Melanie Sallis

Marketing & Membership Consultant & Interim Director at PROPELLER MARKETING LIMITED
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Contact Information
us****@****om
(386) 825-5501
Location
Skeffington, England, United Kingdom, UK
Languages
  • English Native or bilingual proficiency

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5.0

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Robb Shingles

Working in Mel's team was a thoroughly enjoyable experience. Not only is she exceptionally talented in all facets of marketing, from strategic planning through to execution, but she is a wonderful manager. She quickly identified my strengths, and identified how to harness them for greater results. She is approachable, friendly and honest. If someone gave me the opportunity to work with her again, i'd snap their hand off!

Kaye Brennan

Energetic and focused, I enjoyed Mel's passion for what she does.

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Credentials

  • ILM Level 7 Certificate in Executive Business Coaching
    ILM
    Sep, 2012
    - Oct, 2024
  • EQ 360 Emotional Intelligence
    Multi-Health Systems Inc. (MHS)
    May, 2012
    - Oct, 2024
  • EQ-i Emotional Intelligence Assessor and Coach
    Multi-Health Systems Inc. (MHS)
    May, 2012
    - Oct, 2024
  • CIM MCIM Member
    CIM | The Chartered Institute of Marketing
    Mar, 2021
    - Oct, 2024

Experience

  • PROPELLER MARKETING LIMITED
    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing & Membership Consultant & Interim Director
      • May 2006 - Present

      Working in partnership with a range of SME and third sector organisations, I offer a comprehensive range of marketing services, which include research, marketing and communication strategy, brand management, digital marketing, and business improvement strategies. My goal is to help my clients overcome their challenges, identify opportunities for growth, and establish successful acquisition and retention programs that build long-lasting relationships and deliver revenue growth. Since 2006, I have collaborated with more than 35 organisations, serving as both a project-based consultant and interim director. Critical to my approach is building strong working relationships across all levels of the organisation. As a Coach and mentor, I aim to leave organisations with the tools, expertise, and confidence to enable them to continue to thrive and develop. As an accomplished interim director with a proven track record of leading successful business projects, I possess exceptional problem-solving abilities and a keen eye for identifying opportunities. My expertise in implementing effective strategies that align with organisational goals and deliver desired outcomes has consistently contributed to the success of the businesses I've worked with. Expert areas… - Income growth strategy - Brand review and development - Leadership and team development - Product and service development - Digital marketing strategy - Customer research & insight analysis - Member and stakeholder engagement and retention strategies - Communication strategy and implementation - Supporter experience and journey management - Business improvement - Data & CRM Show less

  • The Craft-Collective Ltd
    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Co-Founder
      • Oct 2022 - Jun 2023

      Crafting has become increasingly popular in the UK, with over 21 million crafters from diverse age groups participating in various crafting activities. To meet the growing demand for high-quality crafting resources and information, The Craft-Collective is an exciting new program dedicated to supporting the craft sector by bringing crafters together to share their passion and expertise in crafting. The Craft-Collective offers a curated collection of content that is designed to meet the needs of both novice and experienced crafters. Whether someone is looking to start a new crafting hobby or grow their existing crafting business, The Craft-Collective has everything they need. The program's focus on providing relevant and straightforward advice ensures that crafters can easily access the information they need to succeed in their crafting endeavors. The Craft-Collective is a comprehensive program that provides an excellent platform for crafters to connect, learn, and grow. With its high-quality curated content, the program is set to revolutionise the craft sector in the UK, making crafting even more accessible, enjoyable, and rewarding for everyone. Show less

  • SAA - Supporting All Artists
    • United Kingdom
    • Retail Art Supplies
    • 1 - 100 Employee
    • Group Marketing Director
      • Jan 2020 - Nov 2022

      - Developed and executed a comprehensive business transformation plan. - Re-Launched Pro-Member Artists programme, increasing acquisition and reducing member attrition. - Outsourced the membership publication – resulting in cost savings and improved member satisfaction. - Launch of a new Artists Partnership Board, to inform and drive improvement in membership services. - Supported the successful sale and transition of The Teaching Art Group to new owners. - Developed and executed a comprehensive business transformation plan. - Re-Launched Pro-Member Artists programme, increasing acquisition and reducing member attrition. - Outsourced the membership publication – resulting in cost savings and improved member satisfaction. - Launch of a new Artists Partnership Board, to inform and drive improvement in membership services. - Supported the successful sale and transition of The Teaching Art Group to new owners.

