Experience

Initium Marketing LLC

• United States
• Advertising Services
• 1 - 100 Employee

• CEO & Principal Consultant

  • Oct 2019 - 4 years 3 months

  Austin, Texas Melanie started Initium to deliver top-notch talent to companies who need smart marketing that achieves both immediate impact and lasting effect. She orchestrates her efforts to ensure the value to her clients endures long after she and her team complete their work, and their in-house marketing team takes over.



Verosint

• United States
• Software Development
• 1 - 100 Employee

• Marketing Advisor

  • Dec 2022 - 1 year 1 month

  Austin, Texas Metropolitan Area Provide strategic marketing leadership while executing alongside the founding leadership team. - Established new company name, identity, and messaging, aligning marketing strategies to target online businesses combating account fraud. - Spearheaded corporate communications, demand generation programs, event strategies, and analyst relations. - Focused on building a strong brand presence through various marketing and communication channels.



Regatta Solutions Group

• United States
• IT Services and IT Consulting

• Marketing Advisor

  • Dec 2021 - 2 years 1 month

  As the Fractional CMO for Regatta, I played a pivotal role in transforming the company from a nascent stage with no marketing presence to a recognized leader in SailPoint project integration in North America. This journey culminated in a successful acquisition by ProofID, marking a significant milestone in the company’s growth trajectory. - Rebranded and repositioned the company, developing and implementing a comprehensive marketing strategy to highlight Regatta's industry strengths. -… Show more As the Fractional CMO for Regatta, I played a pivotal role in transforming the company from a nascent stage with no marketing presence to a recognized leader in SailPoint project integration in North America. This journey culminated in a successful acquisition by ProofID, marking a significant milestone in the company’s growth trajectory. - Rebranded and repositioned the company, developing and implementing a comprehensive marketing strategy to highlight Regatta's industry strengths. - Built a robust marketing foundation to significantly boost brand awareness and affinity. - Drove audience expansion and lead generation through targeted content, events, and digital marketing campaigns. - Revitalized brand identity with a new website, trade show booth, and marketing materials; launched company blog, newsletter, and customer council. - Created a range of educational content (infographics, ebooks, whitepapers, webinars, videos) to establish industry expertise. - Elevated executive visibility as industry thought leaders through targeted PR, articles, and webinars. Show less



Melanie Sommer Coaching

• Certified High Performance Coach

  • Jan 2022 - 2 years

  Dripping Springs, Texas, United States I am a firm believer in creating the life you desire at any age. We're never too old! High performance is about harmonizing dreams and reality without burnout or health issues. I know it's not luck but a blend of clarity, energy, courage, productivity, and influence that fuels the highest achievers. As a Certified High Performance Coach, I'm here to guide you through one-on-one or group coaching to take your life, career, and relationships to the next level.



Dripping Springs City Lifestyle

• Editorial Contributor & Marketing Consultant

  • Mar 2023 - 10 months

  Dripping Springs, Texas, United States



ReconaSense

• United States
• Security and Investigations
• 1 - 100 Employee

• VP of Marketing

  • Nov 2018 - Oct 2019

  Austin, Texas Area Rebranded and repositioned the company and its innovative AI-based access control platform in the physical security market and created a new category for risk-adaptive access control. In less than a year, she led the marketing transformation, established the thought leadership program, and generated demand through content, events and digital marketing. In just nine months, she was able to: • Generate a significant increase in new marketing leads • Launch an all new brand, website , trade… Show more Rebranded and repositioned the company and its innovative AI-based access control platform in the physical security market and created a new category for risk-adaptive access control. In less than a year, she led the marketing transformation, established the thought leadership program, and generated demand through content, events and digital marketing. In just nine months, she was able to: • Generate a significant increase in new marketing leads • Launch an all new brand, website , trade show booth, and product collateral • Launch the company blog and the quarterly enewsletter • Create a full set of content from infographics, ebooks, white papers, webinars, videos and product collateral • Establish our execs as thought leaders in the industry while increasing market visibility for the company through intense PR push with product and company announcements Show less



