Melina Delgado Hidalgo
Digital Marketing Executive at WOW Workspaces- Claim this Profile
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Inglés Native or bilingual proficiency
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Español Native or bilingual proficiency
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Francés Limited working proficiency
Topline Score
Bio
Credentials
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Bachillerato Internacional: Math Studies, Business HL, Economics and English B HL (Colegio Americano de Guayaquil) – Enero 2015.
Bachillerato Internacional
Experience
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WOW Workspaces
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United Kingdom
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Leasing Non-residential Real Estate
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1 - 100 Employee
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Digital Marketing Executive
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Feb 2023 - Present
- Managed Google PPC, Paid Social, and SEO. - Monitored KPI targets through Google Analytics and Data Studio dashboards. - Oversaw the content strategy for websites and social media. - Controlled paid media budgets with a focus on KPI performance. - Drove leads through email marketing and CRM campaigns. - Managed Google PPC, Paid Social, and SEO. - Monitored KPI targets through Google Analytics and Data Studio dashboards. - Oversaw the content strategy for websites and social media. - Controlled paid media budgets with a focus on KPI performance. - Drove leads through email marketing and CRM campaigns.
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Category Manager Ecuador- Food, Health & Beauty- Disney Consumer Products
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Dec 2019 - Jan 2023
- Implemented key commercial initiatives through online and offline distribution channels. - Quantitative and qualitative analysis of the licensees performance in order to plan improvements aligned with local and regional strategies. - Continuous search of new business opportunities by identifying products, categories, segments and channel gaps in order to expand and optimize product portfolios. - Explore and negotiate with new and potential licensees and business partners to ensure the fulfillment of preset strategies and goals. Show less
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Bosch
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Germany
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Software Development
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700 & Above Employee
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Trade Marketing Analyst
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Aug 2018 - Dec 2019
- Analyzed the insights of the shopper and customer journey for the modern, traditional and digital distribution channels to create more effective strategies. - Managed the annual Trade Marketing budget. - Planned monthly promotions and incentives for the internal and external sales force. - Worked along with brand managers to design effective digital strategies across unexplored platforms. - Executed and measured performance of social media campaigns in line with ROI and KPI goals. - Analyzed fundamental KPls such as distribution, promotions, share of shelf and added visibility. Show less
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Colgate-Palmolive
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United States
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Manufacturing
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700 & Above Employee
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Direct Trade Trainee
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Feb 2018 - Jul 2018
- Fulfilled distribution, visibility and pricing objectives.- Updated and analyzed market share reports for key customers on a monthly basis.- Planned monthly promotions and activities.- Created new reports to analyze business data and how it compares to the competition.- Developed communication tools to ensure the corree! implementation of the 5P's at thePOS.
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Customer Marketing InStore Intern
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Aug 2017 - Feb 2018
-Prepared and executed campaigns at the POS, managing the distribution of POP material andcoordination with suppliers.-Managed the budget for home and oral care campaigns with focus on savings and efficiencies.-Coordinated incentive campaigns for POS promoters to improve the results of KPls.-Managed and analyzed share of shelf, competition activities and exhibitions.
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Kimberly-Clark
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United States
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Manufacturing
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700 & Above Employee
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Category Development Intern - Baby & Child Care
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Apr 2017 - Aug 2017
-Executed strategic planning to place the corree! product assortment in each retail environment. -Developed and regularly updated a performance tracking plan for launches that involved price index,distribution, sell-outs, sell-ins, merchandising and shelving. -Evaluated monthly sales versus goals per distribution channel. -Analyzed market share in relation to the segments or tiers of the product. -Executed strategic planning to place the corree! product assortment in each retail environment. -Developed and regularly updated a performance tracking plan for launches that involved price index,distribution, sell-outs, sell-ins, merchandising and shelving. -Evaluated monthly sales versus goals per distribution channel. -Analyzed market share in relation to the segments or tiers of the product.
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Education
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2023 - 2024
Northumbria University
Master's degree -
2015 - 2018
Universidad Casa Grande
Administración y Marketing Estratégico
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