Melanie Pryde

Content Manager at Content Copywriting
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Contact Information
us****@****om
(386) 825-5501
Location
Perth, Western Australia, Australia, AU

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Joerg Schwarting

I very much enjoyed working with Melanie, not only was she a massive support in my first weeks at Flight Centre, but throughout, her positive can do attitude, her pro activeness to overcome objections, to reach higher and to make every day a positive and successful day, her guidance and advocacy have helped me and team-members to become a leader in the industry. I can recommend her on all levels!

Elise Webb

Melanie is one of the best communicators I know. She is considered, compassionate and clear. This is integral for her role as a trainer.

Marie Van Rensburg ( Caputi )

I have had the privallege of working with Melanie for 16 years as her colleague , leader and as her customer. Mel is an exceptional communicator , relationship builder, trainer & facilitator and mentor . Mel is highly skilled in the development of learning content and other HR areas. Mel goes above and beyond to meet deadlines and targets . She is reliable, trustworthy and enthusiastic . Mel is a huge asset to Flight Centre Travel Group and has been successful in any role she has taken on.

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Credentials

  • State Winner
    Australian Marketing Institute
    Oct, 2022
    - Nov, 2024
  • Launch Pad Copywriter Coaching Program
    The Copy Posse
    Apr, 2022
    - Nov, 2024
  • ICAgile Certified Professional - Agility in HR
    ICAgile
    Oct, 2021
    - Nov, 2024
  • Bikablo Fundamentals
    bikablo
    Sep, 2020
    - Nov, 2024
  • Certified Herrmann HBDI Practictioner
    Herrmann
    Mar, 2018
    - Nov, 2024
  • Certificate IV in Training & Assessment
    Brisbane, QLD
  • Certified DiSC Behavioural Trainer & Analyst
    Perth, WA
  • Certified Master Coach
    Elite Coaching

Experience

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Content Manager
      • Jul 2022 - Present

    • Content Manager at Content Copywriting
      • Aug 2022 - Present

    • Content Writer
      • Jul 2022 - Sep 2022

    • Freelance Copywriter
      • Apr 2022 - Sep 2022

    • Australia
    • Utilities
    • 700 & Above Employee
    • Learning and Development Experience Lead
      • Jul 2021 - Apr 2022

    • Senior Learning and Development Specialist
      • Jul 2020 - Jul 2021

    • Australia
    • Travel Arrangements
    • 700 & Above Employee
    • State Leader - Leadership Developmemt
      • Dec 2016 - Jul 2020

      A multi-functional role, encompassing instructionaldesign, implementation and day to day managementand facilitation of Leadership Programs, Accredited Training, Workshops andBusiness Coaching across the network of businesses.Working closely with Senior Management, internalstakeholders and a broader national team to achievekey leadership outcomes for FCTG.Key responsibilities:• Training, facilitation and administration of Leadership programs within WA & NT in line with front end business objectives• Delivery of Coaching and mentoring to Leaders at all levels• Designing, developing and deploying training and development programs to meet organisational needs• Partnering with and supporting senior business leaders and stakeholders both at an operational and strategic level to improve skills, capabilities and culture• High potential Leadership identification at all levels• Structured career counselling• Completion of Training Needs Analysis for key stakeholders• Maintaining expert knowledge on L&D practices and current trends• LMS ManagementAchievements:Design and delivery of 24 month Leadership Development Program. After the first 12 months we achieved 15% increase in staff retention and 19% increase in team productivity.Mentoring individual business leaders who successfully achieved aggressive growth targets

    • Customer Sales Leader WA
      • Jan 2015 - Nov 2016

      Key Responsibilities:• Collaborating with Senior Business Leaders to develop and deploy a Customer Experience strategy, with a direct line to improve measurable outcomes• Identifying opportunities for improvement with the customer sales experience and proposing and implementing effective solutions to improve productivity and profitability• Using observational data to create customer principles and accountability strategies• Facilitation of Sales Training in line with Customer experience strategyAchievements:Designed and deployed specialised e-customer sales training. E-customer conversion increased by more than 10% in a 12 month period.

    • Sales Manager - Global Sales Academy (Flight Centre's internal sales training & coaching department)
      • Oct 2013 - Dec 2014

      Key Responsibilities:• Coaching & developing Flight Centre Travel group business leaders • Providing tools to monitor, track & highlight opportunities for sales improvement • Sales Training workshopsAchievements:Case studies demonstrated average sales per consultant accelerated by over 30% within a 12 month period.

