Melanie Kay
Group Investment Director at OMD Australia- Claim this Profile
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Bio
Kim McConnie, MBus
After having worked with Melanie for 6yrs, she demonstrates strong skills in team leadership, client business and blue sky ideas. She was an asset to us!
Libby Rhys Jones
I've known Melanie for nearly 15 years. I initially had her recommended to me by someone else, when I was setting up the marketing team for a new film distribution company ICON, which has since gone on to be a leader in the market. Melanie managed our media buying for ICON Film Distributors and even though we initially only had a limited amount of films to advertise and not necessarily with big budgets, I found Mel treated our business as a big player in the market and managed to get us deals and opportunities that would normally be very limited to a start up company. I love her passion for the media business, but also admire her commitment and enthusiasm to any project she takes on.
Kim McConnie, MBus
After having worked with Melanie for 6yrs, she demonstrates strong skills in team leadership, client business and blue sky ideas. She was an asset to us!
Libby Rhys Jones
I've known Melanie for nearly 15 years. I initially had her recommended to me by someone else, when I was setting up the marketing team for a new film distribution company ICON, which has since gone on to be a leader in the market. Melanie managed our media buying for ICON Film Distributors and even though we initially only had a limited amount of films to advertise and not necessarily with big budgets, I found Mel treated our business as a big player in the market and managed to get us deals and opportunities that would normally be very limited to a start up company. I love her passion for the media business, but also admire her commitment and enthusiasm to any project she takes on.
Kim McConnie, MBus
After having worked with Melanie for 6yrs, she demonstrates strong skills in team leadership, client business and blue sky ideas. She was an asset to us!
Libby Rhys Jones
I've known Melanie for nearly 15 years. I initially had her recommended to me by someone else, when I was setting up the marketing team for a new film distribution company ICON, which has since gone on to be a leader in the market. Melanie managed our media buying for ICON Film Distributors and even though we initially only had a limited amount of films to advertise and not necessarily with big budgets, I found Mel treated our business as a big player in the market and managed to get us deals and opportunities that would normally be very limited to a start up company. I love her passion for the media business, but also admire her commitment and enthusiasm to any project she takes on.
Kim McConnie, MBus
After having worked with Melanie for 6yrs, she demonstrates strong skills in team leadership, client business and blue sky ideas. She was an asset to us!
Libby Rhys Jones
I've known Melanie for nearly 15 years. I initially had her recommended to me by someone else, when I was setting up the marketing team for a new film distribution company ICON, which has since gone on to be a leader in the market. Melanie managed our media buying for ICON Film Distributors and even though we initially only had a limited amount of films to advertise and not necessarily with big budgets, I found Mel treated our business as a big player in the market and managed to get us deals and opportunities that would normally be very limited to a start up company. I love her passion for the media business, but also admire her commitment and enthusiasm to any project she takes on.
Experience
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OMD Australia
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Australia
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Advertising Services
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400 - 500 Employee
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Group Investment Director
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Mar 2023 - Present
Leading Investment on the McDonalds Account Leading Investment on the McDonalds Account
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EssenceMediacom Australia
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Australia
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Advertising Services
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100 - 200 Employee
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Group Investment Director
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Apr 2022 - Feb 2023
Leading all media for the Bayer brands, Richemont and Hasbro.
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Investment Director
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Aug 2021 - Apr 2022
Lead all the Offline and Online Investment for Bayer Australia. Including brands Berocca Core & Sport, Redoxon, Claratyne, Nasonex, Elevit Range, Canestan, Bepanthan.
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Whitehouse Style
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Sydney, New South Wales, Australia
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Co-Founder/Director
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Mar 2017 - Sep 2021
- Business Development - Client retention - Financial Management - All digital & social Management - Business Development - Client retention - Financial Management - All digital & social Management
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Freelance
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Sydney, New South Wales, Australia
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Strategy & Research Consultant
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May 2020 - Aug 2021
Working with small business, to advise and support their marketing efforts. Reviewing websites, digital campaigns, and owned data. Working with small business, to advise and support their marketing efforts. Reviewing websites, digital campaigns, and owned data.
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Home
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Sydney, New South Wales, Australia
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Cancer Journey
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Apr 2018 - Mar 2020
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HYLAND
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Australia
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Marketing and Advertising
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1 - 100 Employee
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Group Communications Director
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Oct 2014 - Sep 2016
- Custodian of the Coty Business - $8million - Media strategy and all integrated channel planning - Category trends to drive key insights - Offline & Online planning skew to mobile - Interpreting client and media research for key findings - Collaboration with creative, promotions & digital teams - Custodian of the Coty Business - $8million - Media strategy and all integrated channel planning - Category trends to drive key insights - Offline & Online planning skew to mobile - Interpreting client and media research for key findings - Collaboration with creative, promotions & digital teams
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R3
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Sydney, Australia
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Senior Pitch Consultant
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Oct 2013 - Feb 2014
- Lead the pitch process for Fonterra Foods - Led workshops to evaluate media agency on process's, brand growth, costs, quality controls & team capabilities - Lead the pitch process for Fonterra Foods - Led workshops to evaluate media agency on process's, brand growth, costs, quality controls & team capabilities
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PHD
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United Kingdom
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Advertising Services
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700 & Above Employee
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Executive Director
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Dec 2010 - Feb 2012
- Owned PepsiCo relationship - Focus groups to find critical insights - Developed insight driven media strategy - Localise global media and content - Channel planning & media implementation - Interpret shopper behaviour, across many categories and shopping times - Developed Staff Mentor programme - Owned PepsiCo relationship - Focus groups to find critical insights - Developed insight driven media strategy - Localise global media and content - Channel planning & media implementation - Interpret shopper behaviour, across many categories and shopping times - Developed Staff Mentor programme
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eighty ks
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Sydney, New South Wales, Australia
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Founder / CEO
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Nov 1999 - Oct 2010
- PepsiCo Foundation client, later Icon Films and Dendy joined my agency - Data driven solutions for commercial outcomes - Media Firsts across multiply media types and brands - Senior client and media relationships - Test & Measure media effectiveness - Support for grocery and P&C incl Trade Presentations - Unified collaboration between agency groups - Stakeholder Management and information sharing - Team training & Coaching - PepsiCo Foundation client, later Icon Films and Dendy joined my agency - Data driven solutions for commercial outcomes - Media Firsts across multiply media types and brands - Senior client and media relationships - Test & Measure media effectiveness - Support for grocery and P&C incl Trade Presentations - Unified collaboration between agency groups - Stakeholder Management and information sharing - Team training & Coaching
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Bray Lyall
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Manly, New South Wales, Australia
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Media Manager
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1990 - 1999
- Channel planning and buying - Rate negotiations - Team Training Sessions - Client presentations - New Business Pitch - Channel planning and buying - Rate negotiations - Team Training Sessions - Client presentations - New Business Pitch
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Media Group Head
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1986 - 1990
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Education
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1982 - 1982
Business College
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Business Collage
Community
