Melinda Clark

SVP/Team Lead, Client Success at Optimal
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Contact Information
us****@****om
(386) 825-5501
Location
Bentonville, Arkansas, United States, US

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5.0

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Katja Presnal

I had an opportunity to work with Melinda when I was one of Walmart's Elevenmoms and was impressed by her prompt and professional way of handling things. I would recommend her in any position involving marketing.

Linsey Knerl

Melinda is without a doubt one of the most genuine and friendly people I've ever worked with. She is as warm in person as she is when working with her virtually, and in times of stress, she maintains her composure and high-spirits. Equipped to deal with all kinds of personalities, I'd recommend Melinda for any task requiring flexibility and an appreciate of diverse situations.

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Experience

    • Azerbaijan
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • SVP/Team Lead, Client Success
      • Sep 2021 - Present

      • Own and manage the organization's client satisfaction score, increased client retention rates +52%, and growth goals • Lead the company's Client Success and Digital Strategy Team and develop/improve workflow efficiencies • Responsible for managing, quarterly forecasting and growth strategy for a portfolio of clients with over +$12MM in company revenue • Develop and report on growth strategies to Executive Leadership and Board Teams • Own and manage the organization's client satisfaction score, increased client retention rates +52%, and growth goals • Lead the company's Client Success and Digital Strategy Team and develop/improve workflow efficiencies • Responsible for managing, quarterly forecasting and growth strategy for a portfolio of clients with over +$12MM in company revenue • Develop and report on growth strategies to Executive Leadership and Board Teams

    • Senior Account Director
      • Aug 2020 - Sep 2021
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • VP, Retail Strategy
      • Jan 2020 - Aug 2020

      • Initiated new sales and marketing plans for product rollouts, including developing sales, distribution and media strategy which has grown the total business to date by +36% 👏 ACHIEVEMENTS: Published in Mass Market Retailers, P2Pi Learning Lab and Supplier Community • Initiated new sales and marketing plans for product rollouts, including developing sales, distribution and media strategy which has grown the total business to date by +36% 👏 ACHIEVEMENTS: Published in Mass Market Retailers, P2Pi Learning Lab and Supplier Community

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • EVP, Shopper Solutions
      • Aug 2019 - Jan 2020

      • Developed new business revenue stream and marketing plans for product roll-outs, including developing sales, distribution and media strategy • Developed new business revenue stream and marketing plans for product roll-outs, including developing sales, distribution and media strategy

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • SVP Strategic Partnerships
      • Sep 2016 - Aug 2019

      • Created, led and managed a team of 8 employees from sales to client management while overseeing total P&L • Increased customer satisfaction to 95% and repeat business through a relentless pursuit of client resolution and driving retail innovation • Grew revenue by 325% in 3 years by sales planning, flawless execution, and actionable insights • Created, led and managed a team of 8 employees from sales to client management while overseeing total P&L • Increased customer satisfaction to 95% and repeat business through a relentless pursuit of client resolution and driving retail innovation • Grew revenue by 325% in 3 years by sales planning, flawless execution, and actionable insights

    • North Macedonia
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Director
      • Apr 2015 - Sep 2016

      • Led strategic shopper marketing plan development, innovation and execution across Keurig Dr. Pepper Brand portfolio at Walmart 👏 ACHIEVEMENT: Won Effie award for "Me Time" campaign partnership with Meredith Corp • Led strategic shopper marketing plan development, innovation and execution across Keurig Dr. Pepper Brand portfolio at Walmart 👏 ACHIEVEMENT: Won Effie award for "Me Time" campaign partnership with Meredith Corp

    • Brazil
    • Advertising Services
    • 500 - 600 Employee
    • Group Director, Marketing Services
      • May 2012 - Apr 2015

      • Developed digital business models to meet client's unique business strategies as well as turnkey solutions• Partnered with Walmart to secure best in class marketing platforms leveraging digital targeting, optimization, and analytics• Provided forecasting and revenue reviews for Unilever on Walmart andClub Channels --Grew overall business +64% in 2014• Directed hiring, training and development for 14 direct reports

    • Account Supervisor
      • Nov 2010 - May 2012

      • Created and executed digital shopper marketing programs for multiple CPG accounts with go-to-market strategies by delivering innovation and custom content• Grew CPG business by +56% in 2 years

    • Senior Account Executive
      • Nov 2009 - Dec 2010

      • Built strong, strategic shopper marketing plans that encompass brand campaign to ensure holistic shopper solutions • Managed timelines, budgets and internal cross-functional agency staff to optimize agency and client efficiencies by +32% • Built strong, strategic shopper marketing plans that encompass brand campaign to ensure holistic shopper solutions • Managed timelines, budgets and internal cross-functional agency staff to optimize agency and client efficiencies by +32%

    • Senior Account Manager
      • Sep 2008 - Nov 2009

      • Created and managed Walmart Blogger and Influencer program •Cultivated and fostered relationships with key clients, vendors, and retailers yielding new revenue stream and +15% growth • Created and managed Walmart Blogger and Influencer program •Cultivated and fostered relationships with key clients, vendors, and retailers yielding new revenue stream and +15% growth

    • Account Supervisor
      • Jul 2007 - Sep 2008

      • Worked on-site with Walmart Stores Marketing Department acting as the liaison between agency and client • Directly collaborated with Walmart in developing Tab for major holiday marketing campaigns • Worked on-site with Walmart Stores Marketing Department acting as the liaison between agency and client • Directly collaborated with Walmart in developing Tab for major holiday marketing campaigns

    • Senior Account Executive
      • Jun 2004 - Jul 2007

      • Implemented and executed web based and on-air marketing plans • Responsible for growing client base and resolving service issues • Implemented and executed web based and on-air marketing plans • Responsible for growing client base and resolving service issues

    • Real Estate Publication Coordinator
      • 2002 - 2004

Education

  • Iowa State University
    Business
    1997 - 2001

Community

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