Melissa Freeman
Marketing Specialist at Revelation Software Concepts- Claim this Profile
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Bio
Experience
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Revelation Software Concepts
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Australia
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Specialist
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May 2023 - Present
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Bank First
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Australia
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Financial Services
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100 - 200 Employee
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Marketing Manager
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Jul 2018 - Jul 2022
• End-to-end campaign management, communication strategies, advertising, brand management and content development. • Oversight of the operations of Marketing and Communications team functions. • Appointed Acting Head of Marketing for 5-months, leading a team through a period of extreme change. • Acquisition and Retention campaign and communication strategy development, implementation and analysis. • Proud brand champion with strong brand management and development experience. • Media planning to improve brand awareness and lead generation. • Leader of high performing, customer centric teams. Show less
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Senior Marketing Coordinator
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Feb 2016 - Jun 2017
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CareSuper
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Australia
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Financial Services
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100 - 200 Employee
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Direct Marketing Specialist
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Jan 2012 - Feb 2016
• Developed integrated marketing campaigns, with strong results against objectives. • Comprehensive reporting on marketing activities including end-to-end campaign analysis and budgetary reports. • Led and managed relationships with a range of internal and external stakeholders, including creative agencies, web developers and mail houses. • Content development for a wide range of communications, campaigns and platforms. • Project management and support. • Developed integrated marketing campaigns, with strong results against objectives. • Comprehensive reporting on marketing activities including end-to-end campaign analysis and budgetary reports. • Led and managed relationships with a range of internal and external stakeholders, including creative agencies, web developers and mail houses. • Content development for a wide range of communications, campaigns and platforms. • Project management and support.
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Bank First
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Australia
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Financial Services
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100 - 200 Employee
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Marketing Coordinator
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Jun 2008 - Jan 2012
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Education
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Monash University
Bachelor of Psychology and Management/Marketing, Marketing -
ADMA IQ
Creative Leadership: Advanced Business, Organizational Leadership -
Association for data-driven marketing and advertising (ADMA)
ADMA Data-driven Advertising & Marketing Certificate, Marketing -
Monash University
Bachelor of Psychology, Management & Marketing, Marketing and Psychology -
Marketing Week Mini MBA with Mark Ritson
Mini MBA, Marketing