Experience

Mother's Day Classic Foundation

• Australia
• Fundraising
• 1 - 100 Employee

• • Jan 2022 - Present

• • Sep 2018 - Dec 2021



iD Collective

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Sponsorship & Marketing Manager

  • Jun 2015 - Aug 2018

  ID Collective is a creative communications agency in Melbourne and Sydney, specialising in building clients brands through PR, Digital, Social, Events and Sponsorship. This role is responsible for developing and implementing marketing and sponsorship strategy and plans for clients, which involves end to end project managing to ensure strategies are activated and outcomes are achieved. Clients: Small Business Festival Victoria and Sustainability Victoria Responsibilities: - Development of Sponsorship Proposals; - Complex contract negotiations, incorporating cash, VIK and numerous deliverables and benefits, with Principal, Major, Category and Media sponsors, which included; Bank of Melbourne, Australia Post, Sensis, Momentum Energy, Salesforce and Fairfax Media; - Key stakeholder management between clients, sponsors and partners; - Manage all deliverables, obligations, benefits and requirements between clients and sponsors according to appropriate contracts and deadlines; - Ensure all expenditure is approved and budgets are not exceeded; - Seek to leverage sponsorship value to exceed sponsors expectations and retain for future involvement; - Work closely with event managers and venues to oversee and approve sponsors involvement and activations; - Receive quantitative and qualitative findings from the clients, develop post analysis reports and present to sponsors. Show less



Quattro Group

• Australia
• Advertising Services
• 1 - 100 Employee

• Client Services Director

  • Jul 2012 - May 2015

  Quattro Group is a full service advertising agency, providing creative, media and production services to clients. This position is accountable for the oversight and provision of all advertising and marketing requirements for the major account within the agency, Chemist Warehouse, including their suppliers (Pharmaceutical companies) on a needs basis. Client: Chemist Warehouse Responsibilities: - Stakeholder management on the agencies largest client with an approx. $35 million advertising and marketing spend; - Develop marketing strategy alongside the client and other relevant stakeholders; - Facilitate development and implementation of the creative & production, alongside media, for ATL and BTL campaigns; - Internal stakeholder management with media and creative teams; - External stakeholder management with the clients suppliers, partners and media partners to present and incorporate relevant services and products into the clients overarching strategy and oversee implementation; - Management and development of the client service and production teams; - Financial management; manage P&L and ensure campaigns are delivered on time and to budget; - Active contributor to agency culture and team atmosphere. Show less



The Brand Power Company (formerly Buchanan Group)

• Canada
• Advertising Services
• 100 - 200 Employee

• • Sep 2010 - Jun 2012

  Buchanan Group is a creative and production advertising agency specialising in ROI advertising campaigns for FMCG and Pharmaceutical companies. Clients: Nestle, CPW, Reckitt Benckiser, Lion, UnileverResponsibilities:- Actively involved in the strategy, negotiations and relationships of key accounts nationally, both direct with client and their respected agencies;- Creative strategy for specific campaigns (ATL and BTL), product development and business initiatives;- High-level presentations and complex contract negotiations;- Lead and develop a high performance client facing team of six direct reports;- Leadership of multi-disciplined teams across different business units;- Manage budget for the Australian market;- Project manage key business initiatives, working closely with internal and external stakeholders to scope, budget, plan, market, launch and monitor new products and initiatives. Show less

• • Aug 2007 - Aug 2010

  Clients: SME to multi-national FMCG clients within Australia & NZResponsibilities:- Integral driver in the evolution of Buchanan Group integrated offerings in the market place, main focus being the extension of creative platforms to mediums beyond traditional media;- Account management and development within a key portfolio of multi-national and national clients throughout the ANZ markets;- Identify opportunities and present business capabilities and services;- Receive, dissect and interpret client briefs;- Negotiations, contract fulfilment, coordination of campaign implementation and presentations of post analysis. Show less



Fairfax Media

• Australia
• Online Media
• 700 & Above Employee

• Key Account & Partnership Manager - Food & Wine

  • Sep 2004 - Aug 2007

  Clients: Melbourne Food & Wine Festival, and Food & Wine manufacturers, retailers, suppliers, restaurants, wineries Responsibilities: - Commercial Manager of the Food & Wine category at Fairfax Media, which included The Age Epicure section, The Age Good Food Guide and Cheap Eats publications, sponsorships and partnerships within the industry, specifically 'The Melbourne Food & Wine Festival' partnership, which involved a prestigious ticketed dinner at the NGV. - Key relationships with internal and external stakeholders within editorial, marketing (trade & consumer), food & wine industry, and outsourced event companies. - Partnership manager for the Melbourne Food & Wine Festival, to oversee and deliver contracted benefits and obligations. - Selected and participated in the inaugural MAX (Masters of Advertising Excellence) Fairfax succession planning group. Show less



Voluntary & Paid

• International Travel & Work

  • Feb 2003 - Sep 2004



News Corp Australia

• Australia
• Technology, Information and Media
• 700 & Above Employee

• Account Manager - Direct, Display Advertising

  • Jan 2000 - Jan 2003

  Clients: Melbourne SME businesses, CBD & South East region Responsibilities: - Managed clients advertising schedules within The Herald & Weekly Times newspaper publication; - Built relationships with clients and provided advertising solutions in response to their business objectives; - Internal stakeholder management with editorial, production, marketing and wider advertising department. Clients: Melbourne SME businesses, CBD & South East region Responsibilities: - Managed clients advertising schedules within The Herald & Weekly Times newspaper publication; - Built relationships with clients and provided advertising solutions in response to their business objectives; - Internal stakeholder management with editorial, production, marketing and wider advertising department.