Melanie Bednall
Director of Partnerships at Demand Inc.- Claim this Profile
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Bio
Experience
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Demand Inc. ®
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United States
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Marketing Services
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1 - 100 Employee
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Director of Partnerships
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Sep 2022 - Present
Demand Inc. provides AI-enabled business development services for companies who are looking to sell their products/services in the U.S. and beyond. We specialize in prospecting and outreaching to a wide rage of ICPs (ideal customer profiles) utilizing an industry-leading approach with our research + copywriting AI (E.g., think ChatGPT at scale). We've booked 100k meetings and unlocked $6B+ in pipeline for clients which include 30+ professional sports teams, 100+ VCs, 200+ startups who… Show more Demand Inc. provides AI-enabled business development services for companies who are looking to sell their products/services in the U.S. and beyond. We specialize in prospecting and outreaching to a wide rage of ICPs (ideal customer profiles) utilizing an industry-leading approach with our research + copywriting AI (E.g., think ChatGPT at scale). We've booked 100k meetings and unlocked $6B+ in pipeline for clients which include 30+ professional sports teams, 100+ VCs, 200+ startups who are backed by Kleiner Perkins, GV, First Round Capital, Sequoia, Upfront, Accel, Greycroft, Revel, etc. Show less Demand Inc. provides AI-enabled business development services for companies who are looking to sell their products/services in the U.S. and beyond. We specialize in prospecting and outreaching to a wide rage of ICPs (ideal customer profiles) utilizing an industry-leading approach with our research + copywriting AI (E.g., think ChatGPT at scale). We've booked 100k meetings and unlocked $6B+ in pipeline for clients which include 30+ professional sports teams, 100+ VCs, 200+ startups who… Show more Demand Inc. provides AI-enabled business development services for companies who are looking to sell their products/services in the U.S. and beyond. We specialize in prospecting and outreaching to a wide rage of ICPs (ideal customer profiles) utilizing an industry-leading approach with our research + copywriting AI (E.g., think ChatGPT at scale). We've booked 100k meetings and unlocked $6B+ in pipeline for clients which include 30+ professional sports teams, 100+ VCs, 200+ startups who are backed by Kleiner Perkins, GV, First Round Capital, Sequoia, Upfront, Accel, Greycroft, Revel, etc. Show less
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Demand Sports ®
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United States
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Technology, Information and Media
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1 - 100 Employee
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Director of Partnerships
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Sep 2022 - Present
Accelerating revenue for 30+ professional sports teams accross the NFL, NBA, MLB, NHL, F1 & NASCAR. Accelerating revenue for 30+ professional sports teams accross the NFL, NBA, MLB, NHL, F1 & NASCAR.
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Lasso AI
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Research Services
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1 - 100 Employee
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Director of Partnerships
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Sep 2022 - Present
Lasso is a proprietary AI technology that has revolutionized the process of identifying decision-makers at any company. With state-of-the-art algorithms, Lasso can quickly analyze large amounts of data from various sources, including social media, business databases, and news articles, to determine the key individuals who hold decision-making positions in a particular organization. Lasso is a proprietary AI technology that has revolutionized the process of identifying decision-makers at any company. With state-of-the-art algorithms, Lasso can quickly analyze large amounts of data from various sources, including social media, business databases, and news articles, to determine the key individuals who hold decision-making positions in a particular organization.
