Melanie M.
Digital Marketing Manager at Visit Greater Palm Springs- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Spanish Native or bilingual proficiency
-
English Native or bilingual proficiency
Topline Score
Bio
Vicki Higgins
It's rare to come across a standout talent like Melanie. Melanie expertly filled digital marketing role for Greater Palm Springs CVB. Her ability to handle multiple projects with enthusiasm and creativity produced exceptional results. No matter how much was on her to-do list, she always has a smile and go-getter attitude. Melanie earns my highest recommendation and would be an asset to any team.
Sarah Hahne
Melanie recently interned for the marketing team at the Palm Springs Bureau of Tourism. First off, she got along extremely well with everyone in the department and approached the internship with an eagerness to learn. Her willingness to take on any task, big or small, was helpful during our busiest time of year. She was a quick learner, writing press releases and media pitches with very little direction. It was a pleasure working with her and feel she really used a hands-on attitude to build her skill level and used her time wisely to develop a better understanding for marketing and public relations in the real world.
Vicki Higgins
It's rare to come across a standout talent like Melanie. Melanie expertly filled digital marketing role for Greater Palm Springs CVB. Her ability to handle multiple projects with enthusiasm and creativity produced exceptional results. No matter how much was on her to-do list, she always has a smile and go-getter attitude. Melanie earns my highest recommendation and would be an asset to any team.
Sarah Hahne
Melanie recently interned for the marketing team at the Palm Springs Bureau of Tourism. First off, she got along extremely well with everyone in the department and approached the internship with an eagerness to learn. Her willingness to take on any task, big or small, was helpful during our busiest time of year. She was a quick learner, writing press releases and media pitches with very little direction. It was a pleasure working with her and feel she really used a hands-on attitude to build her skill level and used her time wisely to develop a better understanding for marketing and public relations in the real world.
Vicki Higgins
It's rare to come across a standout talent like Melanie. Melanie expertly filled digital marketing role for Greater Palm Springs CVB. Her ability to handle multiple projects with enthusiasm and creativity produced exceptional results. No matter how much was on her to-do list, she always has a smile and go-getter attitude. Melanie earns my highest recommendation and would be an asset to any team.
Sarah Hahne
Melanie recently interned for the marketing team at the Palm Springs Bureau of Tourism. First off, she got along extremely well with everyone in the department and approached the internship with an eagerness to learn. Her willingness to take on any task, big or small, was helpful during our busiest time of year. She was a quick learner, writing press releases and media pitches with very little direction. It was a pleasure working with her and feel she really used a hands-on attitude to build her skill level and used her time wisely to develop a better understanding for marketing and public relations in the real world.
Vicki Higgins
It's rare to come across a standout talent like Melanie. Melanie expertly filled digital marketing role for Greater Palm Springs CVB. Her ability to handle multiple projects with enthusiasm and creativity produced exceptional results. No matter how much was on her to-do list, she always has a smile and go-getter attitude. Melanie earns my highest recommendation and would be an asset to any team.
Sarah Hahne
Melanie recently interned for the marketing team at the Palm Springs Bureau of Tourism. First off, she got along extremely well with everyone in the department and approached the internship with an eagerness to learn. Her willingness to take on any task, big or small, was helpful during our busiest time of year. She was a quick learner, writing press releases and media pitches with very little direction. It was a pleasure working with her and feel she really used a hands-on attitude to build her skill level and used her time wisely to develop a better understanding for marketing and public relations in the real world.
Credentials
-
Google Analytics Certification
SkillshopMar, 2023- Nov, 2024 -
Certified Simpleview CMS Mentor
SimpleviewApr, 2020- Nov, 2024
Experience
-
Visit Greater Palm Springs
-
United States
-
Travel Arrangements
-
1 - 100 Employee
-
Digital Marketing Manager
-
Jun 2022 - Present
-
-
-
Station Casinos
-
United States
-
Gambling Facilities and Casinos
-
700 & Above Employee
-
Assistant Director of Marketing
-
Feb 2022 - Jun 2022
Assistant Director of Marketing at Green Valley Ranch Resort Spa and Casino Assistant Director of Marketing at Green Valley Ranch Resort Spa and Casino
-
-
-
Morongo Casino Resort & Spa
-
United States
-
Gambling Facilities and Casinos
-
400 - 500 Employee
-
Digital Marketing Manager
-
May 2021 - Dec 2021
-
-
-
Visit Greater Palm Springs
-
United States
-
Travel Arrangements
-
1 - 100 Employee
-
Digital Marketing Specialist
-
Jul 2019 - May 2021
-
-
Digital Marketing Coordinator
-
Sep 2018 - Jun 2019
-
-
-
Agua Caliente Casinos
-
United States
-
Gambling Facilities and Casinos
-
400 - 500 Employee
-
Social Media Specialist
-
Apr 2018 - Sep 2018
• Developed a social media strategy through research, benchmarking, messaging and audience identification and executed across social channels.• Curated and published daily content that built engagement and potential conversions through organic posts.• Captured and analyzed the appropriate metrics and insights and applied the information as needed to enhance future engagements.• Collaborated with other departments to determine digital marketing needs as it pertained to Special Events, Food & Beverage, and overall casino experience.
-
-
Social Media Customer Service
-
Nov 2016 - Apr 2018
• Monitored Facebook, Twitter and other social media channels for both Agua Caliente Casino Resort Spa and Spa Resort Casino, responding to customer comments/questions to encourage a higher level of engagement.• Escalated customer comments/questions as needed, involving partners and upper management to head off crises.• Provided recommendations on approaches to improve engagement with audience.• Comfortable with risk management and with interfacing with legal, crisis and other issues.
-
-
-
U.S. Bank
-
United States
-
Banking
-
700 & Above Employee
-
Bank Teller
-
Apr 2015 - Oct 2016
-
-
-
The Palm Springs Bureau of Tourism
-
Palm Springs, California
-
Public Relations and Marketing Intern
-
Jan 2016 - Jun 2016
• Created and executed social media content, campaigns and strategies; including creating monthly reports for executives on goals and benchmarking. • Crafted various press releases and media alerts about news and events in Palm Springs that were distributed to relevant national long-lead publications, regional and local. • Developed and monitored benchmarks to measure return on investment using social media analytics, KPIs and dashboards. • Contributed to development and analysis for new business pitches. • Collaborated with Marketing Team to oversee a $200,000+ marketing budget, ensure brand cohesion and develop robust integrated marketing summer campaign “Sip. Splash. Repeat”
-
-
Education
-
2019 - 2020
California State University-San Bernardino
Master of Business Administration - MBA, Marketing -
2014 - 2016
California State University-San Bernardino
Bachelor of Arts in Business Administration, Marketing -
2011 - 2014
College of the Desert
Associate of Arts in Business, Economics
Community
