Experience

eWavelength Digital Marketing

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• PR and Digital Marketing Consultant

  • May 2019 - Present

  To date, I have worked on the successful delivery of various website re-brands and launches in Abu Dhabi and Dubai. Major projects have included FLASH Entertainment, Yas Marina Circuit, sustainable energy company Smart Energy and ZOOM convenience stores. Project work has included the drafting of captivating marketing copy, client and web agency management and UX design. A particularly exciting highlight was working on Yas Marina Circuit's website re-launch, which included the delivery of over 400 pages in time for the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2019, the mobile app, as well as ticketing copy for 2020.



Q Communications

• Belgium
• Book and Periodical Publishing

• Account Executive

  • Sep 2018 - Nov 2018

  • Provided PR and digital communications support for a number of lifestyle and consumer-focused clients, including Grand Hyatt Abu Dhabi, Rosewood Abu Dhabi, Hakkasan Abu Dhabi, and Dickey’s Barbecue Pit. • Prepared written communications for an array of audiences, including press releases, website, and social media copy in consultation with clients and high-level management. • Managed client's social media channels, which included planning and creating visual content at regular photoshoots. • Managed PR for several local events, including US eatery Dickey’s Barbecue Pit’s first international venue in the UAE and Hakkasan Abu Dhabi’s new outdoor terrace, securing an attendance of almost 400 people combined, including top tier media and social media influencers, as well as substantial print and online coverage prior and post event. • Liaised with journalists and social media influencers on a regular basis, including top tier print/online publications and online platforms ranging from The National and Gulf News to Time Out Abu Dhabi and Simply Abu Dhabi to successfully secure coverage, feature and review opportunities.



Blue Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Feb 2017 - Jan 2018

  - Liaising with clients and the relevant trade journalists, via telephone and email on a daily basis - Drafting and proofing copy, including byline features, press releases, and online media content, including social media posts e.g. Twitter and LinkedIn. Drafting client newsroom website stories - Pitching for and securing feature and interview opportunities with key trade titles - Monitoring online and print media for relevant news, client coverage, and preparing media monitoring and coverage reports using tools such as CoverageBook and MailChimp - Creating targeted media lists and distributing press releases via MailChimp - Seeking speaker opportunities for clients at relevant conferences and events, and drafting and submitting successful award entries - Promoting client events - Securing and organising interviews, as well as preparing supporting media briefing documents - Attending client meetings & participating in conference calls, preparing meeting reports, and weekly, monthly and quarterly activity summaries - Successfully managing events, such as BLUE’s Panel Debate and Webinar “Ship oversupply and accelerating sustainable recycling” held in June 2017, London - Managing annual media advertising campaigns



Free2Learn and Holts Jewelry Academy (sister companies)

• Funding and Business Development Assistant

  • Jan 2016 - May 2016

  - Worked closely with the Chief Executive Officer and Commercial Director to identify and pursue funding opportunities that aligned with the company’s strategic objectives. - Prepared and successfully won a grant worth £16,000 under the Erasmus Program (Key Action 2: Cooperation for Innovation and Exchange for Innovation and Exchange of Good Practices) to establish a knowledge sharing program with two leading jewelry institutions in Germany and Italy. - Led Holts Jewelry Academy’s move to deliver higher-level learning opportunities for students via a BA Honors Degree in partnership with a leading London University. Liaised with relevant stakeholders of the University to seek formal validation of the intended degree. - Assisted with due diligence questionnaires and following up on expressions of interest.



Ministry of Foreign Affairs and Transport of the Republic of Seychelles

• Diplomat

  • Apr 2012 - Sep 2015

  Second Secretary in the International Relations Division, with a focus on Seychelles' bilateral relations with South East Asia, the Middle East, and the Pacific. Key responsibilities included cultivating and managing Seychelles' diplomatic relations with up to 30 foreign partners across mutually beneficial areas of cooperation. Daily tasks included preparing country briefs, speaking points, official letters, and speeches for high-level government officials, as well as assisting with the drafting of press releases. Key Highlights include: - A two-month attachment (2014) at Seychelles’ Mission to the United Nations in New York in preparation for its bid for the UN Security Council (2017-18), and representing Seychelles at relevant Plenaries and the UN General Assembly. - Preparing for and forming part of the Presidential delegation for the Tokyo International Conference on African Development (TICAD V, Japan, 2013) as well a State Visit to Vietnam (2013). - Forming part of the negotiation team for the groundbreaking offshore joint management treaty between Seychelles and Mauritius (2014). - Organizing the 1st Joint Committee Meeting between Seychelles and the Philippines (Victoria, 2013) and co-ordinating the 2nd Joint Committee Meeting with the Republic of Korea (Seoul, 2015). - Organizing a mock UN Security Council Debate on climate change for a Ministry Open Day for the public and media (2013). - The opportunity to act as Masters of Ceremonies during the visit of H.E. Prime Minister Narendra Modi, Prime Minister of India to Seychelles (2015), and the visit of H.E. President Tommy Remengesau to Seychelles (2015), as well as preparing for the visits.



Global Shapers Community, Victoria Hub

• Founding Member and Press Officer

  • Oct 2014 - Aug 2015

  The Victoria Hub is a member of the Global Shapers Community network under the World Economic Forum. It is an NGO focused on engaging with and giving voice to the Seychellois youth across various areas ranging from sustainable development and environment, to education and health. Responsibilities included drafting press releases, liaising with media, organizing activities and events, and approaching potential donors. Key Highlights: - Organizing a visit by youth to the local wind farm and an eco-friendly hotel, as part of“Sustainability Sunday” (June 2015). - Helping to organize a book drive for the local prison, with the aim of supporting its rehabilitation program (April 2015).



lowcostholidays

• Leisure, Travel & Tourism
• 1 - 100 Employee

• Copy Writer

  • 2009 - 2011

  - Wrote SEO optimized copy for the web-based travel company, which was still establishing itself at the time. - Wrote SEO optimized copy for the web-based travel company, which was still establishing itself at the time.