    • Digital Marketing/Project Manager
      • Nov 2013 - Nov 2016

      Managed digital marketing for website and email, incorporating SEO/SEM, e-commerce, content and social marketing initiatives. Tracked and measured results against KPIs; tested and adjusted to optimize user experience/satisfaction and conversion.

    • Interactive Marketing Manager
      • Jan 2005 - Nov 2013

      Oversaw creation and maintenance of brand and content areas within Fisher-Price.com. Kept microsites up to date with priority products. Curated acquisition of parenting / early childhood development content.

Education

  • Bucknell University
    Bachelor's degree, Chemistry w/ minors in Computer Science and Marketing
  • Rochester Institute of Technology
    Graduate work, Computer Science w/ concentration in Artificial Intelligence & International Business
  • Boston University
    Graduate work, Computer Science/International Business

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