Experience

Sterling Payment Technologies

• United States
• Financial Services
• 1 - 100 Employee

• SalesForce Data Analyst

  • Jan 2016 - Sep 2016

  Tampa/St. Petersburg, Florida Area • Interpreted data, analyzed results using statistical techniques, yielding results in ad hoc and scheduled reporting • Acquired data from primary and secondary sources and updated/managed Salesforce and proprietary database systems • Developed and implemented data collection systems and other strategies that optimized statistical efficiency and data quality • Composed content and hard-coded for web presentation (blogs, articles or static pages) for lead generation… Show more • Interpreted data, analyzed results using statistical techniques, yielding results in ad hoc and scheduled reporting • Acquired data from primary and secondary sources and updated/managed Salesforce and proprietary database systems • Developed and implemented data collection systems and other strategies that optimized statistical efficiency and data quality • Composed content and hard-coded for web presentation (blogs, articles or static pages) for lead generation website • Identified, analyzed and interpreted trends or patterns in complex data sets • Filtered and cleaned data, and reviewed computer reports, printouts, and performance indicators to locate and correct coding problems • Worked closely with management to prioritize business and information needs so we could identify and define new business needs and process improvements

• Marketing Program Manager

  • May 2015 - Jan 2016

  Tampa/St. Petersburg, Florida Area • Composed content and hard-coded for web presentation (blogs, articles or static pages) for lead generation website • Developed/composed technical manuals to support various systems, i.e. CMS, website admin portal, etc. • Managed administrative portal of www.shoppos.com (lead generation program), now sunset or not being manned • Generated ad hoc analyses and scheduled reporting to identify web traffic to lead generation program, merchant leads, assignments and help grow membership… Show more • Composed content and hard-coded for web presentation (blogs, articles or static pages) for lead generation website • Developed/composed technical manuals to support various systems, i.e. CMS, website admin portal, etc. • Managed administrative portal of www.shoppos.com (lead generation program), now sunset or not being manned • Generated ad hoc analyses and scheduled reporting to identify web traffic to lead generation program, merchant leads, assignments and help grow membership base • Used BI tools to build lists for email campaigns and track prospect/lead activity • Strategized (planning, write content, develop layout/design) and executed email campaigns • Provided administrative support for members (ShopPOS partners/resellers) • Vetted merchant leads by completing forensics and contacting/surveying merchants



Charter Communications

• United States
• Telecommunications
• 700 & Above Employee

• Web Content Writer and Report Analyst (Contractor)

  • Feb 2014 - Oct 2014

  Greater St. Louis Area • Provided ad hoc and scheduled reporting and analyses • Performed gap analysis reporting to build natural language and improve responses in interactive agent tool (Ask Charter) • Worked with cross functional teams to test (UAT and EFT) new site's design and functionality • Audited and optimized existing self-help support content across multiple digital channels to improve customer experience with Charter products and services • Reported and analyzed customer support survey ratings… Show more • Provided ad hoc and scheduled reporting and analyses • Performed gap analysis reporting to build natural language and improve responses in interactive agent tool (Ask Charter) • Worked with cross functional teams to test (UAT and EFT) new site's design and functionality • Audited and optimized existing self-help support content across multiple digital channels to improve customer experience with Charter products and services • Reported and analyzed customer support survey ratings and comments and escalated major concerns to internal management • Produced new support content as part of Charter.net relaunch project, introducing new online products and services • Composed, reviewed, edited and updated end-user documentation, including user manuals, help documents, application notes, quick reference materials and other documents, as well managed multiple CMS tools • Performed layout work, captured screenshots and created diagrams as necessary to explain technical concepts Show less



VisionServe Alliance

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Cvent and Digital Support Specialist (part-time)

  • May 2012 - Nov 2013

  Greater St. Louis Area • Oversaw digital collaterals: - Coordinated design and development of new interactive, membership website using Joomla - fully developed web pages, creating content/images and anchored list - Setup and maintained social networking presence (Facebook) - Redesigned and managed eNewsletter using ConstantContact



