Melissa Leebove

Customer Success Manager at Omada Health
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us****@****om
(386) 825-5501
Location
Oakland, California, United States, US
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Lauren Friis

Melissa and I have been fortunate enough to have known each other for the past few years, while she was at Cliff Bar and again at Giving Assistant (Givva). I had the privilege of bringing Melissa in to head up all product marketing and strategic marketing initiatives as part of a new division within Giving Assistant. Melissa supported the launch of a new product offering, launched a new brand, and helped to develop the overall go-to-market strategy. Honestly, there isn’t anything she can’t do. Melissa delivers every project with superb details and operational excellence and critique. Her analytical and data-driven approach is highly valued, especially when she works so well cross-functionally. As having managed Melissa before, I couldn’t rave about her more. She is a joy to work with, a team player through and through, and has the BEST attitude ever. I recommend not only her skill-set and industry knowledge, but her achievement in reaching beyond the task at hand, to really deliver beyond expectations. I can’t wait to work with her again!

Caroline Sokol

I worked alongside Mel at Giving Assistant, where our team was tasked with launching an emerging product. Mel's contagious enthusiasm, curiosity and drive propelled our team to new marketing heights, with Mel owning our field marketing strategy. Always game for a challenge, and with humility and focus, Mel is at her best in a collaborative, creative setting. She is not only an expert in behind-the-scenes marketing, but she excels in client settings, armed with insightful questions and grasping complex ideas on the fly. Moreover, Mel's extensive business network and commitment to our success resulted in many valuable conversations with the leads she brought in. She is a trusted, loyal, dedicated teammate and a generally wonderful human. I'd jump at the chance to work with Mel again.

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Experience

  • Omada Health
    • United States
    • Hospitals and Health Care
    • 400 - 500 Employee
    • Customer Success Manager
      • Apr 2022 - Present

    • Brand Marketing & Project Manager
      • Jun 2021 - Apr 2022

  • Giving Assistant
    • United States
    • Consumer Services
    • 1 - 100 Employee
    • Strategic Partnerships Product Marketing Manager
      • Mar 2020 - Dec 2020
  • Self-employed
    • Real Estate
    • 1 - 100 Employee
    • Marketing and Events Contractor
      • Apr 2019 - Feb 2020
  • Lyft
    • Iran
    • Internet
    • 1 - 100 Employee
    • Regional Marketing Program Manager - West
      • Jul 2018 - Mar 2019

      Worked cross-functionally to develop scalable marketing programs and streamline processes that local marketing teams deployed as part of their regional marketing strategy. • Advocated for, liaised and provided strategic consultation to 10 local marketing teams in the West. • Synthesized key information and themes across markets to identify scalable marketing opportunities. • Partnered with and built strong relationships with local marketing and internal cross-functional teams to… Show more Worked cross-functionally to develop scalable marketing programs and streamline processes that local marketing teams deployed as part of their regional marketing strategy. • Advocated for, liaised and provided strategic consultation to 10 local marketing teams in the West. • Synthesized key information and themes across markets to identify scalable marketing opportunities. • Partnered with and built strong relationships with local marketing and internal cross-functional teams to develop and execute marketing programs that laddered up to brand/company key initiatives. • Proactively gained understanding of local market nuances and challenges to provide regionally relevant solutions and guidance. Show less Worked cross-functionally to develop scalable marketing programs and streamline processes that local marketing teams deployed as part of their regional marketing strategy. • Advocated for, liaised and provided strategic consultation to 10 local marketing teams in the West. • Synthesized key information and themes across markets to identify scalable marketing opportunities. • Partnered with and built strong relationships with local marketing and internal cross-functional teams to… Show more Worked cross-functionally to develop scalable marketing programs and streamline processes that local marketing teams deployed as part of their regional marketing strategy. • Advocated for, liaised and provided strategic consultation to 10 local marketing teams in the West. • Synthesized key information and themes across markets to identify scalable marketing opportunities. • Partnered with and built strong relationships with local marketing and internal cross-functional teams to develop and execute marketing programs that laddered up to brand/company key initiatives. • Proactively gained understanding of local market nuances and challenges to provide regionally relevant solutions and guidance. Show less

  • Clif Bar & Company
    • United States
    • Manufacturing
    • 500 - 600 Employee
    • Regional Marketing Manager
      • 2015 - 2018

      Built and executed regional marketing plans to align with national brand strategies, maximize opportunity for consumer engagement, and connect CLIF, LUNA and CLIF Kid brands to the Northern CA region in authentic and inspiring ways. • Worked cross-functionally to create and execute elevated, experiential activations for select lifestyle and sport events. • Strategically allocated and managed regional budget. • Led sponsorship negotiations to maximize exposure and… Show more Built and executed regional marketing plans to align with national brand strategies, maximize opportunity for consumer engagement, and connect CLIF, LUNA and CLIF Kid brands to the Northern CA region in authentic and inspiring ways. • Worked cross-functionally to create and execute elevated, experiential activations for select lifestyle and sport events. • Strategically allocated and managed regional budget. • Led sponsorship negotiations to maximize exposure and budget. • Continually drove opportunities to create new strategic partnerships and evolve existing event partnerships to amplify brand exposure on-site as well as through integrated marketing channels. • Supervised and mentored direct reports (Marketing Managers)

