Melanie Fulker
Chief Customer Officer at Startle Music- Claim this Profile
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Bio
Bryce Butler
It was great working with Melanie. We worked closely throughout my time at Startle and I was always impressed by how knowledgeable and prepared she was for every situation. Melanie is what I like to call an "energy bringer," which is someone that enhances the atmosphere of a group whenever they are around. She not only understood how to market the Startle business, but was always willing to learn new techniques to augment what she already knew. Any employer would be lucky to have Melanie on their marketing team.
Adam Castleton
Mel is a key player at Startle and I'm proud to have her on our team. As the voice of our brand, Mel runs all of our public facing initiatives - helping retail and hospitality brands make their customer experiences more memorable. She lives and breaths the Startle brand and ensures that the rest of the team do too!
Bryce Butler
It was great working with Melanie. We worked closely throughout my time at Startle and I was always impressed by how knowledgeable and prepared she was for every situation. Melanie is what I like to call an "energy bringer," which is someone that enhances the atmosphere of a group whenever they are around. She not only understood how to market the Startle business, but was always willing to learn new techniques to augment what she already knew. Any employer would be lucky to have Melanie on their marketing team.
Adam Castleton
Mel is a key player at Startle and I'm proud to have her on our team. As the voice of our brand, Mel runs all of our public facing initiatives - helping retail and hospitality brands make their customer experiences more memorable. She lives and breaths the Startle brand and ensures that the rest of the team do too!
Bryce Butler
It was great working with Melanie. We worked closely throughout my time at Startle and I was always impressed by how knowledgeable and prepared she was for every situation. Melanie is what I like to call an "energy bringer," which is someone that enhances the atmosphere of a group whenever they are around. She not only understood how to market the Startle business, but was always willing to learn new techniques to augment what she already knew. Any employer would be lucky to have Melanie on their marketing team.
Adam Castleton
Mel is a key player at Startle and I'm proud to have her on our team. As the voice of our brand, Mel runs all of our public facing initiatives - helping retail and hospitality brands make their customer experiences more memorable. She lives and breaths the Startle brand and ensures that the rest of the team do too!
Bryce Butler
It was great working with Melanie. We worked closely throughout my time at Startle and I was always impressed by how knowledgeable and prepared she was for every situation. Melanie is what I like to call an "energy bringer," which is someone that enhances the atmosphere of a group whenever they are around. She not only understood how to market the Startle business, but was always willing to learn new techniques to augment what she already knew. Any employer would be lucky to have Melanie on their marketing team.
Adam Castleton
Mel is a key player at Startle and I'm proud to have her on our team. As the voice of our brand, Mel runs all of our public facing initiatives - helping retail and hospitality brands make their customer experiences more memorable. She lives and breaths the Startle brand and ensures that the rest of the team do too!
Experience
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Startle Music
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Chief Customer Officer
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Apr 2021 - Present
Startle is a talented tech company that harnesses the power of music + tech + science for hospitality and retail clients, because creating pitch-perfect customer experiences goes way beyond just nice music and wishful thinking. Truly influencing behaviour and emotions takes a powerful combination of perfectly curated music, kick-ass technology and a deep knowledge of consumer behaviour to influence with intention, with a final positive commercial impact.For enterprise businesses, we’re the perfect partner to collaborate with. We provide bespoke, innovative engagement technology that integrates easy like Sunday morning. This could be anything you can dream up; from an interactive interface allowing customers to choose songs in a venue, to dynamic digital signage that’s perfectly in sync with the weather, the time of day and store busyness. And it’s all supported backstage by the best tech crew in the business, our Relentless Support™.
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Head of Growth
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Feb 2020 - Apr 2021
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Head Of Marketing
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Jan 2019 - Feb 2020
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Marketing Manager
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Jun 2016 - Jan 2019
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Nuffield Health
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United Kingdom
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Wellness and Fitness Services
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700 & Above Employee
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Wellbeing Coordinator
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Apr 2015 - May 2016
Working in corporate wellbeing for the Vodafone UK contract, managing health and fitness services for employees across the UK. Working in corporate wellbeing for the Vodafone UK contract, managing health and fitness services for employees across the UK.
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I Like Music
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United Kingdom
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Digital Content Assistant
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Oct 2012 - Jul 2013
I Like Music provides high-quality music content to hundreds of businesses globally (namely the BBC), and is backed by one of the world's most comprehensive and complete music libraries in the world. During my time here, I was responsible for researching, purchasing and ingesting new music into the library, which ensured that content was kept updated with new and anticipated releases. From time to time, I Like Music clients would request something more specific for their business. This required me to make suggestions for their music profiles, supported by my experience with global chart research and knowledge of trends.
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Education
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2022 - 2022
Marketing Week Mini MBA with Mark Ritson
Brand Management -
2017 - 2018
CIM | The Chartered Institute of Marketing
CIM Level 6 Diploma in Professional Marketing, Marketing -
2009 - 2011
St.Bartholomew's Business & Enterprise School
Media Studies, English Language, Psychology & Music Technology, 'A' Level
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