Melissa Casalena
Brand Identity Manager at GreekYearbook- Claim this Profile
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Bio
Leslie Eames
I had the pleasure of collaborating on many projects with Melissa, as well as being her desk neighbor. Mel always brings a big smile and lots of energy into any meeting. She is creative, a problem solver, a hard worker, and has relentless positivity. Highly recommend her!
Leslie Eames
I had the pleasure of collaborating on many projects with Melissa, as well as being her desk neighbor. Mel always brings a big smile and lots of energy into any meeting. She is creative, a problem solver, a hard worker, and has relentless positivity. Highly recommend her!
Leslie Eames
I had the pleasure of collaborating on many projects with Melissa, as well as being her desk neighbor. Mel always brings a big smile and lots of energy into any meeting. She is creative, a problem solver, a hard worker, and has relentless positivity. Highly recommend her!
Leslie Eames
I had the pleasure of collaborating on many projects with Melissa, as well as being her desk neighbor. Mel always brings a big smile and lots of energy into any meeting. She is creative, a problem solver, a hard worker, and has relentless positivity. Highly recommend her!
Experience
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GreekYearbook
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United States
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Photography
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1 - 100 Employee
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Brand Identity Manager
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May 2016 - Present
Responsible for the brand identity and visual presence of all customer touchpoints. Develop content, and execute designs for customer-facing marketing and communication; including website, marketing/sales emails, marketing kits/PDFs, ads, contracts, printed mailers, postcards, customer support content, and convention signage. Also, responsible for the curation and creation of all product imagery.Key results include: Email campaigns that generate over a million dollars in revenue per year. Ongoing website updates that generate hundreds of new leads per year.
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Freelance, self-employed
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Animation and Post-production
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1 - 100 Employee
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Graphic Designer
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Sep 2005 - Present
Freelance design business specializing in marketing and print - invitations/event packages, print promotions, e-blasts, web imagery, and branding packages. Recent work includes printed directory, e-blasts, flyers, and logo design for Premier Bride, MD. Freelance design business specializing in marketing and print - invitations/event packages, print promotions, e-blasts, web imagery, and branding packages. Recent work includes printed directory, e-blasts, flyers, and logo design for Premier Bride, MD.
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Nations Photo Lab
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United States
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Photography
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1 - 100 Employee
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Graphic Designer
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Aug 2015 - Aug 2016
-Create and design sale campaigns; including e-blasts, social media posts/ads, and website imagery.-Illustrate on-trend photo card templates for all events and occasions.-Design catalogs and print material for industry conventions.-Responsible for weekly e-newsletters for sister company, Artsy Couture.-Create resources for partnership programs that promote our brand.-Build and manage the website for our parent company, Millman Multimedia. -Create and design sale campaigns; including e-blasts, social media posts/ads, and website imagery.-Illustrate on-trend photo card templates for all events and occasions.-Design catalogs and print material for industry conventions.-Responsible for weekly e-newsletters for sister company, Artsy Couture.-Create resources for partnership programs that promote our brand.-Build and manage the website for our parent company, Millman Multimedia.
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Greek Streak
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United States
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Apparel & Fashion
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1 - 100 Employee
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Lead Designer
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Oct 2010 - Aug 2015
-Managed a team of designers in the creation and fulfillment of apparel orders for over 500 organizations nationwide.-Designed and managed marketing material, web graphics, and e-mail campaigns. -Responsible for the advancement of all accounts, print production, and logistics.-Created and maintained thousands of custom apparel illustrations for Greek Streak's website.-Maintained strong relationships with apparel distributors and screen printers to minimize product costs.-Promoted sales and generated new clients by representing Greek Streak at National Conventions.
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Baltimore City Public Schools
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United States
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Primary and Secondary Education
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700 & Above Employee
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Art Teacher
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Jun 2007 - Oct 2010
-Designed and conducted engaging assignments which taught students to creatively express themselves using art elements and design principles.-Successfully developed TWIGS preparation clubs, and a mural club, in order to expand students’ artistic experiences.-Planned and supervised field trips that focused on students’ artistic growth, critical thinking skills, and character development.-Promoted students’ success by submitting their artwork to various local and national art shows and contests.
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Rings Leighton, Ltd.
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United States
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Designer and Production Assistant
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Sep 2005 - Sep 2006
-Created innovative designs for newsletters, advertisements, brochures, annual reports, posters, and branding materials for clients including: Fannie Mae Foundation, PhRMA, Verizon Center, and Lupus Foundation of America.-Managed the company’s production schedule for all ongoing projects.-Produced competitive business proposals for upcoming and pending projects.-Conducted market research in order to expand the clientele and generate new business. -Created innovative designs for newsletters, advertisements, brochures, annual reports, posters, and branding materials for clients including: Fannie Mae Foundation, PhRMA, Verizon Center, and Lupus Foundation of America.-Managed the company’s production schedule for all ongoing projects.-Produced competitive business proposals for upcoming and pending projects.-Conducted market research in order to expand the clientele and generate new business.
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Education
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University of Maryland
BA, Fine Art -
The Maryland Institute College of Art