    • Field Marketing Manager
      • 2009 - 2015

    • Field Marketing Rep
      • 2007 - 2009

  • Backroads International
    • Trip Leader and Trip Specialist
      • 2002 - 2007

      Guided, translated and facilitated high-end bicycling, hiking and multi-sport active vacations primarily in Europe, with an emphasis in Italy. Additionally, researched and created new itineraries, including route design, hotel selection and logistics management. • Created and maintained vendor relationships. • Collaborated with co-leaders to anticipate and exceed the needs of guests, resolve logistical issues, and stay within budget on trips. • Consistently performed in the top 5%… Show more Guided, translated and facilitated high-end bicycling, hiking and multi-sport active vacations primarily in Europe, with an emphasis in Italy. Additionally, researched and created new itineraries, including route design, hotel selection and logistics management. • Created and maintained vendor relationships. • Collaborated with co-leaders to anticipate and exceed the needs of guests, resolve logistical issues, and stay within budget on trips. • Consistently performed in the top 5% of the world’s best Trip Leaders based on guest evaluations and additional responsibility taken on within the company. • Trained and mentored new Trip Leaders in the field. • Played a key role in hiring 100+ new Trip Leaders for the 2006 season. Show less Guided, translated and facilitated high-end bicycling, hiking and multi-sport active vacations primarily in Europe, with an emphasis in Italy. Additionally, researched and created new itineraries, including route design, hotel selection and logistics management. • Created and maintained vendor relationships. • Collaborated with co-leaders to anticipate and exceed the needs of guests, resolve logistical issues, and stay within budget on trips. • Consistently performed in the top 5%… Show more Guided, translated and facilitated high-end bicycling, hiking and multi-sport active vacations primarily in Europe, with an emphasis in Italy. Additionally, researched and created new itineraries, including route design, hotel selection and logistics management. • Created and maintained vendor relationships. • Collaborated with co-leaders to anticipate and exceed the needs of guests, resolve logistical issues, and stay within budget on trips. • Consistently performed in the top 5% of the world’s best Trip Leaders based on guest evaluations and additional responsibility taken on within the company. • Trained and mentored new Trip Leaders in the field. • Played a key role in hiring 100+ new Trip Leaders for the 2006 season. Show less

  • -
    • United States
    • Restaurants
    • 1 - 100 Employee
    • Freelance Advertising Agency Account Supervisor
      • 2001 - 2007

      Represented advertising agencies as direct client contact responsible primarily for building and maintaining agency/client relationships, as well as influencing creative development. Began to specialize in Outdoor/Lifestyle brands and transitioned to freelance in 2000 to combine my interest in the outdoor industry more directly by leading and designing cycling trips for Backroads Active Travel six months of the year. • Collaborated in strategic campaign messaging… Show more Represented advertising agencies as direct client contact responsible primarily for building and maintaining agency/client relationships, as well as influencing creative development. Began to specialize in Outdoor/Lifestyle brands and transitioned to freelance in 2000 to combine my interest in the outdoor industry more directly by leading and designing cycling trips for Backroads Active Travel six months of the year. • Collaborated in strategic campaign messaging development. • Initiated and managed creative process, execution, production and budget of national advertising campaigns (Print, TV, Radio, OOH, Integrated Digital and In-Store POP). • Supervised Account Managers and Coordinators. • Evaluated media plans and creative rotation. • Produced competitive advertising analysis reports. Freelance Account Supervisor for various advertising agencies in San Francisco: Venables Bell & Partners (PG&E Energy Efficiency Program) Foote Cone & Belding (Hilton Family of Hotels) Blazing Paradigm (The North Face) Kirshenbaum Bond & Partners (Cisco Online) J. Walter Thompson (Providian Bank Online ) Foote Cone & Belding (Seagate Technologies) Goldberg Moser O’Neill (Einstein & Noah’s Bagels) Show less Represented advertising agencies as direct client contact responsible primarily for building and maintaining agency/client relationships, as well as influencing creative development. Began to specialize in Outdoor/Lifestyle brands and transitioned to freelance in 2000 to combine my interest in the outdoor industry more directly by leading and designing cycling trips for Backroads Active Travel six months of the year. • Collaborated in strategic campaign messaging… Show more Represented advertising agencies as direct client contact responsible primarily for building and maintaining agency/client relationships, as well as influencing creative development. Began to specialize in Outdoor/Lifestyle brands and transitioned to freelance in 2000 to combine my interest in the outdoor industry more directly by leading and designing cycling trips for Backroads Active Travel six months of the year. • Collaborated in strategic campaign messaging development. • Initiated and managed creative process, execution, production and budget of national advertising campaigns (Print, TV, Radio, OOH, Integrated Digital and In-Store POP). • Supervised Account Managers and Coordinators. • Evaluated media plans and creative rotation. • Produced competitive advertising analysis reports. Freelance Account Supervisor for various advertising agencies in San Francisco: Venables Bell & Partners (PG&E Energy Efficiency Program) Foote Cone & Belding (Hilton Family of Hotels) Blazing Paradigm (The North Face) Kirshenbaum Bond & Partners (Cisco Online) J. Walter Thompson (Providian Bank Online ) Foote Cone & Belding (Seagate Technologies) Goldberg Moser O’Neill (Einstein & Noah’s Bagels) Show less

