Event and Marketing Manager

• Jan 2021 - Present

Operations and Marketing Manager

• May 2020 - Dec 2020

Operations Manager

• Jun 2017 - Apr 2020

• Handled people, culture and performance matters including onboarding, performance reviews, training and education • Provided leadership and mentored cross-functional team members • Oversaw and managed systems and procedures to ensure a smooth and fluid movement of products – facilitated delivery including documentation and client relations • Served as a point of contact for vendors and manufacturers across Australia and Europe • Handled marketing of SWCo - implementing branding initiatives including - Emails, surveys, website updates, newsletters (Promotions and awareness)

Marketing Manager

• Feb 2006 - May 2017

Interpoint Events organises events for B2B in a diverse range of industries in Australia, New Zealand, Singapore, USA • Played a significant role in driving the marketing strategies for upto 24 events/year, leading a small team • Developed marketing strategies, including: planning and driving the execution of the plans to successful outcomes • Weaved the field marketing strategy with content, digital, client, and product marketing strategies for both inbound and lead pipeline generation • Coordinated all aspects of B2B events for multiple clients, including pre-planning, logistics, supplier management, on-site execution and post-event wrap-up • Governed the marketing and operational budget, ensured every dollar spent was recorded and controlled • Managed project plans and ensured communication with clients regarding updates, project milestones and deliverables • Planned and rolled out strategies aimed at acquiring customers and ensuring that the registration targets are consistently met • Measured the productivity and results of the marketing channels, customer segments and adjusted campaigns to promote the brand's visibility

Project Manager

• Aug 2005 - Jan 2006

Moved 1100 Wallaby supporters from Australia, for the Bledisloe Cup in Auckland, including flights, hotels and pre-match functions. • Ensured all tour bookings were handled quickly and effectively including payment and flights • Managed the complete scope of tour planning including planning/checking room, flight, match ticket and transfer allocation • Negotiated with vendors to obtain best prices for future tours Moved 1100 Wallaby supporters from Australia, for the Bledisloe Cup in Auckland, including flights, hotels and pre-match functions. • Ensured all tour bookings were handled quickly and effectively including payment and flights • Managed the complete scope of tour planning including planning/checking room, flight, match ticket and transfer allocation • Negotiated with vendors to obtain best prices for future tours

Marketing

• Aug 2001 - Jul 2005

Managing relationships and timelines with suppliers. Creating monthly promotions, POS material and related incentives;Managing consumer and trade advertising campaigns; Assist with new product development; Website maintenance and email marketing; Working within tight budgets and deadlines; Planning & coordinating every aspect of Hair Expo (trade show); Planning & organising business forums and conferences. Managing relationships and timelines with suppliers. Creating monthly promotions, POS material and related incentives;Managing consumer and trade advertising campaigns; Assist with new product development; Website maintenance and email marketing; Working within tight budgets and deadlines; Planning & coordinating every aspect of Hair Expo (trade show); Planning & organising business forums and conferences.

Marketing

• Dec 1993 - Apr 2001

New product development - including implementation to the branches and the market place; Translating (into Japanese) for Managing Director; Creating marketing collateral; Frequent travel interstate and internationally for Agents & Staff training; Interviewing and employment of staff, sub contract and full time; Managing AWB’s three Japan offices; Planning and controlling up to 10 weddings per day; Implementation & improvement of manuals and company standards. New product development - including implementation to the branches and the market place; Translating (into Japanese) for Managing Director; Creating marketing collateral; Frequent travel interstate and internationally for Agents & Staff training; Interviewing and employment of staff, sub contract and full time; Managing AWB’s three Japan offices; Planning and controlling up to 10 weddings per day; Implementation & improvement of manuals and company standards.