Account Director

• Mar 2022 - Present

Founder

• Sep 2018 - Present

Soul 2 Seven (www.soultoseven.com TR, www.soul2seven.com UK) • Designing the idea of the collections, deciding communication strategy of the brand and taking action steps for selling the in right online/offline sales point. • Following trends in jewelryand fashion world and matching with the brand design frame for the previous collections. • Forecasting the target market behaviour buying patterns from the reports and fit the communication strategy to it. • Researching about the influencer market due to the market and work with the best-fitted one if the brand budget allows. • Contacting with the sales clerks and taking daily sales reports from them. • Involving producting part when the jewelries are producing in the atelier and contacting with the masters at the studio for the timing of receiving goods. Show less

Visiting Lecturer

• Sep 2018 - Sep 2019

Customer Experience Management Customer Experience Management

Account Director

• Jun 2013 - Jul 2017

• Managing strategic initiatives and the definition of a global/local communication strategy and continuous optimization of communications within previously defined communication framework • Leading the brand team in the agency and manage all daily workflow and control them. • Analysing the brand communication idea and turn it to an efficient brief. • Doing coordination between creative team, strategy deparment and brand team. • Establish reliable and sustainable relations with the brands which are under my responsibility (Worked with 7 years long with Vakıfbank and 8 year long with P&G brands, 3 years long for LG) • Have a profession of TVC making process, highly detailed knowledge budgeting, serving and pre-producting processes. Film, animation and print production. (Approx. Contributing process of 60 TVC production) Coordinating and managing production budgets both for agency and brand benefit. • Supporting strategy department through providing brand ideas when creative briefs are to be formed. • Before/After research process feedback organization for the agency. Before: Attending target audience research process such as claim testing, brand awareness testing. After: Evolving campaign idea’s for the future campaign’s we would create. Show less

Brand Communication Coordinator

• Sep 2012 - Jun 2013

• Coordinating communication between company marketing department and agency. • Directing marketing budget and coordinating due to type of marketing costs. Coordinating yearly strategies for the brands. • Organizing creative briefs through the brand marketing strategy, share briefs with the agencies. • Analysing creative works and transform them into effective campaigns. • Briefing PR agency and reporting monthly PR activities to the marketing manager. • Coordinating communication between company marketing department and agency. • Directing marketing budget and coordinating due to type of marketing costs. Coordinating yearly strategies for the brands. • Organizing creative briefs through the brand marketing strategy, share briefs with the agencies. • Analysing creative works and transform them into effective campaigns. • Briefing PR agency and reporting monthly PR activities to the marketing manager.

Account Supervisor

• Aug 2006 - Sep 2012

• Developing and sustaining strong relationships with target media, contribute to designing and delivering media strategies, and seek media opportunities for clients. • Organizing relations between agency and brands, • Managing relations between the creative and brand team, • Presenting the creative work ideas to the agency clients, • Attending brand qualitative researchs for the brands we worked with and giving detailed reports to the agency about the creative idea’s results after the research. • Sending monthly agency fee details to finance department Show less