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Visit California
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United States
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Travel Arrangements
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1 - 100 Employee
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Senior Marketing Manager
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Nov 2016 - Jul 2022
Gate 7 is a multi-award-winning marketing agency solely focussed on destination marketing. For over 12 years, we have been the agency in-market for Visit California in Australia and New Zealand. For the agency’s top client, I was responsible for the development and implementation of annual marketing plans, consumer and trade marketing campaigns, project plans and events. In this role I effectively used reliable marketing, campaign and financial information to employ strategic decision… Show more Gate 7 is a multi-award-winning marketing agency solely focussed on destination marketing. For over 12 years, we have been the agency in-market for Visit California in Australia and New Zealand. For the agency’s top client, I was responsible for the development and implementation of annual marketing plans, consumer and trade marketing campaigns, project plans and events. In this role I effectively used reliable marketing, campaign and financial information to employ strategic decision making and execution. In this role, I contributed to the development of overall marketing strategy and vision for the Australia and New Zealand markets including branding, public relations, trade, airline, online, travel agent training and consumer and trade events. Show less Gate 7 is a multi-award-winning marketing agency solely focussed on destination marketing. For over 12 years, we have been the agency in-market for Visit California in Australia and New Zealand. For the agency’s top client, I was responsible for the development and implementation of annual marketing plans, consumer and trade marketing campaigns, project plans and events. In this role I effectively used reliable marketing, campaign and financial information to employ strategic decision… Show more Gate 7 is a multi-award-winning marketing agency solely focussed on destination marketing. For over 12 years, we have been the agency in-market for Visit California in Australia and New Zealand. For the agency’s top client, I was responsible for the development and implementation of annual marketing plans, consumer and trade marketing campaigns, project plans and events. In this role I effectively used reliable marketing, campaign and financial information to employ strategic decision making and execution. In this role, I contributed to the development of overall marketing strategy and vision for the Australia and New Zealand markets including branding, public relations, trade, airline, online, travel agent training and consumer and trade events. Show less
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Gate 7
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Marketing Manager
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Nov 2011 - Nov 2016
Marketing Manager: San Francisco Travel, Las Vegas Convention & Visitors Authority, Greater Palm Springs CVB, Yosemite CVB, Huntington Beach CVB. Managed a portfolio of up to 5 clients, with varying levels of investment, scope of work and personalities. Provided marketing services, similar to those listed under my role with Visit California, but on a smaller scale. Key successes of Gate 7 tenure include: Drove YOY growth for California for every year… Show more Marketing Manager: San Francisco Travel, Las Vegas Convention & Visitors Authority, Greater Palm Springs CVB, Yosemite CVB, Huntington Beach CVB. Managed a portfolio of up to 5 clients, with varying levels of investment, scope of work and personalities. Provided marketing services, similar to those listed under my role with Visit California, but on a smaller scale. Key successes of Gate 7 tenure include: Drove YOY growth for California for every year (pre-pandemic) Most recent marketing campaign resulted in a 27% increase in room nights and 30% increase in airline ticket sales. Show less Marketing Manager: San Francisco Travel, Las Vegas Convention & Visitors Authority, Greater Palm Springs CVB, Yosemite CVB, Huntington Beach CVB. Managed a portfolio of up to 5 clients, with varying levels of investment, scope of work and personalities. Provided marketing services, similar to those listed under my role with Visit California, but on a smaller scale. Key successes of Gate 7 tenure include: Drove YOY growth for California for every year… Show more Marketing Manager: San Francisco Travel, Las Vegas Convention & Visitors Authority, Greater Palm Springs CVB, Yosemite CVB, Huntington Beach CVB. Managed a portfolio of up to 5 clients, with varying levels of investment, scope of work and personalities. Provided marketing services, similar to those listed under my role with Visit California, but on a smaller scale. Key successes of Gate 7 tenure include: Drove YOY growth for California for every year (pre-pandemic) Most recent marketing campaign resulted in a 27% increase in room nights and 30% increase in airline ticket sales. Show less
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Santa Monica Travel & Tourism
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United States
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Travel Arrangements
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1 - 100 Employee
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Coordinator, Sales & Services
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Jul 2009 - Oct 2011
The purpose of Santa Monica Travel & Tourism is to promote Santa Monica as a conference, business and leisure travel destination. I was a member of the sales and service team, acting as a marketing representative for local businesses and the community as a whole. Our vision is to ensure Santa Monica is recognized as the premier beach-city destination in the world. During my tenure, I provided general team support including, agency, client & partner management, implementation of marketing… Show more The purpose of Santa Monica Travel & Tourism is to promote Santa Monica as a conference, business and leisure travel destination. I was a member of the sales and service team, acting as a marketing representative for local businesses and the community as a whole. Our vision is to ensure Santa Monica is recognized as the premier beach-city destination in the world. During my tenure, I provided general team support including, agency, client & partner management, implementation of marketing concepts and plans, budget management, and sales activity. Show less The purpose of Santa Monica Travel & Tourism is to promote Santa Monica as a conference, business and leisure travel destination. I was a member of the sales and service team, acting as a marketing representative for local businesses and the community as a whole. Our vision is to ensure Santa Monica is recognized as the premier beach-city destination in the world. During my tenure, I provided general team support including, agency, client & partner management, implementation of marketing… Show more The purpose of Santa Monica Travel & Tourism is to promote Santa Monica as a conference, business and leisure travel destination. I was a member of the sales and service team, acting as a marketing representative for local businesses and the community as a whole. Our vision is to ensure Santa Monica is recognized as the premier beach-city destination in the world. During my tenure, I provided general team support including, agency, client & partner management, implementation of marketing concepts and plans, budget management, and sales activity. Show less
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Avila Lighthouse Suites
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Avila Beach, CA
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Events Sales Assistant
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Feb 2008 - Jun 2009
Supported the sales team with weddings and events for a boutique, 54 suite ocean front property in Avila Beach, California. Supported the sales team with weddings and events for a boutique, 54 suite ocean front property in Avila Beach, California.
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Education
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California Polytechnic State University-San Luis Obispo
Bachelor of Science, Tourism Marketing -
Burlingame High School