Senior Director - Merchandising & Planning at Shinesty

• Feb 2023 - Present

Director of Merchandising & Planning (multi-channel)

• Jun 2021 - Feb 2023

• Subscription assortment ownership and inventory management• Utilize Agile methodology in team workload planning to increase efficiency and ensure backlogs are getting reviewed• Amazon channel owner while CMO was on paternity leave. Given continuation of responsibility post CMO return due to high performance. Report to CMO on Amazon strategies for paid, promotions, deals, and launch pipeline.• Maintain Amazon inventory performance index and sell through on FBA products

Director of Merchandising, Planning, and Logistics

• Jan 2020 - Jun 2021

• Project manage all product launches and ensure all needs are communicated and executed with cross-functional teams•Partner with digital product to improve AOV and conversion rates, page success, and homepage performance•Leader of A/B price testing and analysis across all categories to improve margin•Owner of Amazon channel strategy and ensure inventory levels allowed us to chase demand without overstocking through DOS goals• Ownership of assortment across all product categories for DTC line, including subscription business• Manage a team that handles all bottom-up forecasting, merchandising, and front-end logistics• Ensure all product arrives on time and find root causes of delays with courier and factories• Oversee rolling 12-15 month demand and production forecasts to utilize in budgeting process• Improve and maintain inventory turn, days of supply, and product margin• Placement of all purchase orders for inline product on time in order for most efficient shipment method• Full product life cycle management of all product types• Work with leadership on licensed product strategies including NCAA, NFLPA, NFL, beer brands, and others.• Partner with digital product team to implement changes on the website to increase efficiency, AOV, conversion, and clicks• Dictate catalog needs, priority, and exposure for products•Introduce and maintain S&OP inspired process with planning team members•Lead merchandising team in assortment analysis, line decisions, and category growth•Team manages subscription technology and consults on user experience and inventory strategy to ensure customers have positive experiences, increase LTV, and to reduce churn Show less

Director of Forecasting and Inventory Planning

• Feb 2019 - Jan 2020

• Led merchandising team as necessary when CEO needed assistance• Own entire process from product need origination through purchase order exit-factory confirmation.• Summarize and present forecast changes to the leadership team along with risk analysis and action items in order to create consensus plan• Build rolling production plans to communicate capacity needs to vendors• Coach, mentor, and train the planning team• Approve purchase orders to ensure inventory is available as needed for launch dates of new products and replenishment of carryovers• Maintain healthy inventory levels and days of supply for all product types • Build, manage, and continually improve planning processes created from scratch• Align demand forecast and production needs with the financial plan• Perform gap analysis and determine strategies to bridge differences• Effectively identify, utilize, and present data in a way that facilitates evidence-based decision making around risk and opportunity to the business Show less

Manager of Merchandise Inventory Planning

• May 2018 - Feb 2019

• Implemented a monthly demand planning process• Improved visibility to inventory levels through Netsuite reporting and efficiency ratios• Managed the subscription business and the entire underwear product lifecycle• Leveraged cohort analysis and retention curves to determine buying patterns and behaviors of subscription customers• Travelled to China to work with suppliers and assisted with negotiations to reduce cost and improve quality• Attended trade shows to gain understanding of future trends and opportunities for new ways to source products Show less

Manager of Sales Planning and Forecasting

• Nov 2017 - May 2018

• In charge of high-level planning of outlet store performance • Worked closely with IT to improve data reliability and reporting • Tested updates to our data warehouse and data validity using Panaya • Gained experience in SAP and SAS • Managed weekly and monthly sales and traffic reporting to field management • Provided inputs to Finance for reporting to leadership • Used SAS to help drive capacity needs • Analyzed payroll for all outlet stores and provided recommendations for hours based on different metrics Show less

