Experience

Brightstar

• New Zealand
• Events Services
• 1 - 100 Employee

• Marketing Manager - Brand & Direct

  • Mar 2023 - Present



New Zealand Media & Entertainment (NZME)

• New Zealand
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Subscriber Marketing Manager

  • May 2022 - Mar 2023

  Subscriber Acquisition- Develop the strategy and execute acquisition campaigns for NZME across print and digital channels for their newspapers and digital subscriptions. Execute and manage lead generation through established trial channels while identifying opportunities for improvement. Brand Management - Develop new subscription products and improve NZ Herald’s perceived value and improve personalisation and provide subscriber representation. Strategy, Planning and Reporting - leadership position, with a team of 10-15, developing and contributing to new ideas that drive business forward. Including projects to enrich historical data. Communications - Responsible for communications from NZME to 1 million+ database. Show less



FINAX | Property Education, Mortgages & Insurance

• New Zealand
• Financial Services

• Marketing Lead & Property Coach

  • Aug 2020 - Mar 2022

  Marketing - Strategy and implementation of all marketing activity. Develop and implement lead generation marketing automation through social media, targeted ads, digital experience and journeys. Communications - Content creation, writer of articles and blog posts, video, guides and education material (eg. First Home Buyers guides) and eDM campaign creation and management. Brand Management & Graphic Design - Strategy and management of business branding, graphic designer for all marketing and educational material. Customer Experience - Lead and contribute to the strategy of ongoing projects to improve customer experience, websites, CRM, membership portals etc. Property Coaching - Coach and guide members through the property purchase and development process. Liaise with construction companies, designers, renovation specialists, surveyors to ensure the smooth running of member property development projects. Show less



Restaurant Association of New Zealand

• New Zealand
• Hospitality
• 1 - 100 Employee

• Marketing & Communications Manager

  • Mar 2019 - Jul 2020

  Marketing - Strategy and implementation of all marketing activity, predominantly digital for acquisition of new members. Social Media - Management and content creation for all business social channels. Communications - Editor and designer of quarterly printed publication ‘Savour.’ Manage all eDM campaigns. Commercial - Maintain relationships with commercial partners and deliver on marketing contractural commitments. Brand Management - Manage all business branding, ensuring consistent representation across various partnerships and regional awards and events. Customer Experience - Investigate methods to improve customer experience through segmentation, processes, communication and personalisation. Show less



Golf New Zealand

• New Zealand
• Spectator Sports
• 1 - 100 Employee

• Marketing & Design Executive

  • May 2018 - Mar 2019

  Marketing/Communications:Assist in the planning and implementation strategy for She Loves Golf and LOVE Golf Play brands / campaigns. Collaborate and deliver initiatives related to LOVE Golf, Futures and Flexiclub through edms, social media, print and digital.Brand Management & Graphic Design:Design of all material for New Zealand Golf brands and insure all internal and external facing content is consistent and ‘on brand’ for each including New Zealand Golf, LOVE Golf, She Loves Golf, Futures, Flexiclub and LOVE Golf Play.Shopify Store Management:Manage the LOVE Golf Shopify store, deciding on new styles and design, stock management and fulfilment.Commercial:Assist with delivery of digital marketing campaigns and activations for commercial partners of New Zealand Golf, largely digital, through database (160,000+) eDMs, site takeovers of golf.co.nz and Google ad banners. Show less

• Marketing Coordinator

  • Apr 2014 - May 2018



Canam Commercial Ltd

• New Zealand
• Construction
• 1 - 100 Employee

• Receptioinist/Secretary

  • Dec 2011 - Apr 2014

  Marketing/Communications: Design and assist with distribution of company newsletter. Management of external facing branded content. Payroll: Assisted Payroll manager with running full weekly wage payroll for Canam Building Ltd (50+ employees). Event Management: Organise client and staff events and functions (up to 200pax) efficiently and within budget. Personal Assistant: PA to Canam Building General Manager as well as assist Managing Director of Canam Group. Along with reception duties. Travel and Training: Organised all company travel (international), organised business visas and work permits. Arranged training for construction staff. Show less



West Harbour Dental Centre

• Auckland

• Dental Assistant

  • Oct 2010 - Dec 2011

  Marketing: Create and distribute printed promotional/marketing collateral. Identified ways to increase awareness and attract new patients. Chair side assisting: Assist multiple dentists for general dentistry, oral surgery and orthodontics Staff training: Train new dental assistants/receptionists. Reception/Administration: Ensure all patient records were up to date and organised. Manage dentists diaries and patient appointments. Marketing: Create and distribute printed promotional/marketing collateral. Identified ways to increase awareness and attract new patients. Chair side assisting: Assist multiple dentists for general dentistry, oral surgery and orthodontics Staff training: Train new dental assistants/receptionists. Reception/Administration: Ensure all patient records were up to date and organised. Manage dentists diaries and patient appointments.



Various restaurants & cafes

• Auckland, New Zealand

• Waitress/Barista

  • Dec 2006 - Oct 2010