Smarter Security

• United States
• Security and Investigations
• 1 - 100 Employee

• VP of Marketing

  • Nov 2018 - Oct 2019

  Austin, Texas Area Increased visibility of the company in the entrance control market and drove demand for Fastlane turnstiles and the Door Detectives to support and grow revenue. In just 6 months, she launched a tremendous amount of work including: • A full brand refresh across digital and print assets as well as the trade show properties • Generate 2X marketing leads • Implement an automated lead management process and all-new nurture drip campaign • Transform the website for SEO and lead… Show more Increased visibility of the company in the entrance control market and drove demand for Fastlane turnstiles and the Door Detectives to support and grow revenue. In just 6 months, she launched a tremendous amount of work including: • A full brand refresh across digital and print assets as well as the trade show properties • Generate 2X marketing leads • Implement an automated lead management process and all-new nurture drip campaign • Transform the website for SEO and lead generation • Launch the company blog, quarterly newsletter and new series of videos on YouTube • Increase social media presence to generate visibility for regional sales reps Show less



RSA Security

• United States
• Computer and Network Security
• 700 & Above Employee

• Global Marketing Lead, Identity & Access Management

  • Oct 2016 - Jun 2018

  Austin, Texas Created and executed the marketing strategy globally for RSA SecurID Suite – the identity and access management portfolio. Drove campaign messaging, digital marketing and demand generation, thought leadership, and content marketing to increase market awareness, generate leads and retain customers. • Launched all-new global marketing campaign and overhauled messaging in less than 3 months • Developed compelling content and maintained a steady blog pace and social outreach • Drove… Show more Created and executed the marketing strategy globally for RSA SecurID Suite – the identity and access management portfolio. Drove campaign messaging, digital marketing and demand generation, thought leadership, and content marketing to increase market awareness, generate leads and retain customers. • Launched all-new global marketing campaign and overhauled messaging in less than 3 months • Developed compelling content and maintained a steady blog pace and social outreach • Drove significant revenue contribution by increasing lead volume, boosting search rankings and generating field and channel marketing playbooks quarterly Show less



Spanning Cloud Apps

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• VP of Marketing

  • Nov 2013 - Oct 2016

  Austin, Texas Transformed Spanning’s brand from an SMB, consumer-oriented SaaS solution provider to an enterprise cloud-to-cloud backup leader and participated in the acquisition of Spanning by EMC and again by Dell. Grew a strong partnership between sales and marketing resulting significant growth of marketing pipeline contribution quarter over quarter. • Established early and strong connections with key industry analysts and journalists resulting in greater awareness and visibility of Spanning in… Show more Transformed Spanning’s brand from an SMB, consumer-oriented SaaS solution provider to an enterprise cloud-to-cloud backup leader and participated in the acquisition of Spanning by EMC and again by Dell. Grew a strong partnership between sales and marketing resulting significant growth of marketing pipeline contribution quarter over quarter. • Established early and strong connections with key industry analysts and journalists resulting in greater awareness and visibility of Spanning in industry and trend conversations • Increased website traffic by 168%, SEO up by 38% and blog traffic up 535% in first year • Created compelling multi-channel digital marketing campaigns and content supporting key initiatives, partnerships, product launches and events Show less



SailPoint Technologies

• United States

• Director, Marketing Communications

  • Feb 2006 - Oct 2013

  Austin, Texas As the first marketing employee, led the brand and global marketing communication strategy including digital marketing, demand generation, in-person and online events, social media, lead nurturing, sales enablement, content, podcasts, and channel and partner marketing. Established and managed the market development team to improve the process for taking MQLs to qualified sales opportunities. • Drove awareness for a new category in the IT security space – Identity Governance – establishing… Show more As the first marketing employee, led the brand and global marketing communication strategy including digital marketing, demand generation, in-person and online events, social media, lead nurturing, sales enablement, content, podcasts, and channel and partner marketing. Established and managed the market development team to improve the process for taking MQLs to qualified sales opportunities. • Drove awareness for a new category in the IT security space – Identity Governance – establishing SailPoint as the market leader • Managed multiple agencies and internal resources to develop and execute targeted programs for maximum efficiency and effectiveness on a start-up budget • Successfully developed and launched Navigate, the company’s inaugural customer conference • Implemented the first CRM (Salesforce.com) and marketing automation (Marketo) platforms Show less



