Experience

Filamento

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Financial Analyst

  • Jul 2023 - Present



Eastman

• United States
• Chemical Manufacturing
• 700 & Above Employee

• Digital Marketing Manager

  • Jan 2018 - Nov 2022

  - Initiate and Implementation of China distribution management system to manage the entire sales journey and improve the service efficiency and quality by thorough data analysis of account performance and consumer behaviors o Strategy set up and digital product infrastructure creation o Research with commercial, customers and supporting functions to generate detail request o Manage product design and development process o Change management for product launch o User recruiting and adoption - Strategic and execute growth strategies by way of new user acquisition and driving conversion to E-commerce channels - Identify new trends in digital marketing, evaluate new technologies and ensure the brand exposure in mobile marketing. Main Accomplishment o Establish China digital platforms and approaches from scratch to one o Drive Segment A accounts engagement through tailor made marketing insights dashboards o Set up SCRM at wechat to engage customers for brand loyalty and drive sales leads to retail dealers Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Digital Engagement Manager, China Digital Banking

  • Jul 2017 - Jan 2018

  - Overall management of the digital channels (online, mobile), covering customer experience, education and satisfaction. Champion the channels and plan training for front liners. - Build up life-cycle digital communication activities through entire customer journey and enhance marketing communication efficiency to customers. - Deliver quantitative analysis of digital opportunity. - Overall management of the digital channels (online, mobile), covering customer experience, education and satisfaction. Champion the channels and plan training for front liners. - Build up life-cycle digital communication activities through entire customer journey and enhance marketing communication efficiency to customers. - Deliver quantitative analysis of digital opportunity.



Texas Instruments

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Digital Marketing Manager, Asia Product Digital Marketing

  • Jun 2013 - Jul 2017

  - Expanding customer database by leveraging multiple tactics and tools including digital marketing and offline campaigns.- Identify product strategies in regional eBiz channels – e-Store; catalog disties; 3rd party online store & vertical media.- Partner with regional sales and WW BUs to develop standard process and campaigns to enable regional eBiz acceleration.- Continuously developing and managing digital assets to cover the entire customer journey in the real time.- Developing strategies on digital channels to drive qualified traffics to e-Store via paid media, social media, search engine, email marketing, etc. Show less

• Training Specialist, Asia Marketing Conmunication

  • Feb 2012 - Jun 2013

  - Work with WW training program manager to define local customer training strategy and plan.- Expanding customer database by leveraging multiple activities and tools including digital marketing and offline events.- Managing online training channels to improve customer online engagements



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Associate

  • Nov 2010 - Feb 2012

  Joined into Weber Shandwick in 2010. Has developed a good knowledge of content marketing with broad experience in various aspects, including topics generation, media relations, event management and research development. Main clients were including ExxonMobil Chemical and ExxonMobil PVL (Passenger Vehicle Lubricant). Joined into Weber Shandwick in 2010. Has developed a good knowledge of content marketing with broad experience in various aspects, including topics generation, media relations, event management and research development. Main clients were including ExxonMobil Chemical and ExxonMobil PVL (Passenger Vehicle Lubricant).



MSLGROUP China

• Public Relations and Communications Services
• 1 - 100 Employee

• Client Service Executive

  • Oct 2009 - Nov 2010

  Responsibilities are including account relation maintenance, press materials writing and editing, documentation and report writing, media relation establishment and maintenance, industry and competitor analysis and event implementation. Main clients were including Konica Minolta, Sony, Swarovski and Intertek. Responsibilities are including account relation maintenance, press materials writing and editing, documentation and report writing, media relation establishment and maintenance, industry and competitor analysis and event implementation. Main clients were including Konica Minolta, Sony, Swarovski and Intertek.