Melina Aristiadou
Chief Executive Officer & Partner at Uncle Unicorn- Claim this Profile
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English पूर्ण प्रोफ़ेशनल प्रवीणता
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Swedish देशी या द्विभाषी प्रवीणता
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German सीमित कार्य प्रवीणता
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Greek सीमित कार्य प्रवीणता
Topline Score
Bio
Claes Nevréus
I had the opportunity to work together with Melina at CP+B and Uncle Unicorn for 4,5 yrs. At first as an equal colleague but from autumn 2016 on she was my CEO. She had the somewhat ungreateful task of taking over a company with declining finances, but she did so with honor and made a turnaround in just a couple of years thanks to her empathetic leadership and her unwavering focus. I’ve been in the business for 30+ years but I don’t think I’ve ever met a person so dutiful and dedicated as Melina. Her intuition is impeccable and she is highly strategic oriented and excited to walk both clients and employees through the process with both firm and pragmatic leadership.
Martin Persson
Melina is a true team player and always takes time to listen and evaluate other peoples opinions and take their aspects in consideration before making decisions. An eye for details as well as the big picture and an ability to get people aligned. She´s always focused and straight forward which makes working with her very easy.
Claes Nevréus
I had the opportunity to work together with Melina at CP+B and Uncle Unicorn for 4,5 yrs. At first as an equal colleague but from autumn 2016 on she was my CEO. She had the somewhat ungreateful task of taking over a company with declining finances, but she did so with honor and made a turnaround in just a couple of years thanks to her empathetic leadership and her unwavering focus. I’ve been in the business for 30+ years but I don’t think I’ve ever met a person so dutiful and dedicated as Melina. Her intuition is impeccable and she is highly strategic oriented and excited to walk both clients and employees through the process with both firm and pragmatic leadership.
Martin Persson
Melina is a true team player and always takes time to listen and evaluate other peoples opinions and take their aspects in consideration before making decisions. An eye for details as well as the big picture and an ability to get people aligned. She´s always focused and straight forward which makes working with her very easy.
Claes Nevréus
I had the opportunity to work together with Melina at CP+B and Uncle Unicorn for 4,5 yrs. At first as an equal colleague but from autumn 2016 on she was my CEO. She had the somewhat ungreateful task of taking over a company with declining finances, but she did so with honor and made a turnaround in just a couple of years thanks to her empathetic leadership and her unwavering focus. I’ve been in the business for 30+ years but I don’t think I’ve ever met a person so dutiful and dedicated as Melina. Her intuition is impeccable and she is highly strategic oriented and excited to walk both clients and employees through the process with both firm and pragmatic leadership.
Martin Persson
Melina is a true team player and always takes time to listen and evaluate other peoples opinions and take their aspects in consideration before making decisions. An eye for details as well as the big picture and an ability to get people aligned. She´s always focused and straight forward which makes working with her very easy.
Claes Nevréus
I had the opportunity to work together with Melina at CP+B and Uncle Unicorn for 4,5 yrs. At first as an equal colleague but from autumn 2016 on she was my CEO. She had the somewhat ungreateful task of taking over a company with declining finances, but she did so with honor and made a turnaround in just a couple of years thanks to her empathetic leadership and her unwavering focus. I’ve been in the business for 30+ years but I don’t think I’ve ever met a person so dutiful and dedicated as Melina. Her intuition is impeccable and she is highly strategic oriented and excited to walk both clients and employees through the process with both firm and pragmatic leadership.
Martin Persson
Melina is a true team player and always takes time to listen and evaluate other peoples opinions and take their aspects in consideration before making decisions. An eye for details as well as the big picture and an ability to get people aligned. She´s always focused and straight forward which makes working with her very easy.
Experience
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Uncle Unicorn
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Sweden
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Advertising Services
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1 - 100 Employee
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Chief Executive Officer & Partner
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अग॰ 2017 - - वर्तमान
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CEO
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अग॰ 2016 - जुल॰ 2017
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Client Service Director
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नव॰ 2015 - जुल॰ 2016
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Sveriges Kommunikationsbyråer
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Sweden
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Non-profit Organizations
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1 - 100 Employee
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Board Member
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जून 2017 - - वर्तमान
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Continental
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Germany
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Motor Vehicle Manufacturing
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700 & Above Employee
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Marketing Manager
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जून 2015 - अक्तू॰ 2015
Overall responsibility of marketing and advertising in Sweden managing a team of 4 people. Working closely with the sales manager to optimize sales in the region. Member of the leadership team. This is at a consultant basis covering for a maternity leave until spring 2016. Overall responsibility of marketing and advertising in Sweden managing a team of 4 people. Working closely with the sales manager to optimize sales in the region. Member of the leadership team. This is at a consultant basis covering for a maternity leave until spring 2016.
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Shout Advertising
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Sweden
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Advertising Services
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1 - 100 Employee
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General Manager
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जन॰ 2014 - अप्रैल 2015
General Manager with full P&L responsibility and managing a team of 15 people. Focused on business development, strategies and sales plans. Besides my GM responsibilities I'm also account director for some key clients with strategic consulting, sales growth, communications plans and business development.
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Strategic Account Director
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जन॰ 2013 - दिस॰ 2013
Account director, helping clients to formulate marketing strategies, build brands and strong communication platforms and promotions. Leading strategic work streams for different clients and brands in B2B and B2C as well as new business development was my area of responsibility. My responsibilities also include business development for Shout Adverstising. Member of the leadership team.
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Burger King
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United States
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Restaurants
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700 & Above Employee
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Senior Marketing Manager Nordic & Holland
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जुल॰ 2007 - दिस॰ 2012
Overall responsibility for all sales and marketing in Nordics and Netherlands (in total 187 restaurants and 36 franchisees), including budget and sales results, marketing strategies, market analyses,brand planning, above and below the line advertising, media planning/buying, marketing calendar planning, product development, PR and crisis management and new market entries. I worked closely with franchisees to ensure buy in and alignment around the strategies and promotions as well as working cross functional with other departments to ensure a successful implementation of the strategies and activities. Member of the North West leadership team.
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Acting General Manager
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मार्च 2011 - सित॰ 2011
During 6 months before the new General Manager for the region arrived I was the acting General Manager with full responsibility for the total business in Nordics & Netherlands. During this period of time I continued to build the business and we reach our sales and EBITDA numbers.
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Burger King
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United States
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Restaurants
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700 & Above Employee
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Marketing Manager Nordic
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2003 - 2007
Overall responsibility for all marketing including budget and sales results in Sweden, Norway and Denmark. Lead a marketing team of four people. Member of the leadership team in Nordic.
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Brand Manager Nordic
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2002 - 2003
Responsible for all the above and below the line productions in Nordic, i.e. TV advertising productions, radio, print as well as promotional and sales material for the restaurants. Responsible for marketing budget.
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Education
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1998 - 1999
School of Business, Economics and Law at the University of Gothenburg
Master, Marketing -
1995 - 1998
University of Skövde
Bachelor, Marketing
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