Melike Akıllı
Junior Brand Associate at DyDo Drinco Turkey- Claim this Profile
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English Full professional proficiency
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Türkçe Native or bilingual proficiency
Topline Score
Bio
Credentials
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Erasmus+
Institut La SéniaApr, 2016- Nov, 2024 -
Dijital Pazarlama Uzmanlığı
İstanbul İşletme EnstitüsüFeb, 2021- Nov, 2024 -
Müşteri İlişkileri Yönetimi - CRM
İstanbul İşletme EnstitüsüJan, 2021- Nov, 2024 -
AB Metodolojisine Göre Proje Hazırlama Eğitimi
T.C. Dışişleri Bakanlığı Avrupa Birliği Başkanlığı
Experience
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DyDo Drinco Turkey
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Türkiye
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Food and Beverage Services
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100 - 200 Employee
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Junior Brand Associate
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Dec 2022 - Present
• Assisting and implementingmarketing, innovation and communication strategies and marketing plans for the area of responsibility to increase brand awareness,• Coordinating with the Marketing Manager to ensure consistency with the product line strategy,• Following the market dynamics and competition with research reports and prepares analyses based on research data. Develop recommendations and action plans accordingly,• Following the annual sales & marketing budgets,• Supporting product development activities and packaging design projects closely working with R&D, production and procurement teams,• Managing digital marketing (social media and digital campaigns),• Responsible for in-store communication and shopper communication of the campaigns, closely working with sales team,• Coordinating events, sampling activities, promotions and other BTL projects with agencies,• Responsible from developing efficient relations with agencies and related 3rd parties to deliver results,• Consumer and customer focus with a genuine curiosity, ability to uncover relevant insights and translate these into actionable plans Show less
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Marketing Intern
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Sep 2022 - Nov 2022
• Assisting brand communication strategies and marketingplans for the area of responsibility to increase brandmetric scores and sales figures,• Supporting inovation projects, product developmentactivities and packaging design projects closely workingwith R&D, finance, production and procurement teams• Supporting digital marketing (social media and digitalcampaigns) communications.• Assisting to coordinate events, promotions and othermarketing projects with agencies Show less
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Groupama Sigorta & Groupama Hayat A.Ş
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Türkiye
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Insurance
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100 - 200 Employee
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Marketing and Corporate Communications Intern
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Nov 2021 - Apr 2022
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earnado Dijital Pazarlama Çözümleri
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Türkiye
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Internet Publishing
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1 - 100 Employee
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Project Leader
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Jun 2021 - Mar 2022
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Digital Marketing Intern
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Apr 2021 - Jun 2021
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Fenerbahçe SK
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Türkiye
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Spectator Sports
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700 & Above Employee
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Assistant
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May 2018 - May 2018
Assisting with the organization of an exhibition. Assisting with the organization of an exhibition.
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Education
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Marmara Üniversitesi
Bachelor's degree, Business Administration and Management -
Uskudar Çağrıbey Anatolian High School