Melanie Linn

Sales & Marketing Manager at SafeWood Designs
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Location
Greater Minneapolis-St. Paul Area

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Sales & Marketing Manager
      • May 2022 - Present

      As the Sales and Marketing Manager, I am responsible for developing, managing, and executing the company's marketing plans as well as B2B and B2C sales. Duties include market and channel research, lead generation, social media management, product promotional planning, advertising, content development, website and SEO maintenance, graphic design, photography, videography, copywriting, analytics, strategy, maintenance of product line marketing collateral, project management, and sales. As the Sales and Marketing Manager, I am responsible for developing, managing, and executing the company's marketing plans as well as B2B and B2C sales. Duties include market and channel research, lead generation, social media management, product promotional planning, advertising, content development, website and SEO maintenance, graphic design, photography, videography, copywriting, analytics, strategy, maintenance of product line marketing collateral, project management, and sales.

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Project Manager
      • Nov 2021 - May 2022

      As project manager, I ensured smooth operations for all incomings orders. Duties included estimating, invoicing, vendor management, B2B and B2C sales, administrative functions, scheduling, and team management to ensure deadlines were met. Additional duties included graphic design, marketing, printing, website management, and graphic installation. As project manager, I ensured smooth operations for all incomings orders. Duties included estimating, invoicing, vendor management, B2B and B2C sales, administrative functions, scheduling, and team management to ensure deadlines were met. Additional duties included graphic design, marketing, printing, website management, and graphic installation.

    • Product Marketing Manager
      • Feb 2021 - Nov 2021

      As the Product Marketing Manager, I am responsible for developing, managing, and executing the company's marketing plans. Duties include product marketing and launches, market and channel research, lead generation, social media management, product promotional planning, advertising, content development, website and SEO maintenance, graphic design, photography, videography, copywriting, analytics, strategy, and product line marketing collateral maintenance. As the Product Marketing Manager, I am responsible for developing, managing, and executing the company's marketing plans. Duties include product marketing and launches, market and channel research, lead generation, social media management, product promotional planning, advertising, content development, website and SEO maintenance, graphic design, photography, videography, copywriting, analytics, strategy, and product line marketing collateral maintenance.

    • Project Manager
      • Dec 2018 - Sep 2020

      As project manager, I ensured smooth operations for all incomings orders. Duties included estimating, invoicing, vendor management, B2B and B2C sales, administrative functions, scheduling, and team management to ensure deadlines were met. Additional duties included graphic design, marketing, printing, website management, and graphic installation. As project manager, I ensured smooth operations for all incomings orders. Duties included estimating, invoicing, vendor management, B2B and B2C sales, administrative functions, scheduling, and team management to ensure deadlines were met. Additional duties included graphic design, marketing, printing, website management, and graphic installation.

    • Carpenter
      • Feb 2018 - Nov 2018

      Continuing my brief career pause to enhance my knowledge of the construction industry, I took on a laborer/carpenter role. Duties included roofing, siding, fascia, remodels, concrete, tiles, rough carpentry, finish carpentry, drywalling, light plumbing, light electrical, and operation of power tools. **An incredibly rewarding experience!** Continuing my brief career pause to enhance my knowledge of the construction industry, I took on a laborer/carpenter role. Duties included roofing, siding, fascia, remodels, concrete, tiles, rough carpentry, finish carpentry, drywalling, light plumbing, light electrical, and operation of power tools. **An incredibly rewarding experience!**

    • United States
    • 1 - 100 Employee
    • Siding Installer
      • Oct 2017 - Feb 2018

      I took a very brief career pause to pursue knowledge of the construction industry as a laborer while attending carpentry school. Duties in this brief role included siding installation, fascia, and trim. I took a very brief career pause to pursue knowledge of the construction industry as a laborer while attending carpentry school. Duties in this brief role included siding installation, fascia, and trim.

