Melanie Herschorn
The Impactful Author™ Customized Book Marketing Strategy at VIP Book Marketing- Claim this Profile
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Riley-Ann Parker
Melanie's enthusiasm and marketing expertise are unmatched. My company hired Melanie to help us develop content for an upcoming product launch. I came to Melanie with a run down of what makes our product great and a giant dump of "Here's what we have...help?" Without hesitation, she took it all in and churned it out into a high-level strategy with manageable and bite-sized projects. She is extremely efficient and an absolute joy to work with. I will miss our 30-minute meetings where she imparted her marketing knowledge. I recommend Melanie to anyone needing help with their content and marketing strategy. She has no lack of fun and innovative ideas that are sure to make your launch a huge success! Plus, you'll thoroughly enjoy the time you spend with her.
Mags Thomson
Melanie is not only a fun and cheerful person (which I appreciate in people I work with) she also knows her STUFF! I've not even had a conversation with her where she didn't provide some valuable insight or mindset shift. You will not be disappointed working with this "glitter bomb" (it's an honorary title, trust me!)
Andrea Mein DeWitt
"Melanie expertly transformed my mindset and my digital marketing platform from tentative and sloppy to strategic and elegant. She helped me fine-tune and streamline my message, target the audience I wanted to reach, and expertly taught me the
Riley-Ann Parker
Melanie's enthusiasm and marketing expertise are unmatched. My company hired Melanie to help us develop content for an upcoming product launch. I came to Melanie with a run down of what makes our product great and a giant dump of "Here's what we have...help?" Without hesitation, she took it all in and churned it out into a high-level strategy with manageable and bite-sized projects. She is extremely efficient and an absolute joy to work with. I will miss our 30-minute meetings where she imparted her marketing knowledge. I recommend Melanie to anyone needing help with their content and marketing strategy. She has no lack of fun and innovative ideas that are sure to make your launch a huge success! Plus, you'll thoroughly enjoy the time you spend with her.
Mags Thomson
Melanie is not only a fun and cheerful person (which I appreciate in people I work with) she also knows her STUFF! I've not even had a conversation with her where she didn't provide some valuable insight or mindset shift. You will not be disappointed working with this "glitter bomb" (it's an honorary title, trust me!)
Andrea Mein DeWitt
"Melanie expertly transformed my mindset and my digital marketing platform from tentative and sloppy to strategic and elegant. She helped me fine-tune and streamline my message, target the audience I wanted to reach, and expertly taught me the
Riley-Ann Parker
Melanie's enthusiasm and marketing expertise are unmatched. My company hired Melanie to help us develop content for an upcoming product launch. I came to Melanie with a run down of what makes our product great and a giant dump of "Here's what we have...help?" Without hesitation, she took it all in and churned it out into a high-level strategy with manageable and bite-sized projects. She is extremely efficient and an absolute joy to work with. I will miss our 30-minute meetings where she imparted her marketing knowledge. I recommend Melanie to anyone needing help with their content and marketing strategy. She has no lack of fun and innovative ideas that are sure to make your launch a huge success! Plus, you'll thoroughly enjoy the time you spend with her.
Mags Thomson
Melanie is not only a fun and cheerful person (which I appreciate in people I work with) she also knows her STUFF! I've not even had a conversation with her where she didn't provide some valuable insight or mindset shift. You will not be disappointed working with this "glitter bomb" (it's an honorary title, trust me!)
Andrea Mein DeWitt
"Melanie expertly transformed my mindset and my digital marketing platform from tentative and sloppy to strategic and elegant. She helped me fine-tune and streamline my message, target the audience I wanted to reach, and expertly taught me the
Riley-Ann Parker
Melanie's enthusiasm and marketing expertise are unmatched. My company hired Melanie to help us develop content for an upcoming product launch. I came to Melanie with a run down of what makes our product great and a giant dump of "Here's what we have...help?" Without hesitation, she took it all in and churned it out into a high-level strategy with manageable and bite-sized projects. She is extremely efficient and an absolute joy to work with. I will miss our 30-minute meetings where she imparted her marketing knowledge. I recommend Melanie to anyone needing help with their content and marketing strategy. She has no lack of fun and innovative ideas that are sure to make your launch a huge success! Plus, you'll thoroughly enjoy the time you spend with her.
Mags Thomson
Melanie is not only a fun and cheerful person (which I appreciate in people I work with) she also knows her STUFF! I've not even had a conversation with her where she didn't provide some valuable insight or mindset shift. You will not be disappointed working with this "glitter bomb" (it's an honorary title, trust me!)
Andrea Mein DeWitt
"Melanie expertly transformed my mindset and my digital marketing platform from tentative and sloppy to strategic and elegant. She helped me fine-tune and streamline my message, target the audience I wanted to reach, and expertly taught me the
Experience
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VIP Book Marketing
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United States
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Professional Training and Coaching
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1 - 100 Employee
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The Impactful Author™ Customized Book Marketing Strategy
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Jan 2019 - Present
Want to build a business with your book as the foundation? Speak on podcasts and stages? Get more clients?A Book Marketing Strategy will help you:✅ Get media attention, speaking engagements, and podcast appearances✅ Grow your business & brand✅ Become known as an expert in your industry✅ Have real, authentic reviews to boost your credibiilty✅ Make a big impact in the worldYou know you have to create new content – across multiple platforms – regularly and consistently. But throwing the proverbial spaghetti at the wall to see what sticks won't cut it. You need a strategic book marketing plan that gets results.In the Impactful Author™ 1:1 private customized program, we can help you develop a book and brand marketing strategy to help you consistently attract and nurture your ideal clients with engaging content.➡️ Land More Clients Online: Perfect your messaging to consistently attract and nurture leads with your content.➡️ Enjoy More Freedom: Have a customized content marketing plan that eliminates the guesswork and saves you time.➡️ Make a Big Impact: Establish yourself as an industry expert with engaging content on the right online platforms.You wrote the book. Now let's create the content marketing plan you need to stand out as a thought leader!Boost your visibility, profits, and impact when you join our 9-month program that provides you with simple content marketing strategies and the support you need to implement them.Book a Clarity Call with me: https://vipbook.marketing/claritycall Show less
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Book Marketing Strategist & Coach
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Jan 2019 - Present
As a nonfiction and children's book marketing strategist for authors, coaches, consultants, and speakers worldwide, I'm on a mission to support and empower my clients to build a business with their book as the foundation and to help them share their message with the world. Using my unique combination of entrepreneurship, award-winning journalism, and PR experience, I guide clients to create brand awareness, sell books, and position themselves as subject matter experts.
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Designer & Ceo
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Oct 2012 - Sep 2019
• Designed and manufactured maternity/nursing wear sold on Nordstrom.com, Amazon, and at boutiques nationwide • Created and executed digital marketing campaigns • Designed and manufactured maternity/nursing wear sold on Nordstrom.com, Amazon, and at boutiques nationwide • Created and executed digital marketing campaigns
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Doyen Medical Inc
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United States
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Medical Practices
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Freelance Writer
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Aug 2012 - Nov 2012
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The Patriot-News
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United States
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Media Production
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1 - 100 Employee
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Freelance reporter
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Aug 2011 - Jun 2012
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WITF, Inc.
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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All Things Considered Host/Reporter
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Jun 2008 - Jun 2011
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Editorial Assistant
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Feb 2006 - Aug 2006
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Account Executive
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Sep 2003 - Sep 2005
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Education
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2006 - 2008
University of Southern California
MA, Broadcast Journalism -
1998 - 2002
University of Toronto
Honors Bachelor of Arts, History -
York Mills Collegiate Institute
Community