    • WA State Leadership Trainer
      • Nov 2012 - Sep 2013

      Key Responsibilities:• Training & facilitation of leadership programs within WA• Designing, developing and deploying training material in line with the national leadership development strategy• Coaching & mentoring team leaders in accordance with the Leadership Pipeline requirements• Managing the administration of leadership courses & attendees• Expert knowledge on Leadership Practices and current trends• Building effective relationships with key stakeholders within the Flight Centre Travel Group

    • Australia
    • Travel Arrangements
    • 700 & Above Employee
    • Manager
      • Jun 2011 - Apr 2012

      Key Resposibilities:• Provide a range of leisure and corporate travel services together with efficient and friendly service• Build and Maintain client base• Handle customer complaints and feedback• Manage a team of 6 consultants• Recruit new staff• Identify areas of opportunity for new business• Co-ordinate local store marketing• Team Development & Performance Management• Nuture and grow new team members• Create a strong vision and clear goals within the business• Strategic approach to decision making• Change management• Oversee and manage all aspects of finance, reporting, budgeting and planning

    • Australia
    • Education Administration Programs
    • Trainer & Consultant
      • Oct 2010 - Jun 2011

    • Australia
    • Newspaper Publishing
    • 100 - 200 Employee
    • Advertising Sales Executive
      • Jul 2007 - Aug 2010

      Key Responsibilities:• Development & delivery of campaign proposals to existing and potential clients• Sourcing new business nationwide• Monitoring competitors, chasing relevant industry leads to increase revenue• Relationship building with clients, internally and externally• Weekly review of targets and reporting of sales progression• Writing of copy for clientsAchievements:Increasing travel client advertising revenue from $780,000 to $4.2 million in 2 years

    • Australia
    • Travel Arrangements
    • 700 & Above Employee
    • Learning & Development Trainer
      • 2005 - 2007

      Key Responsibilities:Planning, coordination and conduction of training across all levels including:Sales & SystemsLeadership DevelopmentPersonal Development (DISC personality profiling, NLP & other behavioural workshops)Novice Induction Consultant Mentoring Training needs analysis Development of a positive & fun learning environment for all learnersManagement & coordination of external training providersDaily written reporting to team leaders and area leaders with novice feedback

    • Novice Development Mentor / Trainer
      • 2004 - 2005

      Key Responsibilities:Development and rollout of novice development program. This program was adopted nationally as a tool to help retain new consultants. It included weekly team conference calls, monthly one-on-ones and visiting trainees in-store.Facilitation of all Training including Sales, Systems and Destination and Travel Products both in WA and overseas.

    • Product Development Manager
      • 2001 - 2004

      Key Responsibilities:Review and develop product strategies based on market analysis and trendsRelationship development & local negotiation with preferred suppliers to maximise super over-rides and company benefitsDrive new product launch planning & communicationCompetitor analysisCreative problem solving of agent errors to reduce lossOrganisation of staff conferences and ballsCo-ordination of staff overseas educationalsOrganisation and co-ordination of two yearly travel exposActive participation in various industry functions and eventsManagement of customer complaints and feedbackIn store product training where required Daily compilation & analysis of Key Performance Indicators with Area Leader

    • Consultant > Future Team Leader > Team Leader
      • 1998 - 2001

      Key accountabilities as a Team Leader: Provide range of leisure and corporate travel services together with efficient and friendly serviceBuild and maintain client baseHandle customer complaints and feedbackManage a team of 6 consultantsRecruit new staffIdentify areas of opportunity for new businessCo-ordinate local store marketingTeam Development & Performance managementNurture and grow team membersOversee and manage all aspects of finance, reporting, budgeting and planning COMPANY Various

    • English Language Teacher
      • Jan 1996 - Jan 1998

      Teach English as a foreign language; raise standards of communicative skills to Japanese nationals all of competency levels and ages. The role involved initial assessment of comprehension and design of suitable lessons and programs based on individual needs.Companies included:NOVA English Conversation School, Kao Cosmestics, Tokyo Culture Centre, Mitsubishi Motors Teach English as a foreign language; raise standards of communicative skills to Japanese nationals all of competency levels and ages. The role involved initial assessment of comprehension and design of suitable lessons and programs based on individual needs.Companies included:NOVA English Conversation School, Kao Cosmestics, Tokyo Culture Centre, Mitsubishi Motors

Education

  • Edith Cowan University
    Bachelor of Arts Degree, Japanese Language & Travel Management
    1990 - 1992

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