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Marketing Coordinator
      • Oct 2014 - Oct 2017

      Working closely with our Product and Purchasing teams, I developed monthly promotions for our parts and supplies brands. This included vendor pre-approvals, design, email communications, print communications, weekly reporting, reward distribution for promotional participants, and vendor fund claiming. In addition to monthly promotions, I led a team through the development and launch of two successful preseason catalogs a year designed for B2B sales. My teams preseason catalog efforts garnered an average 7% YOY revenue growth. Other duties included graphic design services to our customers, event coordination, supported our larger brands, and sales team support. Show less

    • United States
    • Primary and Secondary Education
    • 700 & Above Employee
    • WSI, Lifeguard, Supervisor
      • Jan 2001 - Oct 2014

      In this role I taught swimming lessons to all ages and all skill levels in group and private lessons. Lessons included pool rules, safety scenarios, floating, diving, and all the swimming strokes. In addition, I was also a lifeguard certified in CPR/AED and first aid. In my supervisory role, I was in charge of a team of swim instructors and lifeguards. I ensured the pool remained safe, patrons found their proper classes, break distributions, and filed paperwork as needed. This was a very rewarding position. Working one on one with children and adults and seeing the progress and happiness they found as they learned how to swim was a very good feeling. Show less

    • United States
    • Insurance
    • 100 - 200 Employee
    • Administrative Assistant, Marketing Assistant
      • Feb 2014 - May 2014

      During this temp position I offered administrative support for the grievances and appeals insurance department and back up support for the receptionist. I also conducted the management of a company sponsored Walk At Lunch and 10 week Fitness Challenge. This included the creation of posters and the ordering and distribution of fitness challenge prizes. During this temp position I offered administrative support for the grievances and appeals insurance department and back up support for the receptionist. I also conducted the management of a company sponsored Walk At Lunch and 10 week Fitness Challenge. This included the creation of posters and the ordering and distribution of fitness challenge prizes.

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Marketing Assistant; Graphic Designer
      • May 2013 - Nov 2013

      Working closely with the Marketing Director, I was accountable for all trade show coordination including the furnishings, directory listings, registering our personnel, and the shipping of tradeshow materials. I also maintained our promotional marketing materials including literature, table cloths, logo wear, and promotional giveaway items. I was also the in house graphic designer and created monthly newsletters, web/print ads, direct mailers, flyers, logos and more as needed. I also conducted video filming and editing and was in charge of photography at company events and of new products. Social media maintenance was also a big part of this position. I gained knowledge of tradeshow coordination, website maintenance, and social media presence in this role. Show less

    • Graphic Department Manager
      • Aug 2009 - May 2013

      Accountable for the graphics department, I ran operations with my assistant. Together we helped our clients meet their graphics needs from conception to implementation. With two large scale printers, I designed and printed billboards, signs, tradeshow booths, vehicle graphics, wall art and more. I also quoted projects and completed billing, maintained the material inventory, and installed the signs and vehicle graphics. This was a wonderful position and a great start to my design and marketing career. I gained valuable knowledge of printing processes, proper installation, print shop operations, as well as marketing and advertising aesthetics. Show less

    • Hospitals and Health Care
    • 100 - 200 Employee
    • ER Patient Registrar, Admissions Coordinator
      • Aug 2006 - May 2009

      As the first line of staff in the emergency room, I worked quickly and accurately to register patients into the medical system. Customer service was the most important aspect of this position. Making sure that insurance and information was accurately entered and also maintaining a calm and friendly demeanor in a high stress work environment. A notable achievement in this role was the creation of guide books for all new employees on how to navigate the systems. As such, I became the on staff trainer and the go-to for doctors and nurses in the hospital with registration questions and updates. Show less

Education

  • Minnesota State University, Moorhead
    BA, Graphic Design / Marketing
    2004 - 2009
  • Hennepin Technical College
    Carpentry/Carpenter
    2017 - 2018
  • The University of Texas Permian Basin
    Master of Business Administration - MBA, Marketing/Marketing Management, General
    2022 -

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