Melina Thompson

Marketing Manager - Content and Design at Teneo Hospitality Group
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Contact Information
Location
Dallas-Fort Worth Metroplex, US
Languages
  • German Native or bilingual proficiency
  • English Full professional proficiency

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Experience

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Marketing Manager - Content and Design
      • Jan 2022 - Present

    • United States
    • Retail Motor Vehicles
    • 700 & Above Employee
    • Creative Marketing Coordinator
      • Jun 2016 - Dec 2021

      Digital Asset Management• Ensuring visual consistency and brand style across all digital channels• Managing OEM image assets as well as internal photography assets• Auditing digital assets to ensure compliance with brand standards• Management of creative projects to ensure project completion by the assigned deadline and according to quality standardsEmail Marketing• Creating and testing email marketing campaigns with Salesforce Marketing Cloud• Planning and execution of A/B Testing• Design and development of a triggered customer onboarding campaign• HTML editingGraphic Design• Layout and design of digital and print materials that convey a consistent brand image• Photo editing with Photoshop and Lightroom

    • Digital Marketing Coordinator
      • Jul 2014 - Jun 2016

      • Reporting to Marketing Director• Coordination and tracking of digital projects• Conduction of weekly project meeting to ensure meeting of deadlines • Execution of digital strategy in partnership with digital agency• Prioritizing of website development and enhancement roadmap • Timing, creating and testing of email marketing campaigns• Web content updates in CMS system

    • Blogger
      • Apr 2012 - Jan 2021

      • Working with Wordpress and basic HTML code• Email Marketing with Mailchimp • Photography and photo editing with Photoshop and Lightroom• Networking with other bloggers and lifestyle collectives • Working with Wordpress and basic HTML code• Email Marketing with Mailchimp • Photography and photo editing with Photoshop and Lightroom• Networking with other bloggers and lifestyle collectives

    • Germany
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Social Media Project Manager
      • Jan 2011 - Jul 2014

      • Overseeing project budgets and timings and delegating project responsibilities• Editorial planning: prioritizing of content, setting timings and deadlines, assigning content producers• Quality management: ensuring marketing campaigns adhere to CI/CD standards• Preparation of client meetings and presentations • Content Management and SEO • Overseeing project budgets and timings and delegating project responsibilities• Editorial planning: prioritizing of content, setting timings and deadlines, assigning content producers• Quality management: ensuring marketing campaigns adhere to CI/CD standards• Preparation of client meetings and presentations • Content Management and SEO

    • Technology, Information and Internet
    • International Account Management - Intern
      • Jan 2010 - Sep 2010

      • Support of the international Lufthansa account at McCann Erickson• Quality management of print ads and ensuring adherence to the Lufthansa CI/CD standards • International correspondence with clients and partners • Competitor analysis and reporting • Support of the international Lufthansa account at McCann Erickson• Quality management of print ads and ensuring adherence to the Lufthansa CI/CD standards • International correspondence with clients and partners • Competitor analysis and reporting

    • Germany
    • Travel Arrangements
    • 1 - 100 Employee
    • Travel Planning - Intern
      • Feb 2006 - Sep 2006

      • Assistance of area managers in planning and handling of group tours, handling of customer complaints• International correspondence with service partners in the tourism industry• Cost calculation, compiling and analyzing of statistics • Assistance of area managers in planning and handling of group tours, handling of customer complaints• International correspondence with service partners in the tourism industry• Cost calculation, compiling and analyzing of statistics

Education

  • Edinburgh Napier University
    Bachelor of Arts, Business Administration with Tourism
    2008 - 2009
  • Saarland University of Applied Sciences
    Bachelor of Arts, International Tourism Management
    2006 - 2008

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