Enigma Software Group USA, LLC

• Freelance Technical Writer

  • Dec 2010 - Nov 2013

  Tampa/St. Petersburg, Florida Area • Researched, collected, analyzed and interpreted qualitative and quantitative data from multiple sources • Composed support content that offered Internet security solutions and protection to better guard against existing and developing cyber threats



The Weather Channel

• United States
• Media and Telecommunications
• 400 - 500 Employee

• Web Content Producer

  • Feb 2007 - May 2010

  Greater Atlanta Area • Developed, authored, edited and published copy for primary and secondary websites; identified external links through competitive site analysis and worked with in-house SEO resources to build link popularity • Held web analytics responsibility using Omniture (Adobe Suites) • Increased keyword density and created SEO friendly title tags and meta descriptions • Managed 3rd party content vendors and content feeds and searched through content aggregator to find thought provoking and event… Show more • Developed, authored, edited and published copy for primary and secondary websites; identified external links through competitive site analysis and worked with in-house SEO resources to build link popularity • Held web analytics responsibility using Omniture (Adobe Suites) • Increased keyword density and created SEO friendly title tags and meta descriptions • Managed 3rd party content vendors and content feeds and searched through content aggregator to find thought provoking and event telling content to help convey lifestyle and key weather stories • Conceptualized and instituted a customized, comprehensive content management interface that greatly improved usability when creating, modifying and publishing dynamic online content in an intuitive and real-time fashion • Html was actively used to edit/build web pages, hyperlink internal and external references, and display supporting imagery/video • Managed development team and worked with internal clients to develop, compose, publish and update content for public website. • Developed ‘real-time’ CMS so pages could not only go live, but to optimize the site and increase production in real time • Organized and optimized content for web (public site) with internal and external content producers by assuring guidelines and standard were met • Participated in usability testing or studies and worked with IT team for ongoing improvement effort Show less



Heartbeat International Foundation

• United States
• Non-profit Organizations

• Communications Coordinator

  • Feb 2003 - Feb 2007

  Tampa/St. Petersburg, Florida Area • Conceptualized and executed innovative, sustainable initiatives (i.e. PR materials, relational database, website, print and electronic newsletter) that realized 25-45% growth; provided logistical support for fundraising and community events (included working with event volunteers) • Cultivated and grew donor base and helped educate public about importance of organization’s life-saving mission • Fostered working environment that encouraged collaboration and optimized team… Show more • Conceptualized and executed innovative, sustainable initiatives (i.e. PR materials, relational database, website, print and electronic newsletter) that realized 25-45% growth; provided logistical support for fundraising and community events (included working with event volunteers) • Cultivated and grew donor base and helped educate public about importance of organization’s life-saving mission • Fostered working environment that encouraged collaboration and optimized team performance • Instituted client-server network to maximize technical resources, centralize and improve communications and secure key data in case of outages • Developed robust database that allowed optimization of donor data, tracking of fundraising efforts and program services, and necessary reporting to comply with industry guidelines • Launched and managed interactive website to aid in educating public and informing potential recipients of program’s services and mission for greater reach • Html was actively used to edit/build web pages, hyperlink internal and external references, and display supporting imagery/video Show less



Anheuser-Busch

• United States
• Food and Beverage Services
• 700 & Above Employee

• Broadcast Traffic Coordinator

  • Feb 1986 - Jun 2001

  Greater St. Louis Area • Coordinated and transmitted media to local, national and international television and radio stations by planning, organizing, activating and controlling day-to-day process of transmitting scripts and commercial materials to appropriate media outlet • Worked closely with internal/external disciplines to execute strategic marketing plans and ensure compliance with SAG guidelines • Negotiated placement of paid commercials and makegoods • Pioneered digital broadcast trafficking system to… Show more • Coordinated and transmitted media to local, national and international television and radio stations by planning, organizing, activating and controlling day-to-day process of transmitting scripts and commercial materials to appropriate media outlet • Worked closely with internal/external disciplines to execute strategic marketing plans and ensure compliance with SAG guidelines • Negotiated placement of paid commercials and makegoods • Pioneered digital broadcast trafficking system to effectively manage and distribute >$100MM commercial inventory to media outlets nationwide and secure greater market share Show less