  • Cyclops Productions – San Francisco/New York)
    • Account Supervisor
      • 2000 - 2002

      SILVERTAB JEANS and JOCKEY UNDERWEAR ACCOUNT SUPERVISOR • Direct client contact responsible primarily for building and maintaining agency/client relationship. • Collaborated in strategic campaign messaging development. • Initiated and managed creative process, execution, production and budget of national advertising campaigns (Print, TV, Radio, Outdoor, Integrated Online, In-store Graphics and Packaging Design). • Supervised account managers and coordinators. • Evaluated… Show more SILVERTAB JEANS and JOCKEY UNDERWEAR ACCOUNT SUPERVISOR • Direct client contact responsible primarily for building and maintaining agency/client relationship. • Collaborated in strategic campaign messaging development. • Initiated and managed creative process, execution, production and budget of national advertising campaigns (Print, TV, Radio, Outdoor, Integrated Online, In-store Graphics and Packaging Design). • Supervised account managers and coordinators. • Evaluated media plans and creative ad rotations. • Produced competitive advertising analysis reports. Show less SILVERTAB JEANS and JOCKEY UNDERWEAR ACCOUNT SUPERVISOR • Direct client contact responsible primarily for building and maintaining agency/client relationship. • Collaborated in strategic campaign messaging development. • Initiated and managed creative process, execution, production and budget of national advertising campaigns (Print, TV, Radio, Outdoor, Integrated Online, In-store Graphics and Packaging Design). • Supervised account managers and coordinators. • Evaluated… Show more SILVERTAB JEANS and JOCKEY UNDERWEAR ACCOUNT SUPERVISOR • Direct client contact responsible primarily for building and maintaining agency/client relationship. • Collaborated in strategic campaign messaging development. • Initiated and managed creative process, execution, production and budget of national advertising campaigns (Print, TV, Radio, Outdoor, Integrated Online, In-store Graphics and Packaging Design). • Supervised account managers and coordinators. • Evaluated media plans and creative ad rotations. • Produced competitive advertising analysis reports. Show less

  • Blazing Paradigm
    • Account Supervisor
      • 1998 - 1999
  • Leagas Delaney
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Account Supervisor
      • 1996 - 1997

      ADIDAS AMERICA ACCOUNT EXECUTIVE ADIDAS AMERICA ACCOUNT EXECUTIVE

  • Wieden + Kennedy
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Executive
      • 1995 - 1996

      NIKE ACCOUNT EXECUTIVE • Represented advertising agencies as direct client contact responsible primarily for building and maintaining agency/client relationship. • Collaborated in strategic campaign messaging development. • Initiated and managed creative process, execution, production and budget of national advertising campaigns (Print, TV, Radio, Outdoor, Integrated Online, In-store Graphics and Packaging Design). • Supervised account managers and coordinators. •… Show more NIKE ACCOUNT EXECUTIVE • Represented advertising agencies as direct client contact responsible primarily for building and maintaining agency/client relationship. • Collaborated in strategic campaign messaging development. • Initiated and managed creative process, execution, production and budget of national advertising campaigns (Print, TV, Radio, Outdoor, Integrated Online, In-store Graphics and Packaging Design). • Supervised account managers and coordinators. • Evaluated media plans and creative ad rotations. • Produced competitive advertising analysis reports. Show less NIKE ACCOUNT EXECUTIVE • Represented advertising agencies as direct client contact responsible primarily for building and maintaining agency/client relationship. • Collaborated in strategic campaign messaging development. • Initiated and managed creative process, execution, production and budget of national advertising campaigns (Print, TV, Radio, Outdoor, Integrated Online, In-store Graphics and Packaging Design). • Supervised account managers and coordinators. •… Show more NIKE ACCOUNT EXECUTIVE • Represented advertising agencies as direct client contact responsible primarily for building and maintaining agency/client relationship. • Collaborated in strategic campaign messaging development. • Initiated and managed creative process, execution, production and budget of national advertising campaigns (Print, TV, Radio, Outdoor, Integrated Online, In-store Graphics and Packaging Design). • Supervised account managers and coordinators. • Evaluated media plans and creative ad rotations. • Produced competitive advertising analysis reports. Show less

Education

  • Brandman University, Part of the Chapman University System
    Master of Business Administration (M.B.A.), Marketing
    2012 - 2014
  • Michigan State University
    Advertising with a minor in Psychology

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