Experience

Excello Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Key Account Management

  • Oct 2019 - Present

  • Working alongside company president to manage key account program brief requests as well as more specific regional market tools with both US & Canadian customers. • Coordinate incoming RFQs with overseas team to ensure clarity of intent, pricing targets & deadlines. • Manage continuing project workflow by co-ordinating customer requests, program milestones, shipments and kitting needs between warehouse/ logistics, graphics & overseas teams. • Manage ongoing customer support by ensuring consistent and clear communication with customers on project workflow, delays and timelines. • Manage artwork and sample approvals for both domestic and overseas projects. • Assist in the development of new customers and sales by building successful, long-term client relationships and aspire to deliver a positive customer experience. Show less



Structured Creations Inc.

• Burlington, ON

• Office Manager

  • Jul 2017 - Oct 2019

  • Project management relating to various city permit timeline documentation and follow-up. • First point of contact with clients to initiate consultation meetings and subsequent file creation. • Prepare fee proposals for new clients, including co-ordination of new land survey quotes and 3rd-party consultants. • Ongoing documentation of project milestones for overall team organization and meetings. • Create all invoicing for client projects using Quickbooks as well as payment record tracking. • Manage owner’s expenses and personal calendar; quarterly co-ordination with accounting firm to disseminate paperwork. • Manage all company bills, business accounts and document payment methods. • Facilitate and manage sales of all project lighting orders with our product distributor between clients and contractors; co-ordinate order pick-up and payments. • Update company Houzz page as well as update Web site image gallery. • Order all office supplies, as needed. Show less



Andrew Peller Limited

• Canada
• Beverage Manufacturing
• 400 - 500 Employee

• Buyer

  • Sep 2016 - Jul 2017

  • ACCOMPLISHMENTS: 2017: sole lead on all sourcing, pricing, product assortment and merchandising of branded accessories for two new retail stores at the Wayne Gretzky Winery & Distillery in a six-month timeline. Stores opened to high sales & profitability above budget plans. • Drive revenue, margin and brand positioning through the effective sourcing, procuring and management of non-wine and spirit items for resale or promotional activities. • Develop and implement buying strategy for 101 Ontario-based retail stores, four unique winery estate properties and direct-to-consumer gifting campaigns. • Develop annual category business plans designed to meet channel business targets and objectives, informed by brand tone, manner and emerging industry trends. • Identify and develop strong supplier partners; conduct quarterly review of supplier price points and COGS analysis. • Lead merchandising optimization program, including markdown strategy, timelines, effective distribution between stores / channels / warehouse to ensure final sell through and liquidation of excess inventory. Show less



Molson Coors Beverage Company

• United States
• Food & Beverages
• 700 & Above Employee

• Senior Merchandising Specialist

  • Aug 2014 - Dec 2015

  • ACCOMPLISHMENTS: 2014: categories achieved 20% over sales plan due to optimal innovation on assortment offered each quarterly program; achieved 30% increase on documented feedback from field teams on positive merch shipment timing and accuracy from warehouse by developing better partnerships with vendors; hit year-end Core inventory plan exactly by executing effective markdowns on aged goods and communicating pricing to field via creating sell sheets. • COURSES COMPLETED: Category Management and Sourcing Methodology (external Cirtuo run course); Harvard Business Publishing courses on Negotiating, Presentation Skills, and Difficult Interactions. • Accountable for the success of the overall development and execution of Molson Coors Strategic Branded Merchandise by supporting and executing a merchandise category strategy through responsible ideation, development, procurement and execution. Emphasis on strong inventory management and procuring to exact forecasted budgets for future buys. • Assist with strategy development and an annual Category Plan by tracking and comparing monthly sales and quarterly programs. • Accomplish the final executional requirements with our 3rd party logistics and fulfillment provider, including forecasting buy quantities, replenishment for core items and deploying aged inventory to reach overall departmental inventory goals. • Assist in building category supply knowledge and own full sourcing cycle and critical path for Branded Merchandise which includes innovation development, quoting and complex supplier negotiations, quality approvals, receiving, and delivery to end customers. • Assisting with identifying preferred suppliers; negotiations and procurement as well as develop Request for Proposals (RFP) • Oversee compilation of distribution lists, kitting activities and freight management optimization. • Ensure suppliers meet quality merchandise standards, while also dealing with minor escalations and supplier issues. Show less



PetSmart

• United States
• Retail
• 700 & Above Employee

• Category Assistant (Buyer Tech)