  • The Royal College of Psychiatrists
    • United Kingdom
    • Mental Health Care
    • 200 - 300 Employee
    • Head of Business Development
      • Jan 2019 - Jan 2020

      As a key member of SMT, I focused on implementing a strategic review and College's income generation approach for mental health management. My role included new service development, membership growth, commercial partnerships, fundraising, and philanthropy. - Managed RCPsych’s income programs - including regular giving and major donor programmes - Launch of new income streams - MH Advisory Service and CPD Accreditation Programme. - Coordinated new International Income and Marketing Strategy. - Launch of staff innovation program to embed innovation and change across the organisation. Show less

  • BACP
    • United Kingdom
    • Mental Health Care
    • 100 - 200 Employee
    • Head of Membership & Marketing Operations
      • Feb 2018 - Dec 2018

      Interim management of the membership department operations, including recruitment, renewals, CPD, events, and communications, with £9.3M income and £3.2M expenditure. Managed a team of 8 (50 indirectly). In addition to day-to-day management, the role required a review of staffing, and processes to re-focus the business on the member experience. Interim management of the membership department operations, including recruitment, renewals, CPD, events, and communications, with £9.3M income and £3.2M expenditure. Managed a team of 8 (50 indirectly). In addition to day-to-day management, the role required a review of staffing, and processes to re-focus the business on the member experience.

  • The Woodland Trust
    • United Kingdom
    • Non-profit Organizations
    • 300 - 400 Employee
    • Head of Supporter Marketing
      • Feb 2016 - Dec 2017

      Led the Supporter Marketing Team (10 people) to optimise and retain loyalty and financial support of the trust’s 280K members and supporters with a £12M budget and £4.5M direct expenditure. Oversaw the introduction of GDPR and new fundraising regulations, introduction of a new face-to-face team and re-structure of the trusts’ supporter marketing team. Led the Supporter Marketing Team (10 people) to optimise and retain loyalty and financial support of the trust’s 280K members and supporters with a £12M budget and £4.5M direct expenditure. Oversaw the introduction of GDPR and new fundraising regulations, introduction of a new face-to-face team and re-structure of the trusts’ supporter marketing team.

  • British Horse Society
    • United Kingdom
    • Marketing & Membership Director
      • 2013 - 2014

      Managed a team of 8 to reposition, managing all aspects of the membership programme of 80k members from acquisition to member retention. Responsible for implementing new CRM Membership implementing new renewal process, redefining the BHS value proposition, improving member experience and increasing donations to the charity. Managed a team of 8 to reposition, managing all aspects of the membership programme of 80k members from acquisition to member retention. Responsible for implementing new CRM Membership implementing new renewal process, redefining the BHS value proposition, improving member experience and increasing donations to the charity.

  • Associa Limited
    • United Kingdom
    • Business Supplies & Equipment
    • Divisional Director
      • Mar 2001 - May 2006

      As part of the NFU, Associa provided outsourced services for the membership and association sector. My role included the development and launch of the new Associa brand, and the subsequent launch and management of a new service division, offering marketing, membership development and research services. As part of the NFU, Associa provided outsourced services for the membership and association sector. My role included the development and launch of the new Associa brand, and the subsequent launch and management of a new service division, offering marketing, membership development and research services.

  • Leicester City Council
    • United Kingdom
    • Government Administration
    • 700 & Above Employee
    • Head of Marketing - Leisure Services
      • Aug 1999 - Mar 2002

      Role responsible for developing a integrated and consistent approach to marketing activity across multiple departments (e.g. Museums, sports, parks, libraries, arts) and the development and effective delivery of the City Leisure Membership Scheme - ‘The Card’. Role responsible for developing a integrated and consistent approach to marketing activity across multiple departments (e.g. Museums, sports, parks, libraries, arts) and the development and effective delivery of the City Leisure Membership Scheme - ‘The Card’.

Education

  • University of the West of England
    MA, Marketing
    1997 - 1998
  • Newent School
    1979 - 1987

Community

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