Melanie O'Connell
Marketing & Communications Specialist at Q Agency- Claim this Profile
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Bio
Greg Clarke
Melanie is a proven performer in large-scale media and PR campaigns. She nailed two major projects for the NFP I led, surpassing KPIs well within our timeframes and achieving outcomes we hadn't imagined. She's organised, engaging and dependable, and a pleasure to work with. I would recommend her for a very wide range of marketing and PR gigs, especially those that are values-driven and aim to make a difference to the world.
Dominic Brereton
I contracted Mel in March 2021 on behalf of Compassion Australia for an organisational-wide project. At that time, we required copy for half a dozen intranet pages within a very short turnaround. Mel was provided a library of detailed documents and she quickly synthesised communication points and structured the content in a clear and logical approach. She was great at writing on behalf of the audience in asking the right questions (‘why the change’ and ‘how will the work impact me’). Mel delivered all work on time and was a delight to work with. I would recommend her for future copywriting opportunities.
Agnes Zalan
I’ve worked with Dandelion Communications on a number of conferences and product launches. I have been extremely happy with the PR we've received. We wanted to lift the awareness of our conference and never thought we would get Sydney TV News channels at our event. Melanie achieved the almost unachievable. Melanie continues to work with me providing exceptional PR and content marketing services for a range of conferences, events and tourism related projects.
Greg Clarke
Melanie is a proven performer in large-scale media and PR campaigns. She nailed two major projects for the NFP I led, surpassing KPIs well within our timeframes and achieving outcomes we hadn't imagined. She's organised, engaging and dependable, and a pleasure to work with. I would recommend her for a very wide range of marketing and PR gigs, especially those that are values-driven and aim to make a difference to the world.
Dominic Brereton
I contracted Mel in March 2021 on behalf of Compassion Australia for an organisational-wide project. At that time, we required copy for half a dozen intranet pages within a very short turnaround. Mel was provided a library of detailed documents and she quickly synthesised communication points and structured the content in a clear and logical approach. She was great at writing on behalf of the audience in asking the right questions (‘why the change’ and ‘how will the work impact me’). Mel delivered all work on time and was a delight to work with. I would recommend her for future copywriting opportunities.
Agnes Zalan
I’ve worked with Dandelion Communications on a number of conferences and product launches. I have been extremely happy with the PR we've received. We wanted to lift the awareness of our conference and never thought we would get Sydney TV News channels at our event. Melanie achieved the almost unachievable. Melanie continues to work with me providing exceptional PR and content marketing services for a range of conferences, events and tourism related projects.
Greg Clarke
Melanie is a proven performer in large-scale media and PR campaigns. She nailed two major projects for the NFP I led, surpassing KPIs well within our timeframes and achieving outcomes we hadn't imagined. She's organised, engaging and dependable, and a pleasure to work with. I would recommend her for a very wide range of marketing and PR gigs, especially those that are values-driven and aim to make a difference to the world.
Dominic Brereton
I contracted Mel in March 2021 on behalf of Compassion Australia for an organisational-wide project. At that time, we required copy for half a dozen intranet pages within a very short turnaround. Mel was provided a library of detailed documents and she quickly synthesised communication points and structured the content in a clear and logical approach. She was great at writing on behalf of the audience in asking the right questions (‘why the change’ and ‘how will the work impact me’). Mel delivered all work on time and was a delight to work with. I would recommend her for future copywriting opportunities.
Agnes Zalan
I’ve worked with Dandelion Communications on a number of conferences and product launches. I have been extremely happy with the PR we've received. We wanted to lift the awareness of our conference and never thought we would get Sydney TV News channels at our event. Melanie achieved the almost unachievable. Melanie continues to work with me providing exceptional PR and content marketing services for a range of conferences, events and tourism related projects.
Greg Clarke
Melanie is a proven performer in large-scale media and PR campaigns. She nailed two major projects for the NFP I led, surpassing KPIs well within our timeframes and achieving outcomes we hadn't imagined. She's organised, engaging and dependable, and a pleasure to work with. I would recommend her for a very wide range of marketing and PR gigs, especially those that are values-driven and aim to make a difference to the world.
Dominic Brereton
I contracted Mel in March 2021 on behalf of Compassion Australia for an organisational-wide project. At that time, we required copy for half a dozen intranet pages within a very short turnaround. Mel was provided a library of detailed documents and she quickly synthesised communication points and structured the content in a clear and logical approach. She was great at writing on behalf of the audience in asking the right questions (‘why the change’ and ‘how will the work impact me’). Mel delivered all work on time and was a delight to work with. I would recommend her for future copywriting opportunities.
Agnes Zalan
I’ve worked with Dandelion Communications on a number of conferences and product launches. I have been extremely happy with the PR we've received. We wanted to lift the awareness of our conference and never thought we would get Sydney TV News channels at our event. Melanie achieved the almost unachievable. Melanie continues to work with me providing exceptional PR and content marketing services for a range of conferences, events and tourism related projects.
