Senior Marketing Coordinator

• Feb 2022 - Present

Digital Marketing Coordinator

• Jun 2021 - Feb 2022

- Responsible for all aspects of asset creation; from photography, videography, and collateral to press releases, ads, and social media posting for community engagement and long-term content promotion. - Responsible for company email marketing efforts, including newsletters, automated workflows, etc. - Premium content production, including eBooks, white papers, webinars, etc. - Creating landing pages and conversion opportunities for lead generation. - Target specific demographics and geographical regions to help promote and advertise new products. - Assist with website functions including, but not limited to, updating, editing, monitoring, and tracking visitors for products. e.g. new pages and call-to-action placement. - Assist with the involvement of trade shows and other events, as needed. Show less

Marketing Coordinator

• Jul 2019 - Jun 2021

ALM Positioners, Inc. is the LEADER in Intelligent Positioning Equipment. This position allowed me to manage various marketing projects and requires tight interaction with sales to ensure that our website, collateral, and other communications accurately reflect our brand. A few of my duties and responsibilities are listed below: - Trade show coordination to promote the ALM brand and solution. - Writing & maintaining content to provide monthly updates to the website. - Managing print and digital advertisements in industry-related magazines. - Developing marketing collateral: product spec sheets, product guide, manual redesign, etc. - Social media content creation and management - posting at a minimum once (1) a week. - Limited photography/videography for products and advertising. - Support Value-Added Resellers (VARs) with virtual reality training, collateral, and any other marketing support we can offer. - Produce quarterly newsletter and distribute using our email marketing list. - Attending weekly sales meetings to offer better support to our sales team and a better knowledge of our product. - Work with customers and sales team members to develop testimonials and case studies. - Collaborative marketing with any other outside companies to develop any necessary materials. - Attending local community and business-based events. - General event coordinator - planning lunch and learns, company socials, open house events Show less

Business Operations Associate

• Apr 2019 - Jul 2019

• Assist with the company move to a new location (end of April 2019). • Managing/scheduling travel across multiple calendars, coordinating interviews, and event planning. • Maintaining highly precise and secure filing systems (on and offline). • Placing/tracking inbound/outbound orders. • Maintaining workplace and work flow within Smart Ag offices to ensure the workplace is clean, comfortable, and happy. • Assist with the company move to a new location (end of April 2019). • Managing/scheduling travel across multiple calendars, coordinating interviews, and event planning. • Maintaining highly precise and secure filing systems (on and offline). • Placing/tracking inbound/outbound orders. • Maintaining workplace and work flow within Smart Ag offices to ensure the workplace is clean, comfortable, and happy.

Marketing Communications Intern

• Feb 2018 - Mar 2019

• Coordinate logistics for marketing events and activities including but not limited to focus groups, special meetings, and tradeshows; • Provide proofreading for all marketing materials and communication; • Assist in advertising and promotional communications projects, including print, electronic, special events, point of purchase, and direct mail, to fulfill those aspects of the marketing plan; • Assist with public relations activities • Coordinate and scrub data for customer and prospect list for purposed of direct mail and email; • Update and maintain media contacts and distribution list information to allow for effective public relations communication; • Perform regular research for marketing communications efforts and market evaluation. Show less

Research Intern

• May 2017 - Aug 2017

Working with the Iowa State Microbiology and Plant Pathology departments doing research on sudden death syndrome in soybeans. Working with the Iowa State Microbiology and Plant Pathology departments doing research on sudden death syndrome in soybeans.

Records and Imaging Assistant

• Jun 2016 - Jan 2017

• Update supporter’s addresses • Upload images into the system and update records • Update supporter’s addresses • Upload images into the system and update records

Research Technician

• Sep 2015 - May 2016

• Assist in hand pollination and harvesting of soybeans using handheld devices • Planted and tissue sampled trials • Keep growth room organized and maintained • Check plants in the growth room on weekends • Assist in hand pollination and harvesting of soybeans using handheld devices • Planted and tissue sampled trials • Keep growth room organized and maintained • Check plants in the growth room on weekends

Custom Apparel Merchandiser

• Apr 2010 - Dec 2014

• Operate two embroidery machines and graphic print machine • Develop relationships with customers to enhance service • Coordinate quarterly record keeping for the business • Market company through social media and referral system • Operate two embroidery machines and graphic print machine • Develop relationships with customers to enhance service • Coordinate quarterly record keeping for the business • Market company through social media and referral system

Farm Hand

• Jan 2010 - Mar 2014

• Loaded/mixed feed (hay, silage, supplements, etc.) • Operated machinery, checked pastures for more than 100-head of Red Angus cattle • Operated machinery to cultivate fields and transported grain to semi-trucks • Tended to farm independently while family traveled • Loaded/mixed feed (hay, silage, supplements, etc.) • Operated machinery, checked pastures for more than 100-head of Red Angus cattle • Operated machinery to cultivate fields and transported grain to semi-trucks • Tended to farm independently while family traveled