Melanie Arends

Communications & PR Manager a.i. at Atalmedial
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL
Languages
  • English Full professional proficiency
  • Spanish Professional working proficiency
  • Dutch Native or bilingual proficiency
  • French Limited working proficiency

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Credentials

  • Agile Scrum Foundation Marketing & Communicatie, Agile Consortium International
    -

Experience

    • Netherlands
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Communications & PR Manager a.i.
      • Jan 2023 - Present

    • Netherlands
    • Staffing and Recruiting
    • 700 & Above Employee
    • Interim Professional Communicatie
      • Jun 2008 - Present

    • Netherlands
    • Investment Management
    • Communications Lead Innovation Transformation a.i.
      • Apr 2021 - Feb 2022

    • EMEA Program Manager Internal Communications & Employee Engagement
      • Oct 2019 - Aug 2020

      Internal Communications, Corporate Social Responsibility (CSR), Employee Engagement. Internal Communications, Corporate Social Responsibility (CSR), Employee Engagement.

  • Cargill
    • Amsterdam Area, Netherlands
    • Change Communications Specialist EMEA a.i.
      • Jan 2018 - Aug 2019

      Development and deployment of a Change & communications approach for Europe, Middle East and Africa (EMEA), including. • A regional change & comms strategy while ensuring global consistency • Strategy positioning and communications both regionally and at country-level. • A strategic narrative • Storytelling training development and facilitation • Stakeholder management • A communications framework • Employee engagement programme • A learning & development programme • A programme portal • Deployment of communications tools, such as Town Halls, Yammer and online newsletters and articles Show less

    • Netherlands
    • Banking
    • 700 & Above Employee
    • Program Manager Communicatie Duurzaam Wonen a.i.
      • Jun 2017 - Nov 2017

      Internal Communications, internal branding and activation of employee engagement for BU Mortgages and the Mission 2030 (real estate sustainability). Internal Communications, internal branding and activation of employee engagement for BU Mortgages and the Mission 2030 (real estate sustainability).

    • Banking
    • 1 - 100 Employee
    • Senior Adviseur Corporate Communicatie a.i.
      • Nov 2016 - May 2017

    • Netherlands
    • Government Administration
    • 700 & Above Employee
    • Team lead interne communicatie a.i. divisie C-ICT
      • May 2016 - Oct 2016

      Design and implementation of a communications strategy, focus and enhancement of team cooperation aiming at the implementation the Information Management transition program. • Co-creation communications strategy C-ICT 2016-2019 • Tactical and operational break down of this strategy • Change communications plan for the ICT function including tools • Management coaching on leaderships’ communications • Stakeholder management Design and implementation of a communications strategy, focus and enhancement of team cooperation aiming at the implementation the Information Management transition program. • Co-creation communications strategy C-ICT 2016-2019 • Tactical and operational break down of this strategy • Change communications plan for the ICT function including tools • Management coaching on leaderships’ communications • Stakeholder management

  • ABN AMRO Corporate Banking
    • Amsterdam Area, Netherlands
    • Sr. Adviseur Interne Communicatie a.i. Products & Business Development
      • Jun 2015 - Mar 2016

      Internal- and project communications for Multi Payment Services. Multi Payment Services was a newly set up joint venture to offer an omni-channel payments program for SME’s. • Development and implementation strategic communications strategy • Employee engagement and internal branding • Definition key messages • Content management Internal- and project communications for Multi Payment Services. Multi Payment Services was a newly set up joint venture to offer an omni-channel payments program for SME’s. • Development and implementation strategic communications strategy • Employee engagement and internal branding • Definition key messages • Content management

    • Netherlands
    • Banking
    • 700 & Above Employee
    • Sr. Communications Manager a.i. Strategy & Communications Corporate Banking
      • Jan 2015 - Jun 2015

      Strategy & Communications is AAB’s key team to deliver all communications on ABN AMRO’s corporate strategy. Focus on internal and programme communications, including communications for IPO ABN AMRO. Strategy & Communications is AAB’s key team to deliver all communications on ABN AMRO’s corporate strategy. Focus on internal and programme communications, including communications for IPO ABN AMRO.

    • Netherlands
    • Banking
    • 700 & Above Employee
    • Communicatiemanager a.i. ServicING Employees
      • May 2014 - Jul 2014

    • Communications manager a.i. Connect &_Het Nieuwe Werken programme
      • Dec 2012 - Apr 2014

      The Connect& program introduced the New World of Working (NWW) for all ING employees. As member of the Design Team Connect& co- responsibility for the definition of the NWW partnering with, amongst others, the HR function, Facility Management and IT. • Strategic narrative• Internal branding Connect&• Ambassadors program• Advice on leadership communications• Cross media campaigns• Alignment other strategic ING programmes

    • Communicatiemanager a.i. Lending Services
      • Apr 2012 - Dec 2012

      Strategic internal communications and positioning of the Lending Services Operating Model (LOM) 2012 and the Lending Services strategy. • Strategy alignment various change initiatives• Writing and editing communications tools• Event management

    • Senior adviseur interne communicatie a.i. Payments & Cash Management
      • Apr 2010 - Jun 2012

    • Adviseur Corporate Communicatie & PR a.i.
      • Feb 2009 - Jan 2010

      Following the merger of Stork Panstervoertuigen and Rheinmetall Defence AG I managed a project to rebrand all internal and external communications and align those with Rheinmetall standards. Following the merger of Stork Panstervoertuigen and Rheinmetall Defence AG I managed a project to rebrand all internal and external communications and align those with Rheinmetall standards.

    • Netherlands
    • Government Administration
    • 700 & Above Employee
    • Adviseur klantcommunicatie a.i.
      • Jun 2008 - Nov 2008

      Following the integration of various entities, UWV’s client communications and all internal communications were aligned. I delivered: • A communications plan including tactics • Quality standards for client communication • Workshops • Coaching Following the integration of various entities, UWV’s client communications and all internal communications were aligned. I delivered: • A communications plan including tactics • Quality standards for client communication • Workshops • Coaching

    • Netherlands
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Communicatieadviseur a.i.
      • Oct 2007 - May 2008

    • Banking
    • 200 - 300 Employee
    • Marketingcommuncatie adviseur a.i.
      • Feb 2007 - Oct 2007

      Building and coordination of the integration of communications activities of Marketing, Communications and Internet Retail departments during merger ING-Postbank. • Change communications for Postbank employees • Development and integration key messaging on merger in all internal communications Building and coordination of the integration of communications activities of Marketing, Communications and Internet Retail departments during merger ING-Postbank. • Change communications for Postbank employees • Development and integration key messaging on merger in all internal communications

    • IT Services and IT Consulting
    • 700 & Above Employee
    • Communicatieadviseur a.i.
      • Jun 2006 - Jan 2007

      Interne communicatie rondom digitalisering print uitgaven Interne communicatie rondom digitalisering print uitgaven

    • Content Manager
      • 2003 - 2006

    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Consultant
      • 2001 - 2002

    • United Kingdom
    • Staffing and Recruiting
    • 700 & Above Employee
    • Consultant
      • 1998 - 2001

    • United States
    • Financial Services
    • 700 & Above Employee
    • Consultant
      • 1996 - 1998

    • Program Director
      • 1994 - 1996

Education

  • University of Amsterdam
    Propaedeutic exam Dutch Law, University of Amsterdam
    2003 - 2003
  • Universiteit van Amsterdam
    Master, Linguistics, Communications and Business Administration
    1987 - 1996
  • Stedelijk Gymnasium Haarlem
    1980 - 1987

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