Credentials
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Certificate III Business Administration
Western Sydney Regional Organisation of Councils (WSROC)Dec, 2004- Nov, 2024
Experience
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Q Agency
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Australia
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Marketing Services
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1 - 100 Employee
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Marketing & Communications Specialist
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Sep 2022 - Present
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Dandelion PR
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Australia
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Public Relations and Communications Services
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Marketing + Communications Director
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Mar 2019 - Present
Working with clients across a range of communications projects including strategic public relations, brand marketing, social media and copywriting. I specialise in event publicity, media launches, communication strategy and implementation across tourism, events, hospitality, small business and not-for-profit sectors. Working with clients across a range of communications projects including strategic public relations, brand marketing, social media and copywriting. I specialise in event publicity, media launches, communication strategy and implementation across tourism, events, hospitality, small business and not-for-profit sectors.
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Scenic World Blue Mountains
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Australia
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Travel Arrangements
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1 - 100 Employee
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Communications Manager
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Dec 2021 - Jun 2022
- Successfully planned and implemented communication strategies for the launch of Scenic World's luxe Beyond Skyway experience. This included exclusive 7 News coverage on the day of the launch and following this, media mentions across local, national and international media. - Supported the marketing and events team with marketing, communications and media publicity for all Scenic World events. Managed local and international media famils, often in partnership with Tourism Australian and Destination NSW. - Provided issues management and media advice to the Managing Director to ensure Scenic World's place as an industry leader in the attraction tourism industry. - Coordinated staff and external contractors for TV shoots, live media crosses, and photoshoots. - Built strategic relationships with local stakeholders within the Blue Mountains and in the wider tourism and travel media industry. - Content creation for Scenic World's website, blog, local tourism media and press releases. Measuring and reporting on media engagement and success.
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Wild Hive
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Australia
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Marketing Services
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1 - 100 Employee
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Marketing & Communications Specialist
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Mar 2015 - Mar 2019
Specialising in coordinating marketing, public relations and communications projects for clients in the small business and not-for-profit sector. Specialising in coordinating marketing, public relations and communications projects for clients in the small business and not-for-profit sector.
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Bible Society Australia
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Non-profit Organizations
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1 - 100 Employee
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Marketing And Public Relations Manager
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Jan 2017 - Jan 2018
Planning and executing the overall PR & Marketing campaign for the release of two books in partnership with Acorn Press. ‘Mr Eternity’ sold out of the initial print run of 4,000 books in the fifth week of its release. It was the second top selling book across Koorong Christian bookstores in Australia. The goal was to sell 10,000 copies in 12 months and this was reached within 3 months. Planning and executing the overall PR & Marketing campaign for the release of two books in partnership with Acorn Press. ‘Mr Eternity’ sold out of the initial print run of 4,000 books in the fifth week of its release. It was the second top selling book across Koorong Christian bookstores in Australia. The goal was to sell 10,000 copies in 12 months and this was reached within 3 months.
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Mortgage Choice
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Australia
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Financial Services
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700 & Above Employee
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Digital Marketing Coordinator
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Aug 2011 - Dec 2014
Managing social media accounts, blog writing, and general content creation. Managing social media accounts, blog writing, and general content creation.
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Bible League International
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United States
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Religious Institutions
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100 - 200 Employee
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Copy Writer and Communications Officer
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Jul 2007 - Jun 2012
- Writing the copy for media releases, website content, ads, appeal letters, fundraising materials, monthly e-newsletter and quarterly reports. - Organising major fundraising events and campaigns Australia wide. - Managing social media accounts. - Video filming and photographing Bible League’s work overseas and in Australia. - Writing the copy for media releases, website content, ads, appeal letters, fundraising materials, monthly e-newsletter and quarterly reports. - Organising major fundraising events and campaigns Australia wide. - Managing social media accounts. - Video filming and photographing Bible League’s work overseas and in Australia.
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Western Weekender
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Australia
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Newspaper Publishing
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1 - 100 Employee
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Journalist
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Sep 2006 - Aug 2007
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Media Monitors
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Media Monitor
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Feb 2006 - Sep 2006
Monitoring broadcast media and creating detailed client reports. Monitoring broadcast media and creating detailed client reports.
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Penrith City Council
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Australia
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Government Administration
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400 - 500 Employee
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Executive Services Officer
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Jan 2005 - Dec 2005
Speech writing, event coordination and editor of the staff newsletter.
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Public Relations & Marketing trainee
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Feb 2004 - Dec 2005
- Coordinating Penrith City Council’s largest annual public relations campaign, The Mayoral Winter Blood Drive, in partnership with the Red Cross.- Assisting in the programming and coordination of major Penrith Valley tourism and marketing campaigns. - Writing media releases and media alerts
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Education
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2003 - 2007
Western Sydney University
Bachelor, Communications (Journalism) -
2004 - 2004
WSROC College Penrith
Certificate III, Business Administration and Management, General
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