Forecast Analyst - Western Specialty

• Nov 2016 - Nov 2017

• Create demand and shipment forecast for contracted and non-contracted accounts. • Responsible for building the style/color forecast leveraging various forms of trend analysis and Logility forecasting software.• Collaborate, maintain cross-functional communication, and build relationships with all teams involved in supporting the forecast.• Strengthen S&OP process by developing and maintaining 12-18 month rolling forecast.• Track contract balances, service issues, and risk to the forecast.• Work on a DTC team to build a metrics dashboard report to be sent on a weekly basis to leadership.• Build a DTC case study and financial analysis of brick and mortar stores that compares current technology costs with costs of migrating to a mobile infrastructure.• Work closely with planning managers to improve inventory levels.• Present demand and shipment forecast changes to cross functional teams monthly. Show less

Forecast Analyst - Mass

• May 2015 - Nov 2016

• Responsible for development of the demand & shipment forecast, both top down and bottom up, utilizing sell-thru's, statistical trends and other data that could affect the business.• Strengthen S&OP process by developing and maintaining a 12-18 month rolling forecast.• Complete reconciliation of demand forecast.• Collaborate and maintain communication with all teams involved in supporting the forecast.

Supply Chain - Sales & Operations Planning Analyst

• Jan 2015 - May 2015

• Created a Year End Summary report that shows company performance• Assisted in the update of Internal Audit S&OP requirements used to determine process maturity• Surveyed key personnel at Brands to determine improvement opportunities for the S&OP process

Supply Chain - Sales & Operations Planning Intern

• May 2014 - Jan 2015

• Point of contact for S&OP at global headquarters for all Regions and Brands• Collaborate with departments to create a shared vision and to align tactical plans• Partner with Internal Audit to determine SKU Optimization opportunities• Developed two company-wide training manuals on S&OP • Extract financial data from MPC to create an monthly Executive Summary report • Present at monthly Executive S&OP meetings with Brands and Coalitions• Planned a DTC S&OP Meetup to align the DTC and wholesale process & delivered a presentation on inventory from the retail perspective • Attended Kipling’s Global Demand/Supply Meet Up Show less

Full-Time Visual Merchandising Associate

• Jul 2013 - May 2014

• Raleigh store received The North Face 2013 Retail Store of the Year Award• Chosen to be a mentor for seasonal hires• In charge of completing floor and window changes to corporate standards• Apply visual directives to fit store’s needs and to increase sales through visual marketing of new product technology• Balance customer service and sales with visual responsibilities

Seasonal Sales Supervisor / Visual Merchandiser

• Nov 2013 - Jan 2014

• Coach associates to reach monthly sales goals and to improve store results• Manage store when scheduled to be primary closer and empowered to make decisions and handle customer issues

Administrative Assistant

• May 2013 - May 2014

• Organize office supplies and handle outgoing shipments • Create spreadsheets of inventory and locations using Microsoft Excel • Help order inventory and designs from companies who use fair trade and sustainable business practices in their materials and creation of the products • Organize office supplies and handle outgoing shipments • Create spreadsheets of inventory and locations using Microsoft Excel • Help order inventory and designs from companies who use fair trade and sustainable business practices in their materials and creation of the products

Selling Supervisor

• Sep 2012 - May 2013

• Our store was nominated the Best of Bauer award in 2012 for being one of the top stores in the entire company in sales and other key business drivers • Supervise 15 associates, delegate tasks, and handle customer concerns • Increase sales and conversion from last year by at least 15% each day. • Review and analyze reports daily and create a business plan to increase numbers • Coach associates on how to improve selling techniques • Forecast payroll, and determine areas of opportunity • Uncover customer's needs and increase UPT and ADS by engagement Show less

Summer Marketing Intern

• Jun 2011 - Aug 2011

• Created templates for website and touch tables located in the restaurant • Updated multiple forms of social media regularly to help drive the business (Twitter, Facebook, Meetup groups, and others) • Participated in conference calls with marketing firms and business partners • Created marketing strategies and wrote emails that were sent out to the entire database of over 10,000 customers • Organized and entered information into database • Promoted business by talking to people and passing out information at events on campuses and concerts. Show less