Sun Microsystems

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Sr. Manager, Marketing Strategy, Identity Management Group

  • Dec 2003 - Jan 2006

  Austin, Texas Area Directed outbound marketing for the post-acquisition identity management business unit with responsibility for go-to-market, partner marketing, online/e-marketing, promotional events, advertising, and public relations. • Launched all-new suite of software products leading the way for Sun Software to market differently and more effectively • Drove the executive thought leadership program for Identity Management including blogs, bylines, and platform development



Waveset Technologies

• United States
• Software Development

• Director, Marketing Communications

  • Sep 2000 - Dec 2003

  Austin, Texas Area Responsible for the overall marcom strategy and programs for the startup from Series A to acquisition by Sun Microsystems successfully establishing the company as a market-leader. • Established the company’s brand and created all marketing materials and messaging to launch the company in 2000 with flagship identity management product, Waveset Lighthouse • Implemented a successful “door-opener” campaign targeted at F500 CIOs with a 50% response rate and a 2500% ROI • Launched the… Show more Responsible for the overall marcom strategy and programs for the startup from Series A to acquisition by Sun Microsystems successfully establishing the company as a market-leader. • Established the company’s brand and created all marketing materials and messaging to launch the company in 2000 with flagship identity management product, Waveset Lighthouse • Implemented a successful “door-opener” campaign targeted at F500 CIOs with a 50% response rate and a 2500% ROI • Launched the website, implemented the marketing automation system and Salesforce.com Show less



Tivoli Systems

• United States
• Software Development
• 1 - 100 Employee

• Senior Manager, Worldwide Marcom Programs

  • Jul 1999 - Sep 2000

  Austin, Texas Area Led the corporate marketing programs for Tivoli directing a large team charged with designing worldwide integrated marcom plans to address multiple campaigns’ goals. • Launched multiple integrated campaigns to Tivoli’s worldwide marketing teams over a 4 month period including advertising, direct mail programs, live and online events, digital marketing, newsletters, a quarterly, paid-subscription publication, and more • Successfully overhauled and re-vamped the marcom process for… Show more Led the corporate marketing programs for Tivoli directing a large team charged with designing worldwide integrated marcom plans to address multiple campaigns’ goals. • Launched multiple integrated campaigns to Tivoli’s worldwide marketing teams over a 4 month period including advertising, direct mail programs, live and online events, digital marketing, newsletters, a quarterly, paid-subscription publication, and more • Successfully overhauled and re-vamped the marcom process for Tivoli’s worldwide marketing department. Developed and implemented a clearly-defined process for cross-functional team to work more effectively and efficiently Show less



SicolaMartin

• United States
• Advertising Services

• Account Supervisor

  • Nov 1995 - Jul 1999

  Austin, Texas Area Directed strategic planning and integrated marketing programs for Compaq, Motorola, and WRQ Software. Established and scaled account teams and led creative execution for collateral, advertising, direct marketing and digital media.



The Ross Agency

• United States
• Entertainment Providers
• 1 - 100 Employee

• Account Executive

  • Apr 1995 - Nov 1995

  Austin, Texas Area Business development, media buying and account management for local and national clients.



Clear Channel Communications

• United States
• Broadcast Media Production and Distribution

• Account Exec/New Business Development

  • Jan 1994 - Nov 1994

  Austin, Texas Area Sales for a local radio station, KHFI-FM.