Experience

Victorian Health Promotion Foundation (VicHealth)

• Australia
• Public Health
• 1 - 100 Employee

• Executive Manager, Social Marketing & Communications

  • Mar 2020 - Present

  Executive Leadership role at VicHealth, leading the Social Marketing and Communications function. Responsible for leading high-performing teams to amplify organisational messages to support the health and wellbeing of all Victorians. Remit includes integrated marketing and communications strategy, brand positioning and reputation management; content creation; event management; social marketing campaigns; digital strategy and outputs; media relations and issues management.

• Manager, Social Marketing

  • Jan 2017 - Mar 2020

  Leading the social marketing team to design, develop and evaluate social marketing and awareness campaigns to create a healthier Victoria.



WorkSafe Victoria

• Australia
• Government Administration
• 700 & Above Employee

• Manager, Marketing Insights & Programs

  • Apr 2014 - Jan 2017

  Responsible for leading behaviour change marketing campaigns to prevent workplace injuries and help every Victorian worker to return safely home, every day. Responsible for leading behaviour change marketing campaigns to prevent workplace injuries and help every Victorian worker to return safely home, every day.



Heart Foundation

• Australia
• Wellness and Fitness Services
• 200 - 300 Employee

• National Marketing and Communications Manager - Community Programs

  • Jan 2013 - Apr 2014

  Senior Marketing & Communications Manager, responsible for strategy and delivery across clinical, fundraising and community advocacy projects.

• Campaign Director, Healthy Lifestyle Promotion Program (LiveLighter)

  • Sep 2011 - Dec 2012

  Campaign Director for new anti-obesity social marketing campaign - www.livelighter.com.au



Australian Trade and Investment Commission (Austrade)

• Australia
• International Trade and Development
• 700 & Above Employee

• Marketing Project Manager

  • Jun 2011 - Aug 2011

  Temporary contract role working on social media strategy, tone of voice development, brand sponsorships and marketing campaigns Temporary contract role working on social media strategy, tone of voice development, brand sponsorships and marketing campaigns



British Heart Foundation

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Marketing Manager

  • Aug 2009 - Mar 2011

  Planning and implementation of national integrated social marketing campaigns. Day-to-day brand management as well as brand research and development. Planning and implementation of national integrated social marketing campaigns. Day-to-day brand management as well as brand research and development.



National Patient Safety Agency

• Senior Communications Manager

  • Nov 2007 - Jul 2009

  Development and implementation of communications strategy to support the business plan and operations for the National Clinical Assessment Service (a division of the NPSA). Development and implementation of communications strategy to support the business plan and operations for the National Clinical Assessment Service (a division of the NPSA).



RTA

• Communications Manager

  • Apr 2007 - Sep 2007

  Responsible for ensuring the development and timely delivery of strategic, high-quality communications materials and activities to support road infrastructure projects.

• Marketing Campaign Manager

  • Sep 2004 - Apr 2007

  Strategic development and implementation of integrated social marketing campaigns and other communication projects.

• Communications Officer

  • Aug 2002 - Aug 2004

  I joined the RTA on the Graduate Recruitment and Development Program, a highly selective program involving continuous learning and work rotations to ensure broad skills development. Rotations included sports sponsorship, internal communications, corporate communications, marketing, media relations, ministerial communications.