  • Jul 2012 - Jul 2014

  • ACCOMPLISHMENTS: 2013: category achieved 4% over comp sales and margin dollar plans by being diligent on collecting vendor-funded markdown and write-off data, as well as ensuring new category release items uploaded accurately and with CFIA approvals; increased proprietary penetration by 16% by working with allocators to ensure in-stock inventory is sufficient week after week at 97%; nominated for “Best in Show” award twice; was the Canadian contact for new Canadian Web site SKU optimization; organized and volunteered two office days at the Burlington Humane Society; participated on Health and Safety Committee, which met monthly. • COURSES COMPLETED: Communicating for Leadership Success (external Development Dimensions International run course); Essentials of Leadership, Building Trust (internal courses). • Assist with the management of product assortment & specifications for specific departments to address opportunities in the business to maximize both sales and margins. • Assist buyers/presentation managers in product line review process by creating sales & unit analysis. • Provide various reports that are accurately delivered to merchandising team, both weekly and monthly, while maintaining several promo/sales summary templates for daily use. • Partner with accounting to find resolutions to PO discrepancies from vendors. • Enter and maintains accuracy of all SKU promotional activity, in-store signage and creative detail in print/digital circulars. • Responsible for proper item creation and maintenance, including providing SKU Web site image/copy and mock-store sample inventory. • Work full circle with pricing, marketing, logistics and merchandising departments to ensure full disclosure of SKU action/promotions. Show less



Rogers Communications

• Canada
• Telecommunications
• 700 & Above Employee

• Buyer

  • Aug 2011 - Jun 2012

  • ACCOMPLISHMENTS: Had two separate “Showstopper” items sell out within 24-hour airings; launched two exclusive new brands from American shopping channels; depleted the off-season sale inventory by 50% to under $3M by taking advantage of new merchandising online tools, such as “Last Chance” pricing and re-airing aged goods throughout other fashion programming. • Covered a maternity leave contract. • Purchasing multiple brands of fashion handbags for various planned hours of television broadcast time per month. • Track sales, returns, gross margin, and other metrics to evaluate vendor performance. • Creatively plan specific items as features to a show (deal of the day), in order to get the best value for the most amount of mass appeal. • Develop private label handbag line with one of our distributors in order to get the most current trends at competitive pricing. • Seek out and plan new brands for the Shopping Channel, in order to keep our selection exciting and inviting to our customers. • Consistently research the market to know what other home shopping channels/Web sites in the US are promoting and what their pricing structure is. • Partner with other departments to plan brand launches, special events and promotions for my vendors. Show less



West 49

• Canada
• Retail
• 100 - 200 Employee

• Buyer

  • Apr 2006 - Aug 2011

  • ACCOMPLISHMENTS: 2011: developed HR training video for store staff on high-priced accessories as a collaboration with store operations; 2009: ladies footwear category hit flat to budget for first time in five years, due to increased exclusive SKUs and special collaboration with the Breast Cancer Society of Canada to develop women's shoe to donate proceeds; 2007: achieved 10% over sales plan (when Billabong banner had not in past three years), due to improved sell-through communication with vendor and stores; • COURSES COMPLETED: Effective Time Management (internal course). • Collaborate with planning department on cohesive process for managing incoming and current stock and maintain and follow a markdown strategy for seasonal assortments. • Participate in pre-season planning sessions to build the brand/style assortment that made sense for the company direction and vendor marketing presentations. • Involved in regular store communication/feedback to get post-season opinions from store managers, as well as answer questions direct from stores and DMs on a daily basis. • Partner regularly with store ops, marketing, online business, planning/allocating f • Worked with both JDA and SalesLink retail systems. • Enter/edit/allocate new purchase orders, weekly backstock replenishment; Arrange purchase order shipment pick-ups and co-ordinate details with warehouse. Show less



AMERICAN EAGLE OUTFITTERS INC.

• United States
• Retail
• 700 & Above Employee

• Marketing & Communications Specialist

  • Mar 2004 - Apr 2006

  • Co-ordinate weekly visual/operational communications to all AE Canada stores with Marketing Manager, via e-mail and voicemail • Update and “Canadianize” all seasonal visual documents & store operations directives • Print/distribute weekly store mailpack projects with Marketing Manager • Co-ordinate several merchandise sample inventories to distribute for magazine photo shoots and track impressions; develop strong relationships with fashion editors • Maintain several pertinent databases for departmental purposes • Field support for all stores, District and Area Managers Show less



Entertainment Tonight

• Entertainment Providers
• 100 - 200 Employee

• Intern

  • May 2001 - Sep 2001

  Intern • Assist research department by retrieving information from various media for on-air celebrity pieces • Provide assistance in the tape vault department with duties including: locate tapes electronically and physically from archive building; deliver edited tapes to stage; organize tape catalogue • Act as assistant to the executive and co-executive producer & assist on crew shoots at movie premieres Act as assistant to the executive and co-executive producer Assist on crew shoots at movie premieres and celebrity interviews Show less



CHUM Television

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Intern - Cityline & Fashion Television

  • Jun 1999 - Sep 1999

  • Research background information on designers, photographers, architects and models via various media outlets • Select appropriate clips for feature stories; Assist with weekly tapings within the office; Transcribe interviews, runway events and art shows • Manage database catalogue for tape retrieval and replacement • Personal assistant to daily guests as well as handling ACTRA forms • Greet audience members and set them up for daily draws and give-aways • Provide producer with questions and comments from at-home audience retrieved from phone lines Show less