MeLinda Horrell

Digital Marketing Manager at Finney Injury Law
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Contact Information
us****@****om
(386) 825-5501
Location
St Louis, Missouri, United States, US

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Katelyn Doughty

I had the pleasure of working with Melinda while she was the Student Services Advisor at Anthem College. She is hands down one of the most dedicated people I've had the pleasure of working with. I cannot count the number of times I saw Melinda balance her own work load with taking on extra responsibilities and stopping to take the time when a student or colleague had a problem she could help with. She genuinely cares to be there for people and promote the success of her team.

Heidi Wind, EMBA

I had the pleasure of working with MeLinda over the years and I can tell you she is focused and truly understands "helping" people. She is creative and has an ability to reach out and serve. I know that MeLinda is an outstanding individual who will be a true asset to any organization.

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Credentials

  • Google Ads 360 Certification
    Google Digital Academy (Skillshop)
    Nov, 2021
    - Nov, 2024
  • Google Ads App Certification
    Google Digital Academy (Skillshop)
    Nov, 2021
    - Nov, 2024
  • Google Ads Video Certification
    Google Digital Academy (Skillshop)
    Oct, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Jul, 2022
    - Nov, 2024
  • Google Ads Measurement Certification
    Google Digital Academy (Skillshop)
    Oct, 2021
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Aug, 2021
    - Nov, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Jul, 2021
    - Nov, 2024
  • Google Ads Shopping Certification
    Google Digital Academy (Skillshop)
    Mar, 2021
    - Nov, 2024

Experience

    • United States
    • Law Practice
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Nov 2019 - Present

    • United States
    • Restaurants
    • 700 & Above Employee
    • Marketing Director
      • Jan 2017 - Nov 2019

      Create marketing plans based on market research to increase brand awareness with the local community, businesses, and schools.Seek opportunities to increase sales through catering and additional distribution point (ADP) sites.Manage all social media sites.Work with local community services including YMCA, Chamber of Commerce and Community center on co-sponsored events and fundraising. Partner with schools to find ways to utilize Chick-fil-A food and resources for fundraising and student achievement programs. Show less

    • Marketing Director
      • Jun 2014 - Jan 2017

      Independently responsible for the development and management of all marketing objectivesDevelop focused quarterly marketing plans, promotions and events to create brand awareness and serve the needs of the community Develop partnerships with community leaders, business, schools and non-profits Track, analyze and report on all in restaurant promotions, events, fundraisers and social media impact Write email blast, text alerts, social media post to support marketing objectives Monitor all social media pages including Facebook, Twitter and InstagramFulfill and track all donation requestImplement fundraising programs supporting the community's needsCommunicate scheduling needs for events and promotions objectives to management teamOversee all monthly and yearly in restaurant eventsResearch and follow industry trends Show less

    • Career Services Coordinator
      • May 2013 - Jun 2014

      Supervise department’s productivity and outcomes exceeding placement standards by 20% Solely manage the employment needs of 200+ students and 1200+ alumni Develops, sustains and nurtures relationships with industry specific employers Provides development training to students/graduates including resume and cover letter writing, interviewing, employment research, maintaining professional relationships, networking Created on campus learning activities assisting students/graduates in the following areas: computer technology training, job seeking, resume writing, interviewing skill, social media management and networking Plan, organize, and facilitate two career fairs and resource fairs yearly, quarterly advisory board meetings, yearly graduation ceremony and daily campus activities Maintains appropriate and accurate placement records in accordance to ACCSC standards Provides timely and accurate reports in accordance with college, state, federal, and ACCSC standards. Developed and runs and campus Student Resource Committee Manages campus social media communications on Facebook Utilizes Facebook and LinkedIn to communicate employment opportunities and showcase student/alumni talent to employers Show less

    • Retention Specialist / Registrar
      • Oct 2012 - May 2013

      Guide all online/ground campus students on educational direction, professionalism and life skills Provide academic counseling to online and ground students including, SAP advisement and academic recovery planning Developed and execute the C-Star Online Development Program educating students in the following: overcoming obstacles, online library research, technology training, resume writing, job searching and professional development Maintain all student academic records meeting accreditation and industry standards Develop student’s academic schedules Maintained campus social media communication for campus Facebook page Show less

    • United States
    • Education Administration Programs
    • 300 - 400 Employee
    • Student Retention Specialist
      • May 2012 - Oct 2012

      Developed procedures for all campus retention activities Served as a student advocate and participated in efforts that directly or indirectly promoted the individual student’s scholastic achievement and academic progress Monitored students’ attendance, developed methods for tracking retention, collected, compiled, analyzed and evaluated retention data Maintained weekly retention records by course and instructor and submitted those records on a weekly basis to appropriate campus level personnel and corporate academic officers Worked with students on issues that prevent program completion and provided personal attention in guiding students to the resolution of concerns Tracked dropped students and implemented plans for recruiting students for program re-entry and completion counseling Works hand in hand with the Career Services Coordinator to assist students towards job preparedness Show less

    • United States
    • Education Administration Programs
    • 200 - 300 Employee
    • Student Services Advisor
      • Jun 2009 - Apr 2012

      Provided support and guidance to 100% of a diverse group of "non-traditional" students. Retained students by building trusted relationships, identify student challenges and assisting students in finding alternatives to leaving school.Advocate for and work closely with all campus departments to ensure students' success Prepare and present all manager reports in accordance to company and ABHES specifications Developed relationships with non-profit organizations and state agencies Execute all on campus student activates, two graduation ceremonies and resource fairs yearly for 200+ students. Show less

    • Admissions Representative
      • Nov 2008 - Jun 2009

      Responsible for generating personal developed leads, taking incoming telephone inquiries, setting appointments, interviewing, and motivating prospective students to invest in their education.Assisted prospective students in choosing a degree program that is best suited to their interest and skills

    • Tour Guide
      • Jul 2008 - Nov 2008

      Provided guided tours of brewing facility and company grounds while engaging the public with the companies history and brewing process throughout their visit Provided guided tours of brewing facility and company grounds while engaging the public with the companies history and brewing process throughout their visit

    • Restaurants
    • 700 & Above Employee
    • Bartender/Server, Community Relations Specialist
      • Aug 2000 - Jul 2008

      Promoted awareness and enthusiasm of corporate giving throughout surrounding community Secured fundraising partnerships with non-profit organizations, school districts and civic organization Enlisted and managed all fundraising event volunteers including writing the schedule, relaying information between management and volunteers, assigning duties, training and support Promoted awareness and enthusiasm of corporate giving throughout surrounding community Secured fundraising partnerships with non-profit organizations, school districts and civic organization Enlisted and managed all fundraising event volunteers including writing the schedule, relaying information between management and volunteers, assigning duties, training and support

    • Public Relations Intern, Development
      • Jan 2008 - Jun 2008

      Produced collateral materials for fundraisers including press releases, newsletter interviews and articles, special event posters and committee e-news updates Assisted the Development Coordinator in the preparation and execution of the "Girl's Just Wanna Have Fun!" raising over $60,000 Aided the Volunteer Coordinator in the recruitment, enrollment, organization and direction of fundraiser volunteers Produced collateral materials for fundraisers including press releases, newsletter interviews and articles, special event posters and committee e-news updates Assisted the Development Coordinator in the preparation and execution of the "Girl's Just Wanna Have Fun!" raising over $60,000 Aided the Volunteer Coordinator in the recruitment, enrollment, organization and direction of fundraiser volunteers

Education

  • Webster University
    Bachelor of Science (B.S.), Public Relations
    2006